Chief Executive Officer

Laurent Roussel

Greater Seattle Area, WA, USA /+1-206-***-**** / *******.***********@*****.*** / www.linkedin.com/in/Laurent.roussel-dg GAME-CHANGING CEO & STRATEGIC VALUE ARCHITECT

Harvard-Educated Executive Transforming Companies into Market Leaders $500M+ Value Creation Expert Professional Profile

Transformational CEO with proven expertise in rapid business turnarounds and sustainable value creation. Known for swift execution of innovative strategies that redefine industry standards. Harvard-educated leader with consistent success across global markets.

Signature Achievements & Value Creation

Market Dominance

• Transformed 4 companies into market leaders within 12 months

• Drove constantly double digits growths

• Pioneered revolutionary business models creating new industry standards

• Consistently captured 30%+ market share in competitive markets Financial Impact

• Orchestrated $500M+ in shareholder value creation across multiple ventures

• Delivered 30-50% revenue growth within first year of leadership

• Achieved industry-leading EBITDA margins exceeding 25% Strategic Innovation

• Spearheaded largest African M&A deal of 2020 (AkzoNobel acquisition)

• Launched disruptive "One-Stop-Shop" model revolutionizing marine services

• Implemented cutting-edge AI/digital transformations across industries Leadership Differentiators

• Strategic Vision: Identify high-potential opportunities others miss

• Execution Power: 100% success rate in complex business transformations

• Innovation Drive: Creator of industry-disrupting business models

• Value Creation: Expert in maximizing shareholder returns

• Global Perspective: Successful leader across US, Europe, Africa, and Asia Transformational Leadership Impact

WDA Ltd, Port Louis, Mauritius

Chief Executive Officer January 2023–Present

Revolutionizing the Marine Services Industry

Strategic Transformation in Progress:

• Executing $100M+ strategic expansion plan

• Launching groundbreaking Oil & Gas division ($20M projected profit)

• Implementing industry-first integrated services model

• Deploying AI-driven operational excellence program Market Impact:

• Redefined industry service standards

• Captured 40% of new market opportunities

• Established dominant regional presence

Archemics Ltd (ex-Henkel Mauritius Ltd - One of the Top 100 Mauritian Companies), Terre Rouge, Mauritius Managing Director September 2021– September 2022

$25M Revenue Transformation Story – Consumer & Industrial Products (Health Care & Body Care) 12-Month Transformation Metrics:

• Growth: Revenue surge from $19M to $25M

• Profitability: EBITDA transformation from -4.6% to +12.1%

• Market Position: Leapfrogged competition from #5 to #1

• Operational Excellence: 15% productivity improvement Strategic Victories:

• Created premium brand portfolio driving 35% margin improvement

• Slashed time-to-market by 66% through innovation pipeline redesign

• Established digital-first distribution network capturing 25% new market share

• Implemented lean manufacturing excellence

La Trobe Ltd (Aryze Ltd now - One of the 200 Top Mauritian Companies), Saint Pierre, Mauritius Chief Operations Officer January 2021 – August 2021 FMCG Industry Turnaround (Food Industry)

Record-Breaking 8-Month Turnaround:

• Skyrocketed revenue 50% in 8 months

• Catapulted export growth by 80%

• Transformed EBITDA from -6.5% to +8.2%

• Secured strategic financing enabling aggressive growth

• Implemented game-changing AI e-commerce platform Mauvilac Industries Ltd (One of the 100 Top Mauritian Companies), Pailles, Mauritius Chief Executive Officer May 2017 – December 2020

$46M Industrial Coatings Leader

36-Month Strategic Transformation:

• Engineered 5x enterprise value increase

• Elevated EBITDA from 12.1% to industry-leading 26.5%

• Captured dominant market share, moving from #3 to #1

• Orchestrated landmark acquisition by AkzoNobel

• Created innovative distribution model becoming industry standard Strategic Execution:

• Revolutionized product portfolio

• Established automated manufacturing excellence

• Created innovative distribution model

• Implemented award-winning ESG framework

High Impact Advisory Portefolio (2021-2024)

• Electric Aviation: Strategy for Eviation (1,600+ orders secured)

• Airline Industry: Philippines Airlines turnaround

• E-Commerce: TidyD platform launch strategy and funding

• Luxury Market: Hemisphere Sud digital transformation Board & Education

Board Leadership:

• Multiple Board Director roles across industries

• Previous: Instrumental board roles at Somalaval Ltd, MCCI Business School, Mauritius Chamber of Commerce and Industry

• Leadership: led transformational as President, Club “Action For Management "Eurêka" – General Secretary Mauritian Manufacturers Association

Elite Education:

• Harvard Business School

o Corporate Director Program (PCD), 2023

o Advanced Management Program (AMP200), 2021

• Paris Business School (ESCP-EAP) - MBA, 2001

• Rouen Business School (NEOMA) - Master of Commerce, 1989 Global Leadership Arsenal

• International Excellence: Led organizations across Europe, Middle East, Africa, Asia

• Languages: English (fluent), French (native), German(professional), Spanish(professional)

• Digital Mastery: Advanced ERP, Digital Transformation, AI Implementation

• Industry Expertise: Manufacturing, FMCG, Industrial Products, Marine Services, Energy

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