Development and Sales Professional

Robin Farina

Sales & Marketing Professional

Nevada City, California, United States 828-***-****

*****.******@*****.***

Professional Experience

Sales Manager

vinSUITE, United States, CA October 2023 - Present Director of Operations & Sport

Cynisca Cycling, United States October 2022 - Present General Manager

Sweat Nevada County, Grass Valley, California, United States

April 2021 - December 2022

Wine Broker

Beaune Imports, Berkeley, CA July 2020 - September 2023 Highly motivated Sales & Operations Professional with over 15 years of experience in driving revenue growth, optimizing operational efficiency, and delivering exceptional customer service. Strong ability to identify opportunities for business growth, negotiate contracts, and build lasting relationships with key stakeholders. Looking to leverage my skills and expertise to contribute to a dynamic organization and drive sustainable business success.

Lead a team of sales representatives to achieve and exceed monthly sales targets Develop and implement sales strategies to drive business growth and increase market share Manage key client accounts, building and maintaining strong relationships to ensure customer satisfaction and retention

Analyze sales data and trends to identify opportunities for improvement and optimize performance Create customized marketing email campaigns to segmented prospects Create e-comm and digital marketing strategies for specific sales campaigns Assist in the development of team policies e.g. code of conduct, training, and medical expectations Manage fundraising and sponsorship at $1,500,000 yearly budget Organize events and campaigns to generate and acquire donors Create email marketing campains to bolster fundraising and donations Design and implement post-contribution donor relations program(s) including delivery of membership benefits and recognition

Oversee logistics for organization including athletes and staff and all related logistics e.g. hotels, transfers, and meals

Serve as principal point of contact for high-value customers Identify needed resources and design necessary systems, policies and procedures to retain existing donor relationships

Created team policies e.g. code of conduct, training, and medical expectations Oversee HR duties within organization in USA and internationally Manage daily operations of facility, membership management and staffing. Led a team of 25+ employees, overseeing all aspects of daily operations including staffing, training, and performance management

Developed and maintained relationships to drive business partnerships and improve customer satisfaction Created and implemented policies and procedures to ensure compliance with company standards and industry regulations

Owner of Uptown Cycles and Uptown Cycles Coaching

Uptown Cycles, Charlotte, NC August 2006 - December 2012 Professional Cyclist

January 2005 - January 2015

Education

Sports Management in Business, Management and Marketing January 1995 - December 2000 University of Tennessee-Knoxville, Knoxville, TN

WSET 3 January 2018

Napa Valley Wine Academy, Napa, CA

Enrolled in WSET Level 4 D2 and working toward WSET Diploma Key Skills

Grow and maintain the Sacramento and Foothills region in sales of import business Establish prospects base for Beaune Imports

Established and maintained relationships with retail and restaurant accounts to source a diverse portfolio of premium wines for clients

Conducted market research and analysis to stay up-to-date on industry trends and pricing, providing valuable insights to clients

Managed a portfolio of clients, providing personalized recommendations and support to meet their specific needs

Spearheaded the successful launch and growth of Uptown Cycles, a premier boutique cycling shop specializing in high-end bikes and accessories.

Established Uptown Cycles Coaching as a leading provider of personalized training programs for cyclists of all skill levels, resulting in improved client performance and satisfaction. Developed strategic partnerships with top cycling brands and local cycling clubs to enhance Uptown Cycles' product offerings and community engagement.

Managed day-to-day operations of both Uptown Cycles and Uptown Cycles Coaching, overseeing a team of employees to ensure exceptional customer service and operational efficiency. Represented the USA in numerous high level competitions including the World Championships, Olympic Long-team, and Pam American Games

Competed in international cycling races, achieving top placements and representing sponsors effectively Collaborated with team members to strategize and execute race plans, showcasing strong communication and teamwork skills

Leveraged social media platforms to promote team and sponsor brands, increasing visibility and fan engagement

Lead Qualification

B2B sales

Sales Presentations

Customer Interactions

Performance Marketing

Recruiting

Operational Excellence

Negotiation

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