Social Media A B

L A B R I A B U R G E S S

*************@*****.*** 98 Hillary Drive, Rochester, New York 14624 585-***-**** Skills Strategic leadership, innovative communication, public speaking, multi-media presentation, marketing/advertising, press/media writing, editorial, storytelling, transformative visionary, creative content, brand advancement, visual/communication development, problem solving, relationship management, campaign management, event/program/project curation, event management, donor engagement, coaching, mentorship, advocacy, counseling, teaching, business writing, organizational, critical thinking, social media, photography/videography editing, Canva design and Microsoft Office skills.

Education Bachelor of Art in Public Communication and Speech, August 2016 State University of New York College at Buffalo Buffalo, New York Work President & CEO, December 2023 – Present

Burgess & Company - Labria Burgess & Company, LLC Rochester, New York

• Executively lead and collaborate with teams to produce in press/media, marketing/advertising, photography, videography, articles, commercials and inspirational production projects.

• Lead in design/creation of brand advancement, marketing/advertising proposals, production direction/editing, live show productions, written/visual/audio content for blogs, etc., news, announcements, live sessions and educational teachings for growth.

• Design and refine web development per services offered via Burgess & Company, a production company and LB&C, a media channel and produce center.

• Conduct discovery meetings such as a “Collective” to ensure customer success.

• Create services and prospective opportunities/readiness programs within phases to prepare future leaders: high school students and undergraduate/graduate students in media production leadership.

• Provide coaching, vision pitching and strategic planning through visual consultations and services to advance vision for visionaries.

Senior Relationship Manager, November 2021 – February 2024 United Way of Greater Rochester and the Finger Lakes Rochester, New York

• Developed and implemented fundraising strategies for assigned portfolios.

• Developed meaningful relationships throughout the community, actively informing and implementing campaign strategies, developing new initiatives to ignite workplace campaigns.

• Collaborated in the strategic planning process for annual campaigns and long-range planning initiatives for resource development, the leadership giving society and leadership programs.

• Managed Employee Campaign Coordinators to create and implement ways to establish a United Way presence in the workplace on a year-round basis and provided initiatives to include leadership development cultivation, special events, and/or volunteer activities.

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• Made effective presentations at workplace campaigns to inspire employee participation in campaigns.

• Created briefings, speaking points and strategic outlines for United Way President & CEO, Executive Leadership and myself prior to public/press initiatives and successful campaign kickoffs.

• Responsible for data collection, analysis, reporting and integrity for assigned portfolios for large companies with concentration on employee count and total funding raised within workplace campaigns.

• Developed and led in training for workplace campaign volunteers.

• Collaborated with teams to implement innovative engagement per cross-county donors and workplace campaigns.

African American Leadership Society Coordinator, April 2020 – October 2023 United Way of Greater Rochester and the Finger Lakes Rochester, New York

• Led project development and worked with Marketing team on structure/design of marketing/advertisement plans per event advancement with the African American Leadership Society (AALS) Co-Coordinator.

• Identified, qualified, cultivated, solicited and stewarded leadership giving from existing donors, new donors and prospective donors.

• Led AALS sessions/meetings to ensure coordination of cultivation, solicitation, and progression per the year’s goal is implemented.

• Created all briefing/speaking points, run of show outlines and email distributive content for AALS events, invitations, awards, newsletters, donor letters, marketing materials and strategic goal calendars.

• Created donor engagement plans/connection strategies, conducted research, and shared best practices, trends and data to attract, retain, grow membership and increase giving.

• Acknowledged donors of the assigned leadership giving network to effectively build relationships and increase participation efficiency.

• Evaluated the effectiveness of strategies, initiatives, annual events and results for leadership giving.

• Progressively established positive relationships with existing donors, new donors and prospective donors, providing accurate and quality customer service and information to aid their experience.

Consultant Teacher, April 2019 – January 2020

Rochester City School District Rochester, New York

• Performed the instructional and classroom management process with students for their academic-progressive development.

• Advanced the lesson plans and curriculum to ensure lesson goals and activities were completed for the furtherance of student education. Community Engagement Specialist, May 2018 – October 2018 Memorial Art Gallery - University of Rochester Rochester, New York

• Managed Celebration Series committee’s and work with the Marketing & Engagement Director and Engagement Manager to fulfill all program development: marketing/advertising/entertainment needs, diagram development, audio/visual needs and creation of forms, applications and letters for Teaching Artists, performers and volunteers.

• Managed all entertainment performers and funds for the MAG’s fundraising goals.

• Supervised and coordinated with the Outreach Specialist/MAGConnect Docent for all MAGConnect tours, U of R shuttle schedule/reservations, membership requests, admission fees, surveys and visitors.

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• Created fiscal year budgets for the MAGConnect community outreach programs.

• Coordinated and assisted the Mary W. and Donald R. Clark Director, Assistant Curator of Academic Programs and Curatorial Department with recruiting U of R Choir Professor for Dara Birnbaum’s Exhibition sound installation featured in the Reflections on Place Series with Javier Tellez and Isaac Julien.

• Created lecture/talk outlines and design, briefing/speaking points, run of shows, strategic introductions for artists/curators and worked with the Event’s Office Manager for setup/audio/visual equipment needs, accommodating presenters/speakers at the Josephine Tota Exhibition talk, Nancy Jurs Exhibition talk and the Claude Monet Waterloo Bridge: Vision and Process Exhibition lecture.

• Developed pre-production outline for the MAGConnect promotional video and worked with AdHouse Productions, the Outreach Specialist/MAGConnect Docent and the Marketing & Engagement Department to finalize prospective video details.

• Assisted Marketing & Engagement department, graphic designer and Celebration Series committee members with development, design and distribution of marketing materials.

• Assisted with program development for the AIDS Posters Exhibition and worked with the Assistant Curator of Academic Programs and senior leaders to recruit community members for focus groups and prospective community programs/projects.

Communications Bureau Intern, May 2016 – August 2016 City of Rochester Communications Bureau Rochester, New York

• Wrote mayoral recognitions including proclamations, letters and certificates for the Mayor. Research and write talking points for the Mayor, other City officials and Law Enforcement leaders.

• Wrote, edited and curated media advisories, press releases and deletion releases for upcoming events.

• Created and assisted with program development for events: the viral Susan B. Anthony thank you from the Mayor, the Rochester Razor Sharks third PBL Championship celebration, 2016 Windstream Party in the Park concert series, Jordan Health Front Porch Festival, Walk Against Domestic Violence event and Deaf Awareness week.

Service Communication Advisor, January 2020 – December 2021 Leadership U.S. Church of God by Faith, Inc. National 2nd Century Board Rochester, New York

• Liaise with press, promoting a positive image through various forms of marketing/advertisement strategies for the organization to the public per the Northwestern District.

• Resolved and mediated communications difficulties and crises.

• Developed internal and external communications strategies.

• Educated and advised members and leaders in communication skills. Media Lead, April 2019 - September 2021

Ark of the Covenant Church of God by Faith Media Ministry Rochester, New York

• Introduced media concepts and live streaming to Pastoral leadership, all leadership teams and members of the church.

• Developed live streaming standard operating procedures and protocols prior to/during the pandemic, ensuring safe/effective practices for media production. L. Burgess 4

• Managed all social media platforms, ensuring brand advancement/alignment, awareness of church efforts per ministry assignments for community transformation.

• Trained and recruited incoming media team members to effectively learn functions of software and produce engaging visual/audio, video and photography content weekly.

• Produced commercials prior to church conference, worship services and outreach community events.

Youth Mentorship Teacher, January 2019 – November 2019 Ark of the Covenant Youth Department Rochester, New York

• Developed curriculum with youth mentor teachers for young ladies in the mentorship program for age ranges 10-19 years old.

• Taught series/lessons planned specific to counsel, empower, influence and build the confidence and character of the young blossoming leaders. Student Ambassador, April 2014 – May 2016

SUNY Buffalo State Undergraduate Office of Admissions Buffalo, New York

• Promoted SUNY Buffalo State academic programs and campus life to prospective students and parents through tours, programs, information sessions, panels and welcome presentations.

• Assisted with coordinating a high school guidance community with sponsorship from the Undergraduate Office of Admissions for incoming student development. Government Campaign Volunteer, September 2016 – November 2016 Affairs Presidential Election Rochester, New York

• Participated in phone banking and voter registration drives to encourage prospective voters to vote for the Presidential candidate.

Campaign Volunteer, March 2016 – November 2017

Mayoral Election Rochester, New York

• Assisted Campaign Manager with hosting campaign house fundraisers to fund Mayoral candidate’s campaign and collected signatures per the campaign, walking door-to-door to distribute campaign materials.

Senator, January 2012 – January 2013

The United Students Government Buffalo, New York

• Promoted student services, developed policies, programs and projects through outreach/organization events, created awareness for policies, initiatives and social issues on and off campus.

• Assisted with the production of SUNY Buffalo State’s Annual Spring Fest concert. Assistant to Lieutenant Michael Lesniak, November 2008 – January 2009 City of Rochester Police Department Internship Rochester, New York

• Assisted in taking fingerprints and mug shots for incoming individuals.

• Recorded notes for Lieutenant Lesniak per court visit.

• Managed internal crime files and organized for police officer’s review.

• Inserted confidential crime information into internal police databases and monitored incoming crime reports/databases to pinpoint high crime areas in the City of Rochester.

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Organizations Member, Leadership Rochester

Member, African American Leadership Society (AALS) Member, African American Leadership Development Program (AALDP) Member, Women United

Member, Emerging Leaders Society

Member, Women Restored

Member, Faith Tabernacle of Prayer

Member, Lambda Pi Eta Communications Honor Society

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