CRAIG K. COOPER
Houston, TX *****
281-***-**** *****.******@*******.***
BUSINESS DEVELOPMENT - LEADERSHIP - MERCHANT SERVICES Market Account Executive offering a strong foundation built upon numerous years of generating multi-million-dollar revenue and experience as Assistant Vice President, Business Consultant, Business Account Executive, and Business Sales Representative. Maintain a keen focus on initiating, developing, and implementing efficiency-based capabilities toward customer needs. SKILLS
PROFESSIONAL WORK EXPERIENCE
Fitech, Houston, Texas 12/2019-present
Market Account Executive
• Oversee merchant services for 24 banks throughout the country. Serve as a specialist interface with managers and different banks and build relationships.
• Maintain active pipeline of leads for new business customers. Develop and maintain close relationships with key associates at assigned banks.
• Coordinate all support for establishing and maintaining strong relationships with assigned bank partners.
• Qualify sales leads and explain types of products/services offered to prospective customers.
• Analyze competitors’ statement and put together comparisons and proposals. Quote prices and encourage customers to buy. Secure and submit completed paperwork and arrange merchant implementation and training.
• Call on merchants generated through bank referred sales leads. Obtain completed merchant applications, program, and install new terminals/software and train merchants and employees.
• Utilize word processing and spreadsheets/PC applications to track and maintain prospect data bases.
• Respond to information requests and fulfill reporting responsibilities.
• Prepare month-end reports detailing project status and new merchants signed by product type.
• Qualify sales leads and explain types of products and/or services offered to prospective customers.
• Analyze competitors’ statement, comparisons, and proposals. Quote prices and encourage customers to buy.
• Secure and submit completed paperwork and arrange merchant implementation and training.
• Call on merchants generated through bank referred sales leads, obtain completed merchant applications, program, and install new terminals/software and train merchants and employees.
• Utilize word processing and spread sheet pc applications to track and maintain prospect data bases, respond to information requests, and fulfill reporting responsibilities. Accomplishments:
• Increased business growth through effective sales and follow up skills by 20%. Bank of America, Houston, Texas 04/2015-2019
Assistant Vice President (AVP), Business Consultant
• Identified opportunities to cross-sell products and solutions to the current client base within Bank of America Merchant services in an outbound calling environment.
• Successfully schedules and manages appointments with clients and deepens customer relationships.
• Identified retention risks and promotes the Bank of America Merchant Services brand and value proposition.
• Placed calls to merchants for targeted core projects and campaigns and establishes rapport with clients.
• Performed extensive data manipulation for information and continuously stays informed of constantly emerging technology trends. Prepared month end reports detailing project statuses and new merchants signed by product type.
• Developed and maintained close relationships with all key associates and assigned banks.
• Responsible for coordinating and participating in all support and follow-up activities required for establishing and maintaining strong relationships with assigned bank partners.
• Maintained active pipeline of leads for new business customers. Accomplishments:
• Worked in conjunction with Partner Sales and Retention Specialists to maximize merchant retention.
• Performed analysis to identify competitive market trends and identifies and solicits new growth opportunities.
• Account Management
• Merchant Services
• Business Development
• Sales
• Client Relations
• Competitor Intelligence
• Revenue Growth
• Contract Management
• Client Retention
• Relationship building
• Negotiation & Closing skills
• Proposals
Resume of Craig K. Cooper Page: 2
PROFESSIONAL WORK EXPERIENCE
ADT, Houston, TX 04/2014-04/2015
Small Business & Residential Sales Representative
• Sold products within assigned territory, maintaining assigned sales quota, and following established guidelines.
• Identified prospects utilizing creative lead generating techniques.
• Presented presentations and proposals, identifying positive features and advantages of products and services.
• Adhered to policies, procedures, products, programs, and services and followed up with prospects.
• Processed work order and completed all paperwork in accordance with approved and standardized procedures.
• Posted installation follow-up by contacting customer ensuring commitments were met and generating referrals. Accomplishments:
• Maintained customer retention by affirming customer satisfaction after the completion service. COMCAST, Houston, TX 04/2013-04/2014
Business Account Executive
• Sold integrated communication structure to small-to-medium business customer. Developed relationships.
• Assisted with the creation and delivery of presentations that demonstrated knowledge of products and services.
• Sold with goals of exceeding departmental and financial targets. Stayed abreast of emerging technologies.
• Generated new leads with targeted businesses through various prospecting activities.
• Assisted with developing sales territory, including cultivation of local business partnerships and affiliations.
• Maintained and built customer relationships to drive customer retention.
• Prepared sales and activity reports as required. Participated in out-of-the-office meetings with customers on a regular basis and demonstrated excellent verbal and written skills in presenting, persuading, and negotiating. Accomplishments:
• Promoted the sale of bundled products to ensure the optimal solution for the customer. Sold with goals of exceeding departmental, financial, and unit targets.
FIRST DATA, Houston, TX 06/2004-04/2013
Account Executive
• Facilitated marketing First Data products and services securing accounts with an annual billing of $50 million.
• Managed twenty major accounts with multiple locations, including Goodwill Industries.
• Conducted presentations to groups, developed proposals for clients, and negotiated and closed contracts.
• Opened and expanded new sales territories, consistently achieving record breaking sales performance.
• Served as mentor by training and growing new sales personnel to perform at optimum levels.
• Established networking programs throughout Houston, including the “Gold Key Hour” with Sam’s Club, introducing company products and services to potential clients.
• Collaborated with clients, resolving customer service and technical issues, including testing equipment, setup of equipment, and ensured the highest level of service. Accomplishments:
• Ranked as one of the top sales professionals in the company for outstanding sales, service, and revenue. Grew territory over nine years as Account Executive, generating multi-million-dollar revenue for company.
• Ranked #1 of 950 representatives nationwide for selling numerous Point of Sale (POS) systems in 2012. Recipient of the
“Leather Shoe Award” three times for outstanding performance. VERIZON WIRELESS, Dallas & Houston, TX 06/1998-06/2004 Business-to-Business Sales Representative
• Stayed informed about the newest technology, sales, and services available. Sold wireless, text, and telephone services to business accounts.
• Engaged every customer with authentic enthusiasm. Met or exceeded sales goals by selling products and services to new and existing customers.
• Directly responsible for conducting sales presentations, expanding territories, and increasing market share.
• Created lasting one-to-one relationships with customers to ensure their satisfaction and return business. Accomplishments:
• Gained recognition in company as one of the top sales producers expanding market share and brand awareness in the Houston and Dallas markets.
• Promoted to sales position at the First Colony Retail store and achieved 200 percent over sales goals. EDUCATION
Broadcasting Diploma, National Broadcasting School, Sacramento, CA, 06/1994