Creative Director, Brand Design

Thad Jackson

Education

Skills

Experience

Chief Brand Officer & Head of Marketing

Ryvid Inc. 2022 - Present

Spearheaded the development and launch of world-class brand identity, establishing Ryvid as a leader in the EV light mobility space.

Constructed and directed high-performing in-house Marketing and Brand Design teams, established swimlanes, and fostered a culture of collaboration and creativity. Achieved significant results within a compressed timeline, demonstrating efficiency and resourcefulness in utilizing limited resources. Founder / Creative Director

Slabtown Creative 2017 - Present

A Studio With Guts.

We are your co-conspirators on the path to creating work with a soul and a life of its own. We love taking risks, then handing out the rewards. We take the core of who you are and spin it into something magical and tangible that you can show off to the world. We are thinkers, doers, creators of the highest order – just like you. Let’s get to work. Clients include: ICON Aircraft • Columbia Sportswear • Indian Motorcycle • Veev • Skyryse • Nike • adidas • The North Face • OROS • stealth startups Creative Director, Brand Experience

ICON Aircraft 2016 -2017

Lead ICON’s transformation from startup to aspirational lifestyle brand, while ensuring a cohesive brand experience across all consumer touchpoints. Established effective processes that streamlined workflow, elevated the quality of creative deliverables, and improved communication between cross-functional teams and stakeholders.

Designer, Global Brand Design

Nike Inc. 2014 - 2016

Partnered with various categories, geos and external agencies to successfully conceptualize and implement memorable seasonal campaigns and elevated consumer experiences.

Creative Lead on: Nike Free RN Distance Brand Story • Nike Pro Foundational Strat- egy • Nike Metcon 1 Launch • Nike Epic Training Brand Identity • Nike+ Run Club App photo-sharing Emoji Library and artist packs

Creative Director

Triumph Motorcycles Limited 2013 - 2014

Art Director Senior Designer Designer

Icon Motosports 2005 - 2013

As an experienced branding and creative leader, I have built and elevated brands that resonate deeply with their audiences. Currently, I serve as Chief Brand Officer at Ryvid, where I led the creation and launch of a world-class brand identity from the ground up, differentiating and positioning Ryvid as a market leader in the EV mobility space on an accelerated timeline. Before joining Ryvid, I held senior creative roles at industry-leading companies, including ICON Aircraft, Triumph Motorcycles, Nike and Icon Motosports. These experiences honed my ability to drive brand strategy, create compelling visual narratives, and lead cross-functional teams to success.

In 2017, I founded Slabtown Creative, a Portland-based design studio specializing in brand experience and storytelling for purpose-driven brands. Slabtown such as Nike, adidas, The North Face, Columbia, ICON Aircraft, Indian and Skyryse. Slabtown Creative consistently delivers impactful creative that aligns with each client’s unique mission and vision. Bachelor of Science, Graphic Design

Portland State University 2003

A creative portfolio and

professional references are

available upon request.

Creative Direction

Brand Strategy

Team Leadership

Mentoring

Cross-Functional Collaboration

Stakeholder Management

Concept Development

Art Direction

Graphic Design

Product Naming

Startups

*******@*****.***

linkedin.com/in/thad-jackson-27b80450/

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