Senior Design Director

MIRA ZWAIHED

Senior Design Director

Beirut, Lebanon *********@*******.*** http://www.linkedin.com/mira-zweihd 009********* Innovative aesthetic Senior Design Director with 9 years of experience in leading design initiatives, crafting compelling content and overseeing design teams. Proficient in Adobe Creative Suite and project management, with a strong foundation in UI/UX principles. Launched a series of targeted marketing campaigns that improved social media reach by over 150%, achieving significant increases in follower growth and online brand visibility. WORK EXPERIENCE

Senior Design Director - 04/2023 - Present

Ice Cream Factory - Beirut, Lebanon

• Developed 3 strategies that aligned with brand guidelines and communicated key messages

• Conducted 2 market researches monthly to stay updated and incorporate fresh ideas on current trends

• Optimized file-organizing-system resulting in a 70-80% reduction in search time for project assets

• Drove 70% increase in sales by designing eye-catching packaging that attracted customers' attention

• Redesigned the company's branding trade that captivated 30-40% more corporate buyers Senior Design Manager - 09/2023 - 08/2024

Raw Consultancy Group - Riyadh, Saudi Arabia

• Led a team of 6 graphic designers in the creation and execution of visual designs from concept development to final production, ensuring consistency in style, tone, and visual identity

• Deployed 3 Adobe Creative Suite programs (Photoshop, Illustrator, lnDesign) to create innovative designs

• Preserved relationships with freelancers, vendors and copywriters to develop creative concepts

• Crafted comprehensive social media calendars by contributing to the design of visual elements and producing engaging multimedia content—including articles, blog posts, videos, infographics, and grid designs—to enhance engagement across platforms such as Facebook, Instagram, Snapchat, and LinkedIn Digital Project Manager - 01/2023 - 08/2024

Al-Riyad S.A.R.L - The Comodo Spot - Beirut, Lebanon

• Increased social media engagement by 80% through visually appealing media and compelling visuals on Facebook, instagram, and TikTok

• Brainstormed innovative ideas with general manager for weekly parties, special offers and happy hours

• Engaged with followers on social accounts, responded to comments/messages and implemented 5 influencer partnerships to grow peoples' visits

• Strategically utilized paid advertising, targeted hashtags, and optimized keywords, while crafting compelling captions and identifying target audiences, to enhance reach and maximize engagement through a consistent content posting schedule

Creative Designer - 11/2022 - 08/2023

XPCT Agency - Beirut, Lebanon

• Mentored 5 junior designers by providing guidance on best practices, feedback and skill development

• Grew customer satisfaction ratings by 60% through visually appealing designs

• Successfully managed a budget of $15K for design resources while maintaining high-quality output and a production process including print proofing, color correction, image retouching Graphic Design Manager - 02/2017 - 05/2023

Blessing (Luxury & Corporate Gifts) - Beirut, Lebanon

• Achieved 2 recognitions as 'Graphic Designer of the Year' based on creativity, technical skills and contribution towards business growth

• Provided support during 5 trade shows and 8 events by arranging appealing booth displays and layouts

• Collaborated with UI/UX designers and IT team to create 3 intuitive and user-friendly interfaces for web and mobile applications

Administrative Receptionist - 03/2016 - 11/2016

Credit Financier Invest (CFI) - Beirut, Lebanon

• Served as the main point of contact for visitors, guests and vendors, while handling 50-60 incoming calls and routing them to the appropriate departments

• Preserved an organized front desk area and scheduled our 3 conference rooms for meetings

• Restructured HRIS (Human Resources Information System) to input 25-28 employees information and payrolls

• Maintained 65% reduction in time-to-fill vacancies by posting job openings, reviewing resumes and scheduling interviews

Senior Sales Representative - 05/2013 - 04/2016

Retail Group - Beirut, Lebanon

• Provided exceptional customer service and strong relationships with repeat customers, resulting in 40% increase in customer loyalty

• Collaborated with team members to create visually appealing merchandise displays that increased sales by 40-50%, to achieve daily sales targets and to foster a positive work environment

• Mentored 5 new hires to ensure smooth integration into the sales team

• Awarded 2 times as 'Employee of the Month' for outstanding performance and dedication to customer services

EDUCATION

Masters in Business Management - Islamic University of Lebanon (IUL) - Present Bachelor of Arts in Graphic Design - Lebanese International University (LIU) - 2015 SKILLS

• Adobe Creative Cloud (Adobe CC), Creative Suite (Adobe CS) and UI/UX Design

• Microsoft Office (MSO) and POS Systems

• Content Management Systems (CMS - Shopify / WordPress) and Storage Systems

• Project Management, Planning, Budgeting and Social Media Management (SMM)

• SEO and SEM Marketing with Researching, Reporting and Copywriting

• Calendaring, Scheduling and Recruitment

• Visionary Creative

• Dynamic, Critical, Tactical and Methodical

• Critique, Highly Communicative and Cooperative

• Patient, Empathetic and Reliable

CERTIFICATION

Certificate in Digital Marketing - UDEMY - Present LANGUAGES

English - Fluent, Arabic - Fluent

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