DARRY W. TOLER
Greensboro, North Carolina 27401
******@*****.***
An executive level manager with more than 25 years of experience in sporting goods retail, wholesale and international manufacturing, office solutions and technology and food service. A strong track record of garnering business via successful business plans and program presentations through account sales analysis, and extensive analysis of the competition and market trends.
National account management experience with the following national retailers: Wal-Mart, Sports Authority, Dick’s Sporting Goods, Academy, K-Mart, Bass Pro, Cabela’s, Sears, and Target.
Extensive background in managing, hiring, and training sales teams- on a regional, national and in house basis.
EXPERIENCE
Dun and Bradstreet November 2020- Current
Sales Executive (remote)
Managed and created daily interaction with Dun and Bradstreet business accounts (United States and International)
Advised businesses from a data driven viewpoint on their business needs and strategies: to be successful today and going forward.
Met or exceeded sales goals every year.
Schwan’s Food Service June 2020-October 2020
Area Sales Manager
Managed warehouse facility and fleet of trucks
Acquired and trained sales team
Managed route productivity and asset/resource utilization.
Lead sales performance with a Yearly Sales Budget in excess of $3 million.
Daily analysis of sales and performance metrics
YTD Sales +24%, since June- +32%
Xerox/ Morris Business Solutions
National Accounts Manager March 2017-June 2020
Manage National and Regional Accounts
Within the first 30 days created four new business accounts
Surpassed first month’s sales quota by 214% January 2019
Quarterly sales up 179% over budget 2019
Salesmen of the Month Four Times
Yo-Zuri Lures, Port Saint Lucie, FL
National Accounts Manager July 2016- March 2017
Manage the National Accounts of Walmart, Bass Pro, Academy, Cabela’s
Established new business within first 45 days-Blains (Wisconsin)
Manage several regional rep agency groups.
TalentWise Solutions, Winchester, VA
Verification Specialist June 2014 to July 2016
Providing daily technology-based information to businesses, educators, and the military both domestically and internationally.
Pure Fishing, Columbia, SC
Customer Business Manager December 2011 to January 2014
Account responsibility: Dick’s Sporting Goods
Responsible for all account activity including financial, inventory, marketing, and strategy for Dick's Sporting Goods.
Coordinated the new product launch of the Berkley Trilene
Created promotional planning for national rebate program, national advertising.
Developed training program guide on SAP and BW for all new business managers.
Created educational training program for Dick’s store associates for the line category.
Coordinated Dick’s new store grand opening events.
Results:
2012 Sales to Dick’s Sporting Goods grew from $18. 1m to $21.5m, a 16% increase
2012 Sales Budget number increased 12%.
Developed regional end cap program and assortments for new Berkley Trilene introduction, equated to a purchase order of over $700,000.
PowerTech, Collierville, TN
National Sales Manager January 2011 to December 2011
Managed all aspects of PowerTech’s sales, supervised and managed national sales force, and analyzed market trends, forecast sales, and monitored results to achieve ROI objectives.
Results:
Within the first 30 days, acquired new business with Sportsman’s Guide and Blain’s Farm and Fleet- a gain of over $200,000 in new sales.
Developed new company web site.
Fitec International, Memphis, TN
Director of Sales and Marketing Sport Fishing Division 2002 – 2010
Managed the Sport Fishing Division, with responsibility for sales ($3.5 million), product development, and overseas purchasing. Customers Included: Wal-Mart, Cabela’s, The Sports Authority, Academy, and Gander Mountain
Planned and coordinate our overseas manufacturing process to minimize inventory Investment and increase turns.
Created, implemented, and presented business plans and yearly product line reviews for all our customers.
Results:
Managed the Baseball Division (along with the Sport Fishing Division) with sales of $2.5 million.
Head of purchasing and inventory management.
Managed and directed representative groups on a daily basis.
Developed new products and packaging for the baseball division. Products included: The Clicker (accessory), Cobra II pitching machine, and a 3 in 1 multi-purpose screen.
Maurice Sporting Goods, Northbrook, IL
National Account Executive 1989 – 2002
Account Responsibility: The Sports Authority
Responsible for the daily management of the Sports Authority account.
Created and maintained both company and customer sales budgets.
Directed four regional account executives and 75 field reps.
Managed category assortment for the customer, which totaled over 10,000 sku’s.
Results:
Annual Maurice sales to TSA: $49 million
Created a 10% sales increase for Maurice in 1999
Doubled Maurice’s sales to TSA in marine accessories ($610,000 to $1.3 million)
Created $2.3 million in additional hunting business for Maurice to TSA in 2000
EDUCATION
Bachelor of Arts-History and Political Science Greensboro College, Greensboro, NC
SKILLS
Microsoft Excel
Sales
Self-Motivated
Manufacturing
Cold Calls
Excellent Communicator
Logistics
Inventory
Relationship Builder
Forecasting
SAP
Account Management
Organized
Business Plans
Microsoft Power Point
Marketing
Strategic
Hiring
Mentoring
Business Analysis
Forward Thinking
Salesforce
Microsoft Word
Time Management
New Product Development
Infusion
Business Development
Leadership
BW
MAS 90
Microsoft Office
Budgeting
International Manufacturing
Wal-Mart Retail Link