Director of Marketing

KATE (FULLER) LEEPER

******.********@*****.*** 847-***-**** 5250 Miller Avenue, Dallas, TX 75206 SUMMARY OF QUALIFICATIONS

Strategic Marketing and Advertising professional with over 13 years of consumer and B2B marketing, content production and client relationship experience. Passionate leader with strong project management, problem-solving and communication skills. Category experience includes: Retail, Wholesale, CPG, Restaurant/Hospitality, Travel/Leisure, Finance/Banking, Automotive PROFESSIONAL EXPERIENCE

FreeRange Concepts – Dallas, TX

Director of Marketing 01/2023 – 04/2024

• Managed strategic planning, omni-channel campaigns, content production, budgets and on-site events for 10 restaurant locations (The Rustic, MUTTS Canine Cantina, Bowl & Barrel, The General Public, Joe Leo Tex Mex)

• Collaborated with Operations and F&B teams to establish strategic promotions to drive incremental traffic while supporting the marketing calendar and goals

• Managed team of three Marketing Managers, in-house creative team and agency partners to produce Digital and Social Media campaigns to increase customer engagement and establish influencer partnerships

• Re-built Joe Leo website to provide more engaging content, incorporate SEO best practices, align with brand standards and drive private event sales

• Oversaw opening of MUTTS Austin and later the sale of MUTTS franchise locations to increase company revenue

• Launched MUTTS email program with current member and win-back strategies

• Analyzed impact of marketing initiatives for investors and provided strategic recommendations for future campaigns Dallas Market Center – Dallas, TX

Vice President, Buyer Marketing 03/2020 – 12/2023

• Defined strategic vision for Buyer audience marketing across all 12 industries including Apparel, Gift, Home, Lighting and Design

• Developed and executed comprehensive marketing plans and programs, supporting over 20 market events annually, to deliver on sales and revenue objectives

• Collaborated with cross-functional partners in Leasing, Retail Development and Media Sales to ensure strategic integration

• Directed internal resources including Marketing, Creative, PR, Events and Visual Display teams to deliver a cohesive messaging strategy and at-market experience while meeting media and production deadlines

• Managed all email and website strategy and content creation to drive increased market attendance

• Developed and managed all on-site collateral: promotional signage, handouts, directories and digital displays

• Measured impact of marketing initiatives and developed strategies to address key learnings The Richards Group – Dallas, TX

Team Lead, Brand Management, The Home Depot 11/2016 – 02/2020

• Oversaw agency team through strategic, creative and production efforts driving an interconnected customer experience for a client with a $238 billion business

• Managed team of Brand Managers over production of integrated marketing campaigns covering ten departments to produce 18 unique television spots, 150 radio spots, and 200 digital ads annually

• Part of core team responsible for launching new brand strategy and creative campaign in December 2019, establishing the brand’s fourth tagline in 40 years

• Drove cross-channel collaboration across client agency partners including Media, Digital, Photography, Signage, Hispanic Marketing and ESPN College GameDay

• Oversaw various research and testing projects, presenting data and learnings for continuous improvement

• Prepared Agency POV documents for key client stakeholders to influence client strategy and optimize workflow Brand Management, The Home Depot 02/2014 – 10/2016

• Supervised strategy and execution of national Broadcast, Magazine and Digital campaigns for the largest non- grocery retailer in the U.S.

• Owned cross-channel departments and annual events, ranging from Lumber and Tools to Bath and Décor

• Managed overlapping timelines with strict budgets, consistently meeting client standards in a cost-effective manner

• Drove competitive and category analysis to preempt competitive threats Brand Management, New Business 02/2012 – 01/2014

• Managed agency reviews and client acquisition over $10M, resulting in a win rate exceeding the industry average

• Engaged in over 30 pitches leading to eight new accounts, adding substantial contributions to total agency billings

• Researched and presented in-depth category analyses to build agency understanding and impact strategy

• Produced all RFPs/RFIs and pitch meeting agendas, presentations and meeting materials to support successful discussions EDUCATION

Southern Methodist University Bachelor of Arts – Advertising, Strategic Brand Management Class of 2011

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