Digital Marketing Social Media
Resume:
Charlotte, NC
*************@*****.***
ZOEY ALLEXIS FOWLER
Results-oriented Digital Marketing Specialist with expertise in coordinating and executing data-driven marketing strategies and compelling content creation. Proven success in enhancing digital communication, managing CRM platforms, and optimizing multi-channel campaigns for top-branded vendors, driving engagement and supporting strategic recruitment and brand goals. SKILLS
● CRM Integration & Management (Salesforce Marketing Cloud)
● Digital Marketing Strategy & Execution
● Data Analysis & Campaign Optimization
● Cross-Functional Collaboration & Training
● Budget Management & Resource Allocation
● Content Creation & Creative Strategy Development
● Social Media Management & Paid Advertising
● SEO & SEM Strategy
EXPERIENCE
Content and Digital Marketing Specialist
SHOE SHOW, Inc.
June, 2018 – Present
● Led the development, execution, and optimization of digital marketing campaigns, including Google Display/Search Ads and social media initiatives, boosting brand visibility and engagement.
● Spearheaded CRM integration projects, collaborating with internal and external stakeholders to enhance customer engagement and streamline communication strategies.
● Managed vendor and internal budgets to ensure efficient resource allocation, maximizing ROI for marketing initiatives.
● We have developed creative strategies and content for high-impact in-store and digital campaigns, aligning with strategic communication goals to support peak retail seasons.
● Partnered with buying and merchandising teams to ensure accurate vendor representation and product marketing, enhancing overall campaign effectiveness.
● Directed creating and maintaining marketing collateral, including product descriptions, unique tags, and packaging, to elevate the brand image and support strategic communication objectives.
● Produced high-quality product images and creative content for SHOE SHOW’s eCommerce platform, significantly improving the online shopping experience.
● Coordinated with external agencies to develop unique digital media, bolstering SHOE SHOW's brand presence and supporting ongoing marketing efforts.
● Conducted training sessions for staff on new marketing tools and processes, enhancing team capabilities and ensuring successful CRM adoption. EDUCATION
Rowan-Cabarrus Community College, Salisbury, NC
AAS - Graphic Design and Advertising
I completed an associate degree in applied science in Graphic Design and Advertising at Rowan-Cabarrus Community College, Salisbury, NC. understanding hands-on experience and industry-relevant skills in design principles, creative problem-solving, and visual communication strategies. AAS - Fine Arts
I completed an Associate in Applied Science in Fine Arts from Rowan-Cabarrus Community College, Salisbury, NC, and have a comprehensive understanding of artistic principles, techniques, and creative expression.
KEY ACHIEVEMENTS
● Spearheaded Strategic Digital Initiatives: Co-led executive decisions on digital and social media campaigns for SHOE SHOW, managing budgets ranging from $1,000 to $1.3 million and optimizing efforts to align with organizational marketing objectives.
● Enhanced Brand Visibility and Recognition: Secured high-profile magazine features in Savoy and Footwear News, showcasing the company’s accomplishments and bolstering its reputation within the industry.
● Led Creative Development for Major Milestones: Designed the 60th-anniversary logo and commemorative t-shirt, successfully integrating brand heritage into visual content that resonated with diverse stakeholders.
● CRM and Marketing Automation Leadership: Directed the re-design of the company’s ShowStopper Rewards creatives, aligning with CRM strategies to improve customer engagement and retention.
● Photography and Creative Direction: Recognized as the go-to professional for executive headshots and high-impact photography, including capturing Shaquille O'Neal during his corporate visit, enhancing the company’s executive image and visual communication.
● Leadership in Health and Community Engagement: As Head of the Wellness Committee in 2022, developed and led the SHOE SHOW Go Pink Walk, a strategic initiative supporting breast cancer awareness, fostering community involvement, and brand goodwill.
● Collaborative Creative Strategy: Worked closely with executive teams and cross-functional departments to deliver cohesive and impactful marketing materials, supporting strategic communication goals.
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