Branding, Print Design, Web Design, Digital Marketing, SEO, Leadership
Resume:
****@**************.*** 385-***-****
LinkedIn Eagle Mountain, Utah
I understand the dental industry very well. Eighteen years ago I was the first employee hired at Intelligent Dental Marketing, funded by a forward thinking dentist with a practice in the same building as our office. We had unlimited access to his dental practice, so I was able to learn how the practice functioned and discover their pain points when it came to making purchasing decisions. With this knowledge I confidently spoke at dental seminars, teaching them why and how they needed to market their dental practice. After the seminar, practices would hire us to be their marketing team.
Then, in 2016 I worked at Henry Schein where I was in charge of marketing Dentrix practice management software to dentists everywhere. Here I learned how so many dental teams fear the technology on which they rely. I also heard teams express their gratitude for the solutions, like Weave, that make their job easier. With all this experience, I believe I would be a valuable AE for Weave. I’d love to discuss this opportunity and look forward to getting started.
Professional Experience
Andy Barlow Creative, Eagle Mountain, UT
Owner Designer Marketer
2018 – Present
Craft and execute a comprehensive branding strategy through a blend of web and print design, digital marketing, and SEO to achieve client objectives. Develop customized marketing plans tailored to client needs. Oversee and create product packaging, direct mail campaigns, digital ads, presentations, and event materials to strengthen brand presence. Implement effective SEO tactics that boost search rankings and drive web traffic. Train client teams to promote culture of unity and achieve continuous improvement.
• Increased new patient appointments by 28% in six months for a dental client, through targeted direct mail with A/B testing.
• Improved patient retention from 18% to 33% by implementing a patient loyalty program for a multi-location dental practice.
• Leveraged creative problem-solving and brainstorming to deliver innovative marketing solutions across multiple industries. TheraPharma Consulting, Lehi, UT
Director of Creative Marketing
2022 – 2024
Managed marketing strategies and creative direction for a niche consulting firm, enhancing brand visibility across nuclear technology and political consulting sectors. Developed comprehensive branding elements, including logo designs, websites, collateral, and proposals, to establish a professional corporate identity. Orchestrated multi-channel marketing campaigns, leveraging strategic partnerships with University MBA programs for business feasibility studies and expanding market reach.
• Conceptualized and executed a branding campaign that positioned startup, facilitating engagement with top-tier contacts.
• Led creation of a compelling website/marketing materials, contributing to firm's legitimacy/access to high-value projects.
• Fostered collaborative relationships with academic institutions, reinforcing the firm's consulting capabilities. Andy Barlow
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Henry Schein (Dentrix), American Fork, UT
Art Director, Creative Marketing
2016 – 2018
Directed an in-house creative agency for a leading dental SaaS company, managing a dynamic team of designers and videographers, while engaging with external contractors to elevate creative production. Spearheaded marketing campaigns across eight divisions, instrumental in enhancing product adoption rates. Forged strong collaborative relationships with marketing managers to develop visually engaging and data-driven campaigns, ensuring brand consistency and cohesive messaging across all divisions. Upheld stringent branding guidelines, achieving a uniform brand representation that resonated with diverse audiences.
• Initiated and sustained a positive departmental atmosphere, boosting productivity of most impactful creative work in years.
• Mentored team members, fostering professional growth and encouraging a shared vision for creative excellence.
• Navigated and bridged divisional gaps, cultivating a unified approach to marketing strategies and creative development. Xerox Corporation, Salt Lake City, UT (Remote)
Senior Designer, Marketing
2009 – 2016
Designed and produced engaging B2B marketing materials, including brochures, logos, and event collateral, tailored to enhance corporate identity and support sales efforts. Played a crucial role in safeguarding and promoting the Xerox brand as a key member of the brand ambassador team. Developed impactful presentations instrumental in advancing large sales pitches and corporate initiatives. Ensured brand uniformity in global communications, reinforcing the company's market presence.
• Selected for prestigious brand ambassador team, tasked with upholding and instructing Xerox global brand usage.
• Recognized for creative expertise, collaborated with other departments to ideate concepts for critical sales presentations.
• Contributed to winning high-value sales opportunities through delivery of persuasive and visually compelling presentations. Education
Bachelor of Fine Arts in Graphic Design, University of Utah, Salt Lake City, UT Technical Proficiencies
Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) Front-end Web Development, Marketing Funnels, SEO Tools & Analytics, Presentations, Microsoft Office Suite
Activities & Involvement
BYU Football Chain-Gang
Digital Media Instructor, MTech
Guest Speaker on Entrepreneurship
Hiker, Trail Runner, Pickleball Enthusiast
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