Business leader with years of deal making experience.

CHRISTOPHER M. SMITH

248-***-**** **********@*******.***

E-Commerce, Direct to Consumer & Corporate Strategy Specialist Experienced business development, Amazon strategy, direct-to-consumer, sales, and marketing professional with 12-years’ experience. Self-starter that is goal oriented and results driven; known for developing and driving key plans and strategies resulting in rapidly growing businesses. Extensive knowledge and understanding of international sales, packaging development, and strategic partnerships. Recognized for work ethic and resourcefulness in exceeding sales.

In-depth experience on all Amazon platforms including Amazon Seller Central, Vendor Central, Fulfillment by Merchant, Fulfillment by Amazon, Amazon Marketing Services, Amazon Media Group.

Nine years’ experience developing sales strategy, advertising strategy, & operations plans while also responsible for P&L’s and execution.

Gaia Herbs – E-Commerce Sales Director (2022 – present) Herbal Supplement Company

• Owns strategy, P&L, content, advertising strategy, promotions, reporting performance to board of directors.

• Leads a team to manage and all aspects of Gaia’s E-Commerce business, including sales, profitable development, customer-specific digital marketing investments (Amazon, Thrive, Vitacost, iHerb. etc.).

• Developed Amazon business into largest and fasting business outpacing category growth and responsible for 62% of company year-over-year growth.

Ancient Nutrition – Sr. Director Amazon (2021 – 2022) Collagen & Supplement Company

• Lead the Amazon business to the highest sales month in company history in January 2022 and again in March 2022, exceeded budget and forecast, currently outpacing plan by 8%.

• Manage a team of 4 and responsible for all sales, marketing, and operations elements of the Amazon portfolio.

• Create and execute promotional plan based on ROI, historical performance, and consumption data.

• Define and implement go-to-market strategy with cross-functional teams (marketing, supply chain, IT, sales). The Osso Good Co – Director of E-Commerce (2021) Contract Position Organic, Plant Based Food Company

• Responsible for developing and executing Amazon strategy resulting in improved top line revenue.

• Manage all aspects Amazon sales, content, product offerings, packaging, pricing, advertising, and sales strategy.

• Transitioned Osso from Vendor Central to Seller Central for more control over sales strategy. Flora Health – Director of E-Commerce (2020 - 2021) Contract Position Nutraceutical Company

• Set up a new back-end Amazon partner, profitability analysis, updated internal shipping and order process systems, developed new custom SIOC (Ships in Own Container) packaging.

• Provided Flora Health with a more profitable Amazon business, scalable, and improved customer shopping experience. Profitability increased 24% in 6 months.

ProBar– Senior Global Business Development (2015 - 2020) Plant Based Energy Bar Company

• Grew Amazon into ProBar’s largest account and sales outperformed Amazon’s category growth year over year.

• Responsible for all aspects of international sales in Canada, Europe, Middle East, South America and Asia. Bachelor of Science in Communications, Public Relations University of Utah

REFERENCES AVAILABLE UPON REQUEST

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