Digital Marketing Manager
Resume:
EDUCATION
SUCHITRA SUBRAMANIAN
CONTACT
*********************@*****.***
Hudson, NH
CORE SKILLS
Data Tools: SQL, Tableau,
Google Analytics, Data
Visualization
Web Technologies: HTML, CSS
Digital Marketing: Google Ads,
SEO, Salesforce
Programming: Python
ANNA UNIVERSITY - TRICHY
2018
Master of Business
Administration - System and
Operations
ANNA UNIVERSITY - TRICHY
2016
Bachelor Computer
Application
PROFESSIONAL EXPERIENCE
PROFESSIONAL SUMMARY
Marketing Manager with 3+ years of experience in Brand & Marketing Strategy. Skilled in project management, data analysis (Tableau, SQL), and campaign performance tracking. Proven leader and team player with expertise in consumer behavior analysis, digital marketing, and data visualization. Digital Federal Credit Union Dec 2021 - Present
Personal Banker
CSB Bank Ltd — Chennai, India Aug 2019 - Aug 2021 Manager – Branding & Marketing Strategy
CSB Bank Ltd — Chennai, India Oct 2017 - Aug 2019 Marketing Data Analyst
Identified and addressed members' financial needs, building strong business relationships, cross-selling products, and achieving sales goals. Managed debit card/banking orders, and loan processes, and provided notary services following company guidelines.
Enhanced efficiency by submitting process improvement ideas and regularly performing audits on membership applications. Assisted with teller operations, maintained security compliance, and supported branch operational needs.
Developed brand strategy, guidelines, and promotional plans to ensure alignment with organizational vision and goals.
Led creative development and collaboration with agencies, overseeing production budgets and campaign implementation.
Directed all social media, PR, and communications strategy, increasing engagement and brand awareness across channels.
Managed corporate website updates, SEO, and security, enhancing user experience and regulatory compliance.
Analyzed consumer insights and market data to adjust marketing strategies, improving brand positioning and visibility. Built data visualizations and dashboards in Tableau to monitor business metrics, aiding strategic decision-making.
Collaborated with stakeholders to ensure data accuracy, created monthly performance reports, and identified improvement opportunities. Led initiatives to improve customer satisfaction, utilizing SQL for data extraction and producing actionable insights for senior management.
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