Digital Marketing Specialist

ANTHONY MICHAEL GARCIA

Sycamore, IL & SLC, UT 801-***-**** *******@*****.***

PROFESSIONAL SUMMARY

Experienced Digital Marketing Specialist skilled at customer support, marketing support, Google Ads, and Google Analytics. Can take on any task. Adapts quickly to new needs, policies, and platforms.

SKILLS

Digital Marketing Management

Google AdWords (PPC)

Social Media Marketing

Search Engine Optimization (SEO)

Adobe Creative Suite

Digital Advertising

Web Analytics

Google Analytics

Creative Problem-Solving

EXPERIENCE

AMG Creations

Photography Remote

HDR landscape photos.

SEO Analyst and PPC Specialist

Online Image Murray, Utah

October 2023 – Present Day

August 2023 - October 2023

Conceptualized over 350 Landing Pages with SEO understanding.

Guided search marketing strategies based on GA4 analytics.

Designed and created 66% of the Google Ads campaigns. Obtained leads and conversions for various programs using tracking methods.

Digital Marketing Specialist

University of Utah Health Salt Lake City, Utah

March 2020 - August 2023

Generated pay-per-click ads in Google AdWords and Meta Ads.

Examined and leveraged 100% data from reports and real-time analytics to improve campaigns.

Prepared and executed 3 national digital marketing campaigns with multi-channel approaches.

Reinforced digital marketing strategies for 10 different service lines within the hospital system.

Marketing Support Manager

Infinite Digital Salt Lake City, Utah

April 2018 - August 2019

Directed digital approaches with 3 social media platforms, 6 newsletters and 9 organically grown marketing channels.

Analyzed and evaluated trends to devise recommendations for future strategies to keep click through rates above 3%.

Assessed new goals, changing priorities and competing demands to meet deadlines and client expectations.

Client Success Manager

Friendemic Salt Lake City, Utah

May 2017 - February 2018

Coordinated smooth onboarding for new clients by developing and executing professional, engagement-focused digital marketing plans.

Managed 10 % of clients that were in the auto dealership industry, 30 % in home remodeling, and 70% were content creators ranging from authors to musicians.

Retail Sales and Bar Supervisor

Epic Brewing Company Salt Lake City, Utah

August 2015 - April 2017

Attained customer satisfaction with guests' needs.

Improved bar revitalization, implementing menu, service, and atmosphere changes.

Ordered strict quality control and customer service standards, supervising bar activities to identify and correct deficiencies.

Spearheaded efforts to bring in, acquire, and retain new customers.

Wildland Firefighter / Ecological Technician

Pizzo & Associates, Ltd Leland, Illinois

July 2013 - December 2014

Verified wildland/prescribed firefighter across the Midwest.

Completed wild Land Firefighter certification (S-190) and General Standards Herbicide operator license (IL, WI, IA, IN, MI)

EDUCATION

Bachelor of Arts - BA - Environmental Studies

Westminster University, Salt Lake City, Utah

May 2012

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