Marketing Manager Social Media

Angelika Tolstykh

New York, NY · 929-***-****· ********.*.********@*****.***· www.linkedin.com/in/angelikatolstykh/ · US Citizen

PROFESSIONAL SUMMARY

Marketing Manager with over 10 years of experience developing and executing strategic marketing campaigns across digital and traditional platforms for global brands and tech startups, including:

● E-PR Inc., a PR agency, provides exclusive access to over 15,000 media outlets in 100+ countries, enhancing brand awareness, crafting compelling brand narratives, managing media reputation, and effectively promoting products.

● Camelot Mebel, a leading furniture retailer in Belarus. Analog of Ashley Furniture, Crate & Barrel, American Signature.

● Ernis, a major DIY hypermarket chain with 10+ stores nationwide. Analog of The Home Depot, Lowe's. KEY ACHIEVEMENTS

● Developed and implemented offline and online marketing strategies for a major furniture retailer, resulting in an increase in weekday foot traffic within 6 months.

● Created a media strategy for a major DIY retailer, driving a 90% increase in consumer inquiries through company websites.

● Boosted furniture retailer foot traffic: created omnichannel strategy, increased weekly store visits from 10K to 16K

● Improved e-commerce SEO: grew monthly organic traffic 50K to 95K

● Led digital transformation for warehouse retailer: managed team of 30, rolled out Salesforce Marketing Cloud, added $2M annual revenue

Expert in growth marketing, brand strategy, content strategy, driving customer engagement, and analytics. Skilled in managing cross-functional teams, leading product launches and customer acquisition. Strong background in market research and competitive analysis, with the ability to identify new opportunities and pivot strategies to meet changing market demands.

PROFESSIONAL EXPERIENCE

SENIOR MARKETING MANAGER Nov 2021 - Present

Advantek International, New York, NY

● Development and Implementation of B2B Marketing Strategies – creating and executing strategies to attract clients in both international and local markets.

● Market and Competitor Analysis – researching target industries, segmenting the corporate audience, and monitoring competitor activities to develop competitive advantages.

● Brand Management in the B2B Sector – maintaining consistent brand positioning and adhering to standards across all communications and marketing materials

● Preparation for International Exhibitions – full planning and coordination of the company's participation in international exhibitions: designing and setting up the booth, preparing marketing and technical materials such as brochures, catalogs, and demonstration assets.

● Collaboration with Partners and Vendors – coordinating with agencies, designers, and other vendors to successfully execute projects and events.

SENIOR MARKETING MANAGER Sep 2019 - Apr 2021

E-PR Inc., New York, NY

● Directed the creation, ordering, and submission of PR campaigns to major media outlets, coordinating over 150 media placements for product launches and corporate announcements.

● Built and executed a full marketing plan across social media, email, and paid media, resulting in a surge in media coverage and client acquisition.

● Managed website development projects, focusing on user experience improvements and search engine optimization to drive increased traffic and engagement.

● Developed and implemented a multi-channel brand strategy, focusing on digital and social media, improving client attraction by 20%.

● Led data-driven campaign planning and reporting, providing actionable insights to improve marketing effectiveness.

● Created and executed brand strategies that significantly increased media exposure for clients, including placements in major national publications.

● Managed a design team of 10+ in creating brand strategies and visual identities that aligned with company objectives. SENIOR MARKETING MANAGER Jan 2016 - Mar 2018

Camelot Mall

● Developed and implemented offline and online marketing strategies that attracted thousands of new customers, significantly increasing store traffic and sales, particularly during peak times.

● Oversaw the creation of the company website (https://camelotmebel.by/), driving the project from initial design to launch, working closely with developers and content teams on WordPress and SEO optimization.

● Formulated and executed social media strategies across platforms, achieving higher visibility and engagement through content planning and partnerships, and managing all Facebook and Instagram campaigns.

● Managed all digital assets for brand consistency, collaborating with photographers, graphic designers, and digital agencies to deliver impactful promotional materials.

● Directed the production of multimedia content—photos, videos, and printed materials—to promote in-store events and highlight key products.

● Maintained relationships with key contractors including photographers, digital agencies, and design teams, ensuring cohesive brand representation across digital and physical channels. MARKETING MANAGER Dec 2013 - Dec 2015

Greenwall System

● Developed marketing plans and spearheaded promotional strategies for the launch of a new software product line, driving customer acquisition and brand growth.

● Managed the creation of all marketing and advertising materials, collaborating with design teams to ensure consistency across channels, utilizing Adobe Creative Suite and external agencies for design and execution.

● Executed targeted B2B email marketing campaigns, increasing engagement with key clients using tools like Mailchimp and HubSpot.

● Led preparations for international trade shows, coordinating logistics, booth designs, and promotional materials to effectively showcase the company's offerings.

● Collaborated with cross-functional teams to align marketing initiatives with sales and product development, ensuring cohesive messaging across digital and traditional platforms. MARKETING MANAGER Jun 2010 - Nov 2013

Ernis

● Developed and managed a comprehensive offline and online content strategy, driving significant consumer engagement and improving brand visibility.

● Led the development and creative content for company websites (www.diy.by, www.palas.by, www.atrium.by), generating over 1,000 inquiries (calls and emails) from customers through enhanced web experiences.

● Implemented a system of direct customer interactions with designers and architects, resulting in an increase in store visitors by approximately 200 per day.

● Created and managed the marketing department, establishing processes that grew brand visibility and built a sustainable marketing infrastructure.

● Developed and executed a social media strategy, adding 5,000 new followers across key platforms, and improving customer engagement and online presence.

EDUCATION

Certification in Marketing, Management, University of Virginia Darden School of Business Associate’s Degree in Marketing, Institute of Privatization and Management Bachelor’s Degree in Arts, The Belarusian State University of Culture and Arts PROFESSIONAL DEVELOPMENT

Coursera:

Salesforce Sales Operations and Artificial Intelligence in Marketing, University of Virginia Sep 2022 Google Project Management Certificate, Google Jul 2022 IBM Applied AI Professional Certificate, Authorized by IBM Mar 2021 LinkedIn:

Leading a Marketing Team Aug 2019

Create A Brand Strategy Jul 2019

Managing Brand Reputation May 2019

Content Marketing: Social Media May 2019

University of Virginia Darden School of Business:

Artificial Intelligence in Marketing Dec 2020

Marketing Anlytics Jun 2019

EXECUTIVE STRENGTHS

Strategic Marketing Leadership, Brand Management, Data-Driven Decision Making, Digital & Omni-Channel Marketing Expertise, Team Leadership and Cross-Functional Collaboration, Product Launch & Go-To-Market Strategy, Budget Management, Customer Relationship Management, Innovative Problem Solving, Presentations, Coaching & Mentoring, Cross-Functional Team Leadership, Process Improvement, Sales Enablement & Alignment, Customer-Centric Strategy Development, Content Strategy. TECHNICAL SKILLS

Figma, Photoshop, Canva, Microsoft Excel, Google Analytics, Asana, Trello, Google Sheets, WordPress, Notion, Miro, Jira, Confluence, GPT-4, Midjourney, ClaudeAI, API, HubSpot, Marketo, Salesforce.

Contact this candidate