Digital Marketing Manager
Resume:
MIKIN SONI
DIGITAL MARKETING PROFESSIONAL
CONTACT
*******@*****.***
Kadi, Gujarat, India
linkedin.com/in/mikin-soni
EDUCATION
MASTER OF COMPUTER
APPLICATION (MCA).
Gujarat University, Ahmedabad,
India
MASTER OF BUSINESS
ADMINISTRATION (MBA-IT).
2007- 2009
Sikkim Manipal University, Sikkim,
India
BACHELORS OF SCIENCE
2001-2004
Gujarat University, Ahmedabad,
India
12th HIGH SCHOOL
April - 2001
GSEB Board, Gandhinagar
10th HIGH SCHOOL
March - 1999
GSEB Board, Gandhinagar
SUMMARY
Confident, Resourceful Digital Marketing & Lead Generation Professional with 13+ years hands of an experience into Digital Marketing activities including with SEO, Paid Marketing, Social Media, Email Marketing and etc. Passionate about helping companies to scale; worked with the product
(B2C & B2B) and service Companies at all stages of the business lifecycle. I’ve successfully turned early-stage startups into profitable ventures, with revenue in millions. My mantra is to add value to the customers, organization and the community – that shall in-turn add value to myself personally and professionally.
WORK EXPERIENCE
D&V Business Consulting
Ahmedabad, India
Business Consulting, Management Consulting, Strategic Consulting, Operational Excellence, Lean & Six Sigma Consulting Digital Marketing Manager Dec 2023 – Till Date
Led a 3-member digital marketing team, including story writers, Video Editor, and Jr. SEO, optimizing SEO, SEM, PPC, and social media efforts.
Coordinated directly with CEO and Experienced Consulting teams to align marketing initiatives with business goals.
Strategy Development: Develop comprehensive digital marketing strategies aligned with overall marketing objectives, considering target audience, market trends, and company goals.
Managed a monthly marketing budget of 70,000+ for branding, marketing, and promotions.
Generated 180+ MQLs monthly (Paid + Organic) and handled approximately 1500+ monthly traffics.
Content Creation and Management: Oversee the creation and distribution of engaging and relevant content across digital channels, ensuring consistency in messaging and brand voice.
Email Marketing: Plan and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis to maximize open rates, click-through rates, and conversions.
Analytics and Reporting: Utilize web analytics tools such as Google Analytics to track key performance indicators (KPIs), analyze campaign effectiveness, and generate insightful reports for management review.
Develop a good SEO strategy that grows organic search traffic and conversions
WhatsApp Marketing: Plan and execute WhatsApp Campaign 13+ yrs.
My Professional
Journey
FTx Infotech (Fastrax Infotech Pvt. Ltd.)
Ahmedabad, India
IT Software, POS Software System, Age and Identity Verification Software, customer loyalty and rewards solutions, Digital Signage Solutions Digital Marketing Manager APR 2023 – Nov 2023
Handling 6 Digital Marketing Projects
Led Team Handling: 4 SEO Person, 2 Content Writer, and 1 Graphics Designer team
Oversaw $2,000 monthly budget for ads, branding, and lead generation across Google Ads, and LinkedIn Ads in the USA
Generated 70+ MQLs monthly (Paid + Organic) (All 6 Digital Marketing Projects)
Develop a good SEO strategy that grows organic search traffic and conversions
Collaborate with the development & graphics designer person to implement SEO-friendly technical changes.
Collaborate with the Content Strategy to develop and optimize content for search. Optimize blog and web pages by analyzing user journey to increase conversions
Perform audits, research, and competitive analysis as necessary. METTCOVER India Pvt. Ltd. (Mettcover Global)
Ahmedabad, India
Manufactured Pallet Covers, Air Cargo Covers, Container Liners, Water Tank Jackets, Car Sun Heat Reflective Covers, AC Outdoor/Indoor Covers, Insulated Cooler Bags and etc.
Digital Marketing Manager JUN 2022 – FEB 2023
Plan and execute all digital B2B/B2C marketing & Ecommerce marketing activities to achieve marketing goals - brand visibility and revenue generation through marketing channels - Web, SEO, Social Media, SEM, etc.
Redesign & developed new website starting to end. Lead a team and achieve company specific goals.
Develop a holistic SEO strategy that grows organic search traffic and conversions
Collaborate with the development & graphics designer person to implement SEO-friendly technical changes.
Collaborate with the Content Strategy to develop and optimize content for search. Optimize blog and web pages by analyzing user journey to increase conversions
Leveraged data-driven insights to increase inquiries from 1/month to ~30+/month.
Gain monthly visitors from 2200+ & also improved 1000+ Organic Visitors & 800+ Paid Visitors on In-House project
(www.mettcover.com).
Perform audits, research, and competitive analysis as necessary.
Develop a cross-channel strategy for social media that translate top- level company narrative into day-to-day social content — as deftly executed across Twitter, LinkedIn, Facebook, and Instagram
Monitor social channels for important signals of community interests
.
DIGITAL MARKETING DIGITAL SPECIALIST MARKETING SPECIALIST
Create engaging, high-quality, and on-brand social content activated at the right time and on the right channel and concerns
Coordinate content calendar executions on Twitter, LinkedIn, Facebook, and Instagram, including copy writing and asset coordination.
Assist in paid social media campaigns on LinkedIn, Facebook, and Instagram.
4LIFE Innovations LLP
Ahmedabad, India
IT Software Service. Australian IT Service Provider, Gift Cards products, ecommerce Portal, Web Development, WordPress Development, Digital Marketing and etc.
Digital Marketing Specialist APR 2021 – MAY 2022
Executed online sales through various channels and also convert ecommerce orders (B2C Inquiries).
Handling 1 IT Project & 1 service project and 1 eCommerce project
Gain monthly visitors from 3000+ on the Gift Cards website & also improved 1500+ Organic Visitors & 800+ Paid Visitors and etc.
Responsible for overall digital marketing works including SEO/SEM
Making content strategy for blogs and landing pages.
Perform audits, research, and competitive analysis as necessary.
Work directly with Project Head & CEO sir and Reporting to him. USE SEMRush paid tool. Experience with Google Analytics, Google My Business, Bing Webmaster Tool etc.
Disrupt Consulting Pvt. Ltd. (My Global Citizenship™) Ahmedabad, India
Immigration by Investment, EB-5 VISA, DUAL Global Citizenship, Residency by Investment, PR VISA process of 22+ countries like USA, Portugal, Canada, UK, Malta, Singapore, Montenegro and etc. Digital Marketing Manager FEB 2020 – FEB 2021
Executed online sales through various channels to get immigration by investment inquiries. Successfully steered startup from 0 to profitability while eliminating all external debts.
Leveraged data-driven insights to increase inquiries from 1/month to
~20/month. Our inquiry is starting a minimum $100000 investment.
Optimized 20+ pages, which improved monthly visitors from 1500 to 1800 & also improved 250+ Organic Visitors & 800+ Paid Visitors on In-House project (www.myglobalcitizenship.com).
Paid Marketing Handling through Google Ads & Social Media Advertising
Cultivated ranked keywords from 10+ Keywords on 1st page and 50+ Keywords in top 50. Responsible for overall digital marketing works including SEO/SEM/Social Media activities.
Experience with Google Analytics, Bing Webmaster Tool etc.
Use paid tools like Flikover, SEMRush, Moz, Ahrefs and more.
Experience with Google Analytics, Bing Webmaster Tool etc. DIGITAL MARKETING SPECIALIST
OM INFOSOLUTIONS
Ahmedabad, India
IT Service Provider, ecommerce Portal, eLiquids, Vape Juice, Nicotine Flavors eLiquids, JUUL Device, NASTY brands eLiquids & Vape juice, and etc.
SEO Manager APR 2018 – Jan 2020
Successfully steered startup from 0 to profitability while eliminating all external debts. Leveraged data-driven insights to increase orders from 6/month to ~20/month.
Optimized site and wrote copy for 100+ pages, which improved monthly visitors from 400 to 6000.
Cultivated ranked keywords from 50 to ~8400; ~7000 keywords in top 10 & ~5000 in #1.
Paid Marketing Handling through Google Ads & Social Media Advertising
Make Strategy & Work Planning according to Updating in Google Algorithms.
Responsible for overall digital marketing works including SEO/SEM/Social Media activities. Responsible for evaluating in-House website as well as client websites and developing a plan filled with action items.
Handling 3 website including In-house and Australian clients
Managed content strategy for blogs & landing pages working closely with SEO and SMO.
Implement Structured Data (Schema Markup Code) in all my projects.
Work directly with Sales Head & CEO sir and Reporting to him.
USE paid tools like SEMRush, Moz, Ahrefs and more
Handled a SEO Team of 3 Members
Hi-Tech iSolutions LLP
Ahmedabad, India
Integrated Engineering Consulting and Business Process Solutions, BPO, Data Analysis, CAD, BIM, AutoCAD Drafting, Designing, MEP Services Provider Worldwide
SR. SEO EXECUTIVE AUG 2017 – March 2018
Developed effective strategy & work planning according to updating in Google Algorithms.
Leveraged data-driven insights to increase inquiries from 1/month to
~7/month.
Work experience on penalized website and achieve 15+ keywords on 1st page.
Increased conversion ratio to 2% in my assigning projects. Synotive Technology Pvt. Ltd.
Ahmedabad, India
Software Development services, Website Design, Website Development, Digital Marketing, Company, Services, Solutions and etc. SR. SEO Executive JAN 2015 – AUG 2017
DIGITAL MARKETING SPECIALIST
Successfully steered startup from 0 to profitability in client’s projects. Achieved double-digit quarterly growth by optimizing Website.
Leveraged data-driven insights to increase inquiries from 1/month to
~15/month in client’s projects.
Optimized website and improved monthly visitors from 100 to 6000 in client’s projects. Make one time SEO analysis for client’s and increase projects for our company.
Paid Marketing Handling through Google Ads & Social Media Advertising. Create & Maintain all Paid Campaign
Develop SEO & marketing strategies for local & nation-wide campaigns
Handled a 1 Members SEO team
Developed SEO strategies, implement and monitor campaigns.
Prepare analytics, search console and ranking reports and present to clients and management.
Experience to make Disavow File and implemented into Search Console tool.
Worked with IT group to monitor web services and make them more efficient.
Unibiz Informatics
Ahmedabad, India
IT Services, Taking Freelancing Projects, Software Development services, Design, Website Development, Digital Marketing, and etc. SEO TEAM LEADER DEC 2013 – MAR 2014
Execute SEO efforts on 4+ client’s websites.
20+ Inquiries amongst 1000+ users in 4 months.
Develops custom metrics to measure website performance.
Develops custom metrics to measure website performance.
Regularly report to clients regarding SEO and analyze website data.
Train & manage 3 employees under me to implement ongoing optimizations for SEO and Digital Marketing.
Develop SEO & marketing strategies for local & nation-wide campaigns Weblineindia Pvt. Ltd.
Ahmedabad, India
IT Services, Software Development Services, Mobile App Development, Website Design, Website Development, Digital Marketing, eCommerce, and etc.
SR. SEO Developer APR 2012 – AUG 2013
Built SEO strategy and tactics for Weblineindia.com to rank for key industry terms like “Software development company, Hire PHP developer, Android application development, iPhone application development etc.” to name a few.
Worked with marketing team partners to rebuild Google Analytics and Search Console tool to ensure comprehensive cross-domain tracking, measurement, and reporting.
Created the content hub, Weblineindia.com to ensure visibility in E
DIGITAL MARKETING SPECIALIST
authority in IT service
industry news, covering content from software, mobile application, and more services industry.
Train & manage 1 employees under me to implement ongoing optimizations for SEO and Digital Marketing.
Paid Marketing Handling through Google Ads & Social Media Advertising. Create & Maintain all Paid Campaign
Reduced paid media’s cost/lead acquisition by 5%.
Handled a 1 SEO Team Member
Dev INFOSOFT (EMALL INDIAS)
Ahmedabad, India
ECommerce Website, Software Development, WordPress Development, ASP.NET Services, and etc.
SEO PROJECT MANAGER JULY 2011 – APR 2012
Technical SEO Audit
Make strategy and planning for ecommerce website.
Develop SEO & digital marketing strategies for local services.
Develop Ecommerce Campaign and generate leads from this campaign approximate 5% ratio.
Handled a 1 SEO Team Member
Off Page Optimization Techniques
Social Bookmarking Submission
Directory Submission
Forum Posting Submission and Blog Commenting
Elsner Technologies Pvt. Ltd.
Ahmedabad, India
Digital Marketing, SEO, Paid Advertising, Lead Generation, Social Media Marketing, Off Page Submission activities and etc. Jr. SEO EXECUTIVE OCT 2009 – JUNE 2011
Off Page Optimization Techniques
Social Bookmarking Submission
Directory Submission
Forum Posting Submission and Blog Commenting
DIGITAL PROFICIENCIES
SEO & Digital Marketing, Lead Generation, Google Ads Paid Marketing, SEO Audit, Google Analytics & GA-4 Properties, Social Media Paid Marketing, PPC & WordPress, Social Media Marketing, Competitor Analysis, On Site Optimization, XML Sitemap, Off Page Optimization, Search Console Tools, Competitor Analysis, Make Fortnightly Report & Monthly Traffic Details Report and etc.
DIGITAL MARKETING SPECIALIST
SKILLS
Attentive listening and effective oral communication skills
Ability to quickly create and apply ideas and solutions
Good Leadership Skills
Critical Thinker
Great at Problem Solving
Program or Course
Coverage
Institute
eMarketing Institute SEO
Certification
SEO Questions and
Answers
eMarketing
Institute
eMarketing Institute SEM
Certification
SEM Questions and
Answers
eMarketing
Institute
Google Analytics Certifications
Google Analytics Questions
and Answers
Analytics
Google Ads Certifications Google Ads Certifications Questions and Answers
AdWords
SEMRUSH On-Page and
Technical SEO Test
On-Page and Technical SEO
Questions
SEMRUSH
Program or Course
Coverage
Institute
HubSpot - Digital Marketing
Certified
Digital Marketing HubSpot
HubSpot - SEO Certification SEO HubSpot
SEMRUSH SEO Fundamental
Exam
SEO Fundamental
Questions
SEMRUSH
SEMRUSH SEO Technical Exam SEO Technical Questions SEMRUSH SEMRUSH for Digital Agencies
Certification
Digital Agencies
Certification Questions
SEMRUSH
HOBBIES
CERTIFICATES
CERTIFICATES
DIGITAL MARKETING SPECIALIST
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