Account Executive Senior

Scott B. Martin

Leesburg, VA ***** 703-***-**** ******@***.***

With a distinguished career in project and account management, I have provided insightful analysis and meticulous campaign supervision to a portfolio of over 50 national entities. As a seasoned senior account executive, my 35+ years of leadership have been instrumental in furnishing organizations with strategic planning and campaign execution to surpass objectives. My track record includes orchestrating award-winning initiatives ranging from capital fundraising to acquisition and donor cultivation.

My leadership skills are complemented by a proactive team ethos and the initiative to commence projects independently. I am adept at juggling numerous responsibilities and meeting tight deadlines. Collaborating effectively with peers to achieve shared goals, I maintain a keen eye for detail.

My adeptness in managing program operations has refined processes, yielding favorable cost and revenue results. I have consistently led cross-departmental teams to exceptional performance, establishing a standard of excellence in operations.

Orchestrated a multi-year initiative that significantly boosted monthly donor engagement by 500%.

Implemented management systems that increased staff efficiency, reducing administrative hours by 30%.

Directed a mid-level donor initiative that surpassed client expectations by over $60,000/70%.

PROFESSIONAL EXPERIENCE

Assistant Director of Telemarketing Operations/Account Executive,

Public Interest Communications, Inc. (PIC), Falls Church, Virginia 1985 – 1989

Account Executive

Public Interest Communications, Inc. (PIC), Falls Church, Virginia 1990 – 1994

Senior Account Executive

Signia, Ltd., Vienna, Virginia 1994 – July 2024

Client/account management:

Analyze client needs to create coordinated marketing and development strategy.

Execute multi-channel campaigns to optimize organizational goals.

Test new strategies in creative and programmatic approaches.

Provide client with recommendations on enhancing campaign technique and messaging.

Manage team of creative, print production and data technicians on multiple ongoing campaigns.

Building trusted relationships with clients to guide them to help meet their leadership’s demands.

State Regulatory Officer

Signia, Ltd./Public Interest Communications, Vienna, Virginia 2014 – July 2024

Manage state regulatory compliance requirements for all corporate clients.

Liaison with legal counsel regarding client contracts and registration compliance.

Computer Skills

Microsoft Word & Excel

File Pro and UNIX database proficient.

Honors & Activities

Member of the Direct Marketing Association of Washington (DMAW) 1986 - present.

Treasurer of the DMAW Telemarketing Council 1988-1990

Chairman of the DMAW Telemarketing Council 1991-1992

Direct Marketing Association Silver Echo Award Winner 1995

Speaker at Direct Marketing Days 1998 - Direct Marketing Association of Washington

Direct Marketing Association of Washington Maxi Award winner 2011 & 2013

Board of Trustees, Cogent Financial Solutions, Columbia, Maryland 2002-2005

Education

American University, Washington, DC

Other

Notary Public, Commonwealth of Virginia 2014 – Present

Coaching youth soccer, including management position with travel soccer organization, as well as keeping actively engaged in my children’s sports interests and life events. Volunteer with LCPS in the Watch Dog Dads program to assist educators and tutor students.

Always striving to enhance the family’s experiences with new and creative adventures; also known as the “chef” of the household.

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