Field Support Marketing Manager
Resume:
Brent D. Johnson
Taylorsville, UT *****
*******@*****.***
linkedin.com/in/brentjmktg
Strategic thinker and proactive marketing manager; able to quickly pivot from the formality of PR content to the influential needs of product and corporate sales content. It’s all about collaboratively planning marketing strategy and bringing those ideas to life through integrated multi-channel campaigns and multiple formats, from print, to web, to multimedia and events. SAMPLE ACCOMPLISHMENTS
● Produced in-house content development, advertising, and sales campaigns at savings of $5-$10k per quarter
● Established new regional stakeholder management balancing corporate priorities with regional marketing needs
● Oversaw international and regional event management and partnerships, saving thousands in annual outsourcing
● Replaced 1.5 marketing FTEs to build content, support online and offline marketing programs
● Increased qualified lead-gen 30-40% through SEO and event management for international sales
● Streamlined partnerships with Product Line Managers and external reps at nearly $100k annual savings
● Led team of 5-6 specialists with strategic direction, shrinking marketing production turnaround times by over 25%
● Established new vision and process with blog SEO and digital marketing strategy, tripling shareable assets
● Slashed advertising/ marketing expenses 50%-60% with in-house content development, event planning, web design, advertising, and production
RELEVANT EXPERIENCE
MARKETING OPERATIONS MANAGER – IMDEX Limited 2022-present
“Increasing access - Expanding marketing reach for global regions
● Established new regional stakeholder management, balancing corporate priorities with regional sales-tools needs
● Managed brand auditing through expanding M&A projects, editing for consistent corporate and event branding
● Guided in-house and agency-produced advertising, print and electronic assets, with savings of $5k-$7k per month
● Supported Americas regional teams with all event branding and CRM tools, establishing new continuing precedent of lead-gen
● Content creation supporting PR, event, social content, and sales assets with SEO and adhering to branding needs
● Provided web-development and creation supporting IT development within project platform to quickly assess usability testing and editing of content
CORPORATE MARKETING/PARTNER MARKETING MANAGER – ClearOne 2015-2022
“A different take - Rebuilding marketing with a new view
● Led staff with strategic direction, content development, and messaging needs of customer personas and niche audiences
● Planned and executed product launches within budgets to bolster competitive positioning, sales enablement, & training content
● Increased collaboration and partnerships between sales and product line managers for consistent go-to-market strategies
● Supported international sales, boosting CRM lead-gen and buyer personas by 30-40% through SEO & event management
● Produced in-house advertising, partner marketing, and sales campaigns at savings of approx $10k per quarter
● Established new marketing program with SEO for blog and social communications strategy, tripling shareable assets
● Managed joint marketing plans and partnerships with corporate branding to create strong alliances & competitive advantages
● Led web maintenance and content development, cross-training team with CMS, analytics, and supporting IT development MARKETING COMMUNICATIONS MANAGER – Glass Apps 2014-2015
“The fast and furious…” - Bringing consistency to branding and marketing in startup environment
● Initiated complete website UX/UI review and style guide creation for next-generation design and development
● Sourced content for sales enablement materials through collaboration; focusing messaging on consistent end-user benefits
● Automated templates and sales funnel processes, increasing efficiency of backend administration
● Maintained all branding, materials updates, internal repository, and communication for channel managers
● Researched and secured sharing platforms for sales support, digital communications, and client multimedia needs CORPORATE MARKETING/ PARTNER MARKETING MANAGER – ClearOne 2011-2014
“Bringing it together…” - Bridging marketing & IT, content marketing planning and production
● Streamlined new communications strategy and relations with Product Line Managers at nearly $100k annual savings
● Provided new strategic leadership for team o f 5-6 specialists, shrinking marketing production turnaround times by over 25%
● Improved efficiency of event-planning processes with 30% fewer resources
● Directed branding and creative, mentoring specialists in stronger messaging for partner marketing and global sales enablement
● Collaborated with sales and product management to create strongest possible client messaging, partnerships, and fulfillment
● Oversaw all marketing communications materials, integrating new acquisitions and multiple inter-departmental projects
● Finalized complete web update and CMS cross-training for entire marketing department MARKETING COMMUNICATIONS WRITER/EDITOR
● Created new, consistent B2B communications and brand management for collateral, web, and events
● Expanded marketing role with web development, multimedia needs reducing outsourced expenditures
● Standardized print and electronic product communication styles for product launches
● Redefined messaging format for electronic “drip” campaigns, spearheading lead generation
● Maintained new level of consistency for pre-and post-event communications for lead nurturing MARKETING COMMUNICATIONS MANAGER – The MGIS Companies 2004-2010
“Bridging the Gap…” - Spanning marketing & IT, providing full in-house marketing strategy and production
● Streamlined Marketing and IT relationship by creating and functioning within new liaison position
● Slashed advertising/marketing design costs 50%-60% with in-house content development, web design, advertising, and production
● Initiated new level of marketing automation and customized B2B turnkey support with broker resellers
● Oversaw creative management, development/maintenance of corporate Internet and Intranet
● Set new standard of sales enablement and content creation for sales reps and resellers with newly efficient turnaround times
● Bolstered internal capabilities to create original concepts and create across various media and vehicles MARKETING/ SYSTEMS DEVELOPER – SunGard Online Investment Systems 2000-2004
“Soup-to-nuts…” - Marketing management and UI design/development on tight deadlines
● Retained MarCom’s efficiency through cutbacks, replacing 1.5 marketing FTEs to build content, support online and offline marketing programs
● Created new level of multidisciplinary marketing expertise- marketing and UI design, creating alliances between the two departments
● Redefined corporate advertising options for new parent company as internal agency, saving thousands annually
● Spearheaded new cost-saving multimedia client initiatives as value-added customer service
● Oversaw consistency of transitioning corporate brand management through digital marketing -Internet, Intranet and software GUI
● Balanced production process of all direct marketing/ sales collateral while adhering to UI design deadlines CO-FOUNDER/MANAGING CONSULTANT – Creative Difference, LLC. 1999-2001
“One-stop shop…” One-source marketing consulting/production for multiple clients with specialized needs
● Designed unique SEO/SEM sales tools to quantify and explain online opportunities for client communications
● Provided consultative account management from branding to strategic marketing, advertising, web design, and sales enablement
● Nurtured client relationships with high-touch account management, increasing return and referral sales cycles
● Designed online projects to include and client “self-maintenance” and/or customer training needs as goodwill SKILLS
● Partner/Project Management
● Print & Online Creative Direction
● Strategic Marketing/Metrics
● CRM /Lead Generation
● Agency/Account Management
● Corporate Branding/Messaging
● Advertising Design/Copywriting
● Graphic Design/Video/Multimedia
● Corporate PR/Content Creation
● Event Management
● Competitive Intelligence
● Direct Mktg/Email Automation
● Organic SEO, Social Media, SEM
● Website Design/Maintenance
● Marketing Budget Management
● UI Design/HTML/CSS/JavaScript
EDUCATION
MBA - Master of Business Administration (Marketing) – University of Utah BFA - Bachelor of Fine Arts (Advertising Design) – Utah State University
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