Account Executive Business Development

Elizabeth Elwood

515-***-**** Ankeny, IA ************@*****.*** linkedin.com/in/elizabeth-j-elwood/

Relationship focused account Executive dedicated to serving customers, driving sales growth & meeting goals Exceeded sales targets 6 consecutive years & reached over 90% of performance goals during tenure at Mom’s Meals

Strategic partner and account executive with relationship-oriented, consultative approach to serving customers.

Proven track record of driving revenue and profit in competitive markets through sales strategies, business development tactics, prospecting, networking, and closing deals through influence and persuasion.

Nimble in moving from strategic to tactical, attacking complex challenges with fresh, innovative solutions.

Mentor and strategic partner focused on building relationships to identify and exceed customer needs.

Savvy communicator and presenter who serves as a liaison between customers and vendors, translating information to maximize understanding, impact, and value.

EXPERIENCE & HIGHLIGHTS

CARE PURCHASING SERVICES (CPS) – Division of Life Care Services, Des Moines, IA 1/2024 to Present

Client Account Manager: Cultivate and strengthen relationships with leaders, program managers, community team leads, and decision makers to grow and retain existing accounts. Serve as liaison between customers and vendors to ensure clear lines of communication and provide information dissemination and solutions for service escalations.

Identify and present new product and service solutions to clients, while mitigating all vendor related service items.

Collaborate with vendor program managers, client support teams and internal colleagues to meet customer needs

Facilitate internal and external client debriefs to identify issues and opportunities for follow-up.

Identify Group Purchasing Organization and Senior Living business and market trends and present ideas for upselling new services, products, and distribution channels.

Earned 2nd Place Award as 1 of 5 finalists for June 2024 corporate InnoTank® competition for demonstrating creativity and innovation in addressing key industry challenges and identifying significant opportunities to enhance LCS senior residents’ experience nationwide.

MOM’S MEALS, A PURFOODS COMPANY, Ankeny, IA 2/2017 to 9/2023

Director of Strategic Partnerships – Medicare Advantage Team 2021 to 2023

Senior Manager of Healthcare Partnerships 2020 to 2021

Manager of Healthcare Partnerships 2017 to 2020

Managed within a corporate segment of Managed Care insurance business worth $80M annually. Individual account portfolio consisted of over 30 Medicare Advantage Plans/Dual Eligible - SNP Payers, 8 Hospital/University Pilots, 3 Hospital at Home Programs, a Medically Home Program that grew from one to 26 health systems, and multiple supplemental vendors.

Drove unprecedented organization YOY sales growth increasing meal distribution from 300K to 1.1M weekly.

Orchestrated sales and maximized account productivity for home-delivered nutrition by developing a comprehensive program marketing toolkit highlighting clinical outcomes and nutrition benefits.

Developed and presented home-delivered nutrition supplemental benefit training education materials and served as a dedicated advisor for plan clinicians, case management teams, vendors and product leadership.

Drove design and launch of contracted partner nutrition programs; facilitated program including product/vendor upselling, implementation, training, marketing, data analytics reporting, claims billing and IT SFTP/portal additions.

Increased market share through customer-focused account management and program enhancement materials.

Maximized positive program outcomes by serving as a primary liaison between external partners (health plan leadership, vendor management, product leads etc.) and internal teams (provider relations, customer care, etc.)

Transformed pipeline opportunities by initiating a best-in-class implementation and sales management strategy for Post-Discharge and Chronic Condition Management supplemental insurance nutrition products.

Created a team knowledge hub to share account management and program implementation documents, Standard Operating Procedures (SOPs), best practices, FAQs, industry trend content, and lessons learned.

SKYLINE DYNOVIA, Des Moines, IA 5/2016 to 2/2017

Account Executive: Client account manager for key accounts and drove new business development for vendor products and event technology.

Built relationships, identified event needs, and sold products and technology for trade event accounts, including:

oWells Blue Bunny for National Association of Convenience Stores, Iowa Secretary of State and Attorney General Iowa State Fair Exhibits, Lutheran Church of Hope Environment, Life Care Services for LeadingAge.

ITA GROUP, West Des Moines, IA 1/2014 to 5/2016

Marketing Specialist - Marketing Strategy for Events, Incentives, & Recognition Product Solutions 2014 to 2016: Developed self-promotion plans, buyer personas, and creative briefs for 5 new solution brand launches for ITA Sales and Marketing Continuum B2B awareness, consideration, and decision efforts.

Spearheaded enterprise processes and recommendations for case studies, buyer personas, marketing mediums, employee advocacy, and content marketing efforts.

Created customized business issue matrix to benefit sales production and solution-level efforts.

Established a pipeline sales funnel of over $70M, meeting fiscal year benchmarks, and provided collaborative strategic vision for B2B enterprise.

Solution Specialist 2014 to 2014: Managed ongoing enterprise schedule of priorities, marketing efforts, and ROI.

Completed ITA Group incentive market training and program/solution teamwork for corporate accounts, including Hyundai Motor America, Wells Fargo, and Bridgestone Americas, Inc.

EARLY CAREER EXPERIENCE 1/2002 to 1/2014

Freelance Marketing Consultant New Business Development Manager Ad Agency Client Service Trade Event Strategy

SKILLS SUMMARY

Account & Territory Management New Business Development Team Leadership & Training

Research & Data Analysis Account Expansion & Retention Strategic Plan Development

Project & Program Management Customer Needs Analysis Customer & Vendor Education

Communication & Presentations Sales Process Improvement Negotiation & Influence

Partnership Relationship Management Marketing & Public Relations Customer Service

Microsoft 365 (Word, PowerPoint, Excel, and Outlook) CRM (Salesforce, Microsoft Dynamics 365)

EDUCATION & TRAINING

Bachelor of Arts (BA), Speech Communication and Public Relations Loras College Cum Laude

Senior Living Management Training March 2024

Shari Levitin Group, The Adaptive Seller Master Class Training 2022 Earned top three awards among participants.

Tero International Interpersonal Skills and Presentation Coaching/Training Program 2020

RISE (Risehealth.org) Event & Coursework Participant for Ongoing Medicare Advantage and SDoH Education

Ankeny Leadership Institute Graduate 2013-2014

Certified Training Classes for Trade Show Professionals TSEA and HCEA

CONFERENCES, EVENTS & ORGANIZATIONS

Michigan Association of Health Plans (MAHP.org) 2023 Summer Conference

Hospital at Home Leadership Summit June 2023

RISE Medicare Product Design Master Class 2022

Experiential Marketing Summit Attendee – Event Marketer Magazine 2015

ASPIRE Success Club – Executive Team Coaching Group for Career Professionals 2018 to 2024

Previous Member: Business Marketing Association, PR Society of America, American Marketing Association,

Executive Women’s International and Toastmasters International

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