Copywriter

Joseph Gutierrez

Copywriter skilled in B*C and B*B marketing, trend analysis, solution

proposal and implementation—collaborating effectively to deliver impactful content strategies for startups and global enterprises.

**@***********.***

Roguescript.com

Personal blog

EXPERIENCE

Sekisui House Manchester, CT B2C Copywriter

MARCH 2024 - JULY 2024

● Real estate landing page copy for all Sekisui brands, including SHAWOOD Homes, Japan’s top luxury home builder.

● Social media posts on Facebook and Instagram for brand awareness, real estate grand openings, events, and sales.

● B2C and B2B email promotions for exclusive partnerships, seasonal sales, and evergreen offers to drive conversion. Meta SF, CA B2B Copywriter

MARCH 2023 - MARCH 2024

● Social media writer for exclusive Facebook forums constituting emerging business segments including e-commerce,

professional services, and global advertising agencies.

● Authored email threads and sales copy for Meta’s AI-driven Advantage+ marketing tools and products.

● Audited external product pages, videos, and documents for the Conversions API (CAPI) customer knowledge base.

● Content strategies for emails and social media posts published in North America, EMEA, DACH, and Brazil, influencing the implementation of Meta's conversion tools.

Mailchimp SF, CA Performance Marketing Copywriter JANUARY 2023 - MARCH 2023

● Email threads promoting subscription upgrades for audience management, design, analytics, and automation tools.

● Interstitial ads promoting exclusive account audits, with the goal to offer solutions that increase subscriptions and sales.

● Collaboration with marketing, analytics, and leadership teams to increase product adoption, and raise brand awareness. Twitter SF, CA Content Strategist

AUGUST 2021 - JANUARY 2023

● Created the Premium Support voice and tone style guide for high-touch account services catering to premium advertisers.

● Wrote automated response email templates for global support case reviews, policy changes, and account suspensions. SKILLS

Copywriting, UX writing,

content strategy, SEO blogs,

AP Style articles, SMS

marketing, branding,

research, e-commerce,

publishing, documentation,

content audits, typography.

SOFTWARE

Notion, Salesforce, Atlassian,

Wrike, G Suite, Microsoft 365,

Mailchimp, Slack, AEM,

Photoshop, Illustrator,

InDesign, Sketch, Figma,

Final Draft, Zoom.

PLATFORMS

Shopify, Facebook, Twitter,

Pinterest, Instagram, Weebly,

Wordpress, Squarespace.

ASSOCIATIONS

International Association of

Professional Writers & Editors

(IAPWE).

EDUCATION

SFSU San Francisco, CA

B. A., Film Studies

JUNE 2005 - JANUARY 2008

CCSF San Francisco, CA

A. A., Multimedia Image &

Sound Production

JAN 1998 - DECEMBER 2000

● Managed cross-functional requests to strategize solutions for content audits, policy updates, and high-priority deliverables.

● Improved workflows to increase the quality of global content. Walmart SF, CA Copywriter

APRIL 2021 - AUGUST 2021

● Created the content style guide for the Advertisers Help Center, to facilitate future content governance and expansion.

● Formed partnerships with advertising agencies to carry out extensive copy overhauls for Walmart’s business partners.

● Wrote and edited support articles, guides, and sales training manuals to promote marketing opportunities for advertisers. Brondell SF, CA Copywriter

JANUARY 2021 - APRIL 2021

● Writer and editor of product pages, social media posts, packaging, and print ads for new and flagship products.

● Long-form blogs and product instructions combined with SEO strategies using interlinks, metadata, and keywords.

● Edited technical documents, spec sheets, FAQs, Amazon product pages, SMS marketing, and Google Display Network ads. Contra SF, CA Copywriter

MARCH 2020 - JANUARY - 2021

● Wrote blogs promoting the acquisition of remote work skills and solutions, aimed at contractors and entrepreneurs.

● SEO strategies using interlinks, metadata, strings, and keywords.

● Dynamic articles featuring videos and graphics, supported by third-party analytics to drive POV.

Asymmetric Magazine LA, CA Content Writer

OCTOBER 2017 - MARCH 2020

● Recruited emerging entertainment industry artists, then scheduled and coordinated interviews for feature articles.

● Sourced and curated videos and audio tracks to showcase in long-form articles, and applied SEO strategies using interlinks, metadata, strings, and keywords for higher search rankings.

● Maintained a network of industry contacts for the magazine. STG London, UK Content Manager

NOVEMBER 2018 - OCTOBER 2019

● Content strategy for weekly articles, blogs, and Instagram posts.

● Supervised contributing writers and performed project reviews.

● Created templates and assigned narratives for story threads.

● Wrote landing page copy and social media posts for new promos. INTERESTS

Film, photography, reading,

screenwriting, running,

swimming, cooking, rock ‘n

roll, jazz, and world travel.

ADDITIONAL POINTS

Fluent in Spanish and various

kinds of humor.

Contact this candidate