Business Development Market Research

Milinda Polisetty

Branding and Marketing Expert

Fairfax, VA +1-703-***-**** ********@***.*** LinkedIn: linkedin.com/in/milindap/ PROFESSIONAL SUMMARY

Marketing and business development Specialist with 4+ years of experience in skincare and personal care. Led influencer marketing campaigns, achieving a 35% increase in engagement across Instagram, and drove a 25% growth in organic traffic for brand websites. Experienced in data-driven strategies, market research, and content creation for global beauty brands. EDUCATION

George Mason University, Fairfax, VA Aug 2023 - May 2025 Master of Science – Health Informatics Management (Marketing Concentration) GPA - 4.0 London Beautorium, Chennai, India Jan 2022 – Jul 2022 Fellowship in Aesthetic Medicine

SIBAR Institute Of Dental Sciences, AP, India Aug 2016 - Dec 2021 Bachelor’s In Dental Surgery – Gold Medalist GPA - 4.0 SKILLS & STRENGTHS

Business Development and Marketing Skills: Business Process Analysis, Market Research, Business Intelligence, Data Visualization, Reporting, Marketing Analytics, Content Strategy, SEO/SEM, Digital Media Marketing, CMS Platforms. Technical Skills: Python, MySQL, Tableau, Google Marketing Platform, Power BI. Beauty Industry Expertise: Influencer Marketing, Content Creation, Brand Design, Product Positioning, Cosmetology Strengths: Creativity, Strategic Problem Resolution, Leadership. PROFESSIONAL EXPERIENCE

Beauty Consultant and Cosmetologist- Beauty Branding Self-Employed, Instagram: 25K+ Followers (@ DR.MILINDAXSKIN) Apr 2020 - Present

• Created original beauty content as static, video and written blogs (An article from The Indian Express – Hyperlinked)) that generated over 1 million views on 5+ Instagram Reels.

• Collaborated with 25+ Indian and 20+ International beauty brands like The Derma Co., L’Oréal Paris, and Laneige.

• Enabled skincare tips, tutorials, and product reviews, boosting brand exposure and engagement. Featured in "25 Indian Skincare Influencers That One Needs to Know About by That Marketing Lady"(Hyperlinked). Marketing Analyst- University Branding

George Mason University, Fairfax, VA Aug 2023 - Present

• Extracted and audited data from social media channels and website analytics, generating insights that led to a 40% increase in user engagement over three months.

• Synthesized complex data sets into clear, actionable visuals using Tableau; presented findings at monthly reviews that pinpointed three critical areas for immediate attention based on last year's performance metrics. Branding and Public Relations Intern- Business Development Dermatotale, India Jan 2023 - Jun 2023

• Spearheaded holistic SEO projects achieving an impressive 30% growth in organic site visits.

• Crafted targeted content improving engagement and extended session duration on university web pages by 1.5 minutes.

• Collaborated with celebrities and influencers to promote brand visibility, leveraging market research to inform tailored Ad campaigns that drove customer growth across digital platforms. PROJECTS

Google Analytics and SEO Strategy Project

• Optimized the university's online presence using data-driven insights from Google Analytics, resulting in a 25% uptick in average session duration and improved bounce rate, positively impacting key page retention.

• Crafted compelling content enhancements based on current industry trends; identified the top keywords driving new visitors which increased unique page views by 2,500 within one quarter.

• Skills: Google Marketing Platform, Content Strategy, Data Analysis, Market Research, Data Visualisation. Brand Growth Strategy Project (Hyperlinked)

• Developed data-driven strategies for Dermatotale by conducting market research and optimizing website content.

• Lead influencer collaborations, leading to better visibility, and sustained growth for six months post-launch.

• Skills: Market Research, Business Strategy, Content Creation, SEO/SEM, Influencer Marketing, Brand Development.

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