Internal Communications Marketing Manager

Margaret Powers

Hopkinton, MA *****, 774-***-****, *****************@*****.*** linkedin.com/in/margaretpowersnow

OBJECTIVE

Secure a substantial role within an organization that allows me to contribute to the culture of the organization with employee communications, involvement in internal events/initiatives and advocating on behalf of the employee voice.

EXPERIENCE

Public Partnerships, LLC, Boston, MA 10/19 –6/24

Marketing Manager – Internal Communications

Align and engage employees to the organization’s mission, strategy and assist with the formation of company values

Develop effective and compelling programs to deepen engagement with employees and attract/retain top talent

Collaborate with leadership to develop an internal communications strategy and provide a voice for leaders reinforcing the company mission

Measure, assess and regularly report on the effectiveness of communication programs

Support special groups within the organization such as the DE&I Council, Brand Ambassadors and Cultural Champions

ADP, LLC, Marlborough, MA (acquired Workscape, Inc.) 8/10 – 6/19

Communications Manager

Managed team of communication professionals delivering branded campaigns that educated and influenced behavior of benefits participants

Developed motivational internal communication campaigns for recognition, special events, product launches and employee charitable programs

Represented communications in prospect meetings, developed custom creative and educated on ADP’s communications services

Created processes/systems for the operational aspects of the communications programs at ADP

Delivered pricing, specifications for new products such as emails and webinars

Crafted compelling PowerPoint presentations, including audio voiceover, animation, and/or infographics

Educated business partners on communications through internal email campaign series and training webinars

Workscape, Inc., Marlborough, MA 8/05 – 8/10

Communications Manager, January 2006 – August 2010

Implemented email programs to multi-channel solutions for the Workscape offering

Developed print-on-demand personalized documentation that delivered 1:1 marketing to audiences

Partnered with product management to support product upgrades for the communications process

Oversaw communications for various iterations of clients’ UX rollouts

Owned all functional aspects of department including budget, third-party vendor negotiations, hired, coached, trained, and partnered with senior management to determine the vision for the company

Communications Consultant, August 2005 – January 2006

Partnered with Fortune 500 companies to develop strategic communication campaigns

Achieved clients’ organization goals through strategic communications campaigns

Fidelity Investments, Inc., Marlborough, MA 5/98 – 8/05

Team Leader - Production Services

Managed communications campaigns for clients’ benefit plans – from concept design through delivery of finished product

Acted as creative contributor on multiple department initiatives

Served as knowledge expert on preparation of art for printers and other third-party vendors

Advised consulting staff on effective print-on-demand and traditional print/fulfillment methods

Partnered with business analysts on data development to manage communication campaigns

Developed/rolled out training programs aimed at integration of 401k and Pension/HR/H&W project management role

Communications Analyst

Managed client relationship, development of communications process with the client to meet the goals of their benefits program, leveraging communications.

Completed client projects from concept/strategy through execution, managing design agency and print/fulfillment vendors

Worked directly with clients, guiding them in the best practices of communication execution and developing strategy

Production Manager/Senior Production Manager

Owned development, system set up, data monitoring, QC, approval and budgetary/billing client communications for a dedicated book of business.

Managed production of participant communications for various lines of benefits business: Defined Benefits, Health & Welfare of Payroll lines of business.

TECHNICAL SKILLS

Print Management (Offset/Digital/Variable)

Event Management

Design principles (font, color, layout)

Web management of branding/graphics

Email, Digital/Social Media

MS Office (Word, Excel, PowerPoint, Outlook, SharePoint)

EDUCATION

Certificate in Digital Marketing

Assumption College, Worcester, MA

Master of Science, Communications

Northwestern University, Evanston, IL

Bachelor of Arts, Visual Communications

Hood College, Frederick, MD

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