Senior Communications Strategist/Digital Marketing Specialist

Professional Summary

Now is the time for your client to hire a highly-skilled, professional Healthcare Web Content Copywriter., with 15+ years of strategic leadership across healthcare, B2B/B2C, pharmaceutical, advanced technology, and cyber security, industries.

A Healthcare Web Content Copywriter who will ensure Pozent and its clients’ brands and reputations are meticulously managed throughout all internal and external communications.

With Bernard as the Healthcare Web Content Copywriter, Pozent and its clients gain an extraordinarily versatile and diplomatic executive communicator whose “front-line” skills, include:

Results-driven development process.

Strategic, actionable, and response driven creative content.

Extensive experience across all traditional and digital media.

How will Bernard ensure all Pozent client needs and objectives are met—and even exceeded?

Bernard brings:

15+ years creating emotional connections with target audiences.

14+ years inhouse and ad agency brand-building acumen.

14+ years senior marketing experience.

13+ years as mentor to creative, strategic innovators.

10+ years’ experience across all digital and traditional media for the full spectrum of target audiences.

7+ years in a success-focused, entrepreneurial mindset for small and large organizations.

Extensive PR-AE experience.

Strategic, analytic, and tactical skills with an “in-the-trenches” mindset.

Produce and maintain highly-persuasive creative across all channels and audiences.

Ensure all content is consistent, relevant, and on-brand.

Work with team members to strategically plan and execute, and integrate digital and omnichannel campaigns with established ones.

Optimize all content development within agreed timelines.

Collaborate cross-functionally with subject matter experts to develop easy-to-understand, and well-articulated content to retain and increase customers.

3+ years as a member of the HubSpot community, providing insights and expertise across a wide range of marketing and communications issues.

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Current Work History

Senior Communications Strategist/Digital Marketing Specialist

Copperhead Creative Strategic Consulting June 2017 – Present*

Currently supporting strategic consulting, content, website development and public relations activities for:

Launch of financial security (anti-fraud) software upgrade to US pharma industry.

Multiple, regional B2B/B2C organizations.

Optimize email distribution to boost customer engagement and loyalty.

Increase audience engagement through a comprehensive marketing and training strategy for multiple accounts.

Enhance media statements and presentations prior to press and news releases.

Monitor effectiveness of various campaigns and communication strategies.

Implement SEO best practices to boost online visibility of website and content.

Establish consistent brand voice to bolster company identity recognition and recall.

Measure and assess success of deliverables to offer insights for future initiatives.

Champion digital tools and platforms to expand reach and improve efficiency.

* List of a few contractors 2019-Present is available on request.

Previous Work History

Associate Professor of Digital Media

Drexel University June 2008 – June 2021

Helped create the Digital Media Department.

Taught Creative Concept Design, Future of Digital Media, Digital Storytelling, and Professional Practices.

Co-authored a textbook on digital media and published several research papers in peer-reviewed journals.

Supervised and mentored nearly 800 students during 13-year teaching tenure.

Associate Managed Markets Strategist and Senior Copywriter

Xcenda—Market Access Consulting & Communications August, 2014 – May 2017

Developed a full range of marketing, promotional and training materials to strategically clarify brand challenges and shape messages.

Created “showcase” marketing materials for the company’s parent.

Performed competitive investigations and analyses that provided insights and recommendations to improve brand positioning and performance.

Implemented innovative solutions that increased efficiency and reduced costs.

Analyzed market trends and consumer behavior to drive business growth.

Drove innovation to foster a culture of out-of-the-box thinking and problem-solving.

Managed high-impact projects from inception to completion, consistently delivering results on time and within budget constraints.

Spearheaded strategic plans that aligned short-term tactics with long-term goals.

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Associate Creative Director, Content

MediMedia USA March 2012 – August 2014

Enhanced pitch presentations with compelling visuals and persuasive narratives that secured new business opportunities.

Delivered engaging campaigns that emotionally connected with target audiences.

Elevated brand identity through innovative creative concepts and design strategies.

Developed a full range of marketing, promotional and training materials for managed markets across a wide variety of pharmaceutical brands and disease states.

Implemented innovative solutions resulting in increased efficiency and lower costs.

Achieved award-quality work within time and budget constraints.

Created strategies, concepts, and content for media previously unused by the client:

Interactive PDFs

Webinars

Podcasts

Blogs

eNewsletters.

Awards

Pharmaceutical Marketing’s PM360 2016 Innovative Product Award – Thumbprint Call Guide: Lash Group

ADDY – Philly Gold Award (Certificate of Excellence) – Annual Report – Campbell’s Soup Co.

Art Directors’ Club, NJ – Bronze Award Corporate Identity System – Green Eggz No Ham, Inc.

The Globals Best in Healthcare Communications Worldwide Healthcare Global Finalist – SmithKline Beecham

Parent's Choice Gold Award – Product Packaging (Gold Medal)

IABC Washington D.C. – Silver Quill Award Total Communications Plan, Employee Benefits

B/PAA Bell Ringer Award – Total Marketing Campaign Under $150,000 (Gold Medal)

Building Supply and Home Center Association – Drummer Award Special Promotion Campaign (Gold Medal)

IABC – First State Award Sales Promotion Video (Silver)

Philadelphia Council of Advertising Women – ADDY Award Business to Business Magazine Ad (Gold Medal)

Art Directors Club – Full Color Advertising Campaign, 2 or more pages (Merit)

CableVision –Jerrold CableOptics Image Ad Campaigns (Outstanding Advertising Reader Response)

Advertising Age The Next Trend – The Next Allergy Relief Medicine (Third Prize)

Next 2 pages list brands, clinical categories, and pharmaceutical companies Bernard has worked with.

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Brand and Product Category Experience

Brand Clinical Category Company

Abilify (Launch US/global) CNS (multiple indications) Otsuka Pharmaceuticals

Abilify Maintena (Launch US/global) CNS (schizophrenia) Otsuka Pharmaceuticals

Accolate Asthma AstraZeneca

Adderall CNS (ADHD) Shire Pharmaceuticals Inc.

AirDuo Respiratory Teva

AJOVY Migraine Teva

AlphaTrex Anti-inflammatory PharmaDerm

Apexicon Anti-inflammatory/anti-itch PharmaDerm

APEXXNAR (global Pevnar) Vaccine (pneumococcus) Wyeth Pharmaceuticals

Aquacel Wound care ConvaTec

Argatroban Chemotherapy GlaxoSmithKline

Arimidex Chemotherapy AstraZeneca

Atacand Antihypertensive AstraZeneca

Avandia (launch) Diabetes GlaxoSmithKline

Avastin Chemotherapy Genentech

Belotero (launch) Dermal filler Merz

Bydureon Diabetes Lilly

Byetta Diabetes Lilly

Bexxar Chemotherapy GlaxoSmithKline

Botox Hyperhydrosis Allergan

Botox Cosmetic Dermal filler Allergan

Casodex Chemotherapy AstraZeneca

Cenestin HRT/ERT Duramed

Ceplene Post-chemo therapy (AML) EpiCept

Children's Mylanta Gastrointestinal J&J/Merck

CINQAIR Asthma maintenance Teva

Concerta CNS (ADHD) McNeil Laboratories

Coreg Antihypertensive GlaxoSmithKline

Cosopt Antiglaucoma Merck

Creon Exocrine pancreatic insufficiency AbbVie

Duopa Parkinson’s disease AbbVie

Edsivo (new drug launch) Ehlers-danlos syndrome Acer

Eliquis Cardiovascular BMS/Pfizer

Engerix-B Vaccine (Hep-B) GlaxoSmithKline

Fareston Chemotherapy Shire Roberts

FluMist Antiviral Wyeth Pharmaceuticals

Gengraf Cyclosporine Abbott

Glucagon Diabetes Lilly

Havrix Vaccine (Hep) GlaxoSmithKline

Helixate Hemophilia CSL Behring

Humalog Diabetes Lilly

Humate-P von Willebrand disease CSL Behring

Hycamtin Antiemetic GlaxoSmithKline

Indiplon (prelaunch) CNS (sleep aid) Pfizer

Infanrix Vaccine (DT) GlaxoSmithKline

Isovue Angiography Bracco

Juvederm (product launch) Dermal filler Allergan

Kadian Pain management AstraZeneca

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Brand Clinical Category Company

Klout Antilice PediaMed

Koate Antihemophilic factor (human) Bayer

Kogenate Antiheophilic factor (recombinant) Bayer

Kytril Chemotherapy GlaxoSmithKline

Lamisil DermGel (launch) Athletes foot Novartis

Lantus Diabetes sanofi-aventis

LDX (launch) CNS (ADHD) Shire Pharmaceuticals Inc.

Loette Contraceptive Wyeth Pharmaceuticals

Lotrel Antihypertensive Novartis

Lovenox Antithrombotic sanofi-aventis

Lupron Hormone therapy (CA/endo) TAP Pharmaceuticals

Minesse Contraceptive Wyeth Pharmaceuticals

Nexavar Oncologic Bristol Myers Squibb

Nexo Radiation dose management Bracco

Olpruva Genetic disorder (urea cycle) Acer

Paxil CNS (SSRI) GlaxoSmithKline

Ponvory (launch) Multiple sclerosis Janssen Pharmaceuticals

Prandin Diabetes Novo Nordsk

Prevnar Vaccine (pneumococcus) Wyeth Pharmaceuticals

ProAir Anti-exercise-induced bronchitis Teva

Procrit Erythropoietin Ortho Biotech

Prohance CNS (extracrainial, extraspinal) Bracco

QVAR Anti-asthma Teva

Qnasl Anti-rhinitis Teva

Rapamune Immunosuppressive Wyeth Pharmaceuticals

Remicade Rheumatoid arthritis Centocor

Reminyl CNS (Alzheimer’s) J&J/Janssen Pharmaceuticals

Restylane Dermal filler Medicis Aesthetics Holdings

Resulin Diabetes Novo Nordsk

Stocrin HIV Merck/BMS

Sycrest CNS (antipsychotic) Schering-Plough

Sinryze (launch) Hereditary angioedema (orphan) Viropharma Inc.

Tenoretic Antihypertensive ICI/Stuart Pharmaceuticals

Tenorman Anihypertensive ICI/Stuart Pharmaceuticals

Timoptic-XE Antiglaucoma Merck

Toprol-XL Antihypertensive AstraZeneca

Totelle Contraceptive Wyeth Pharmaceuticals

Trusopt Antiglaucoma Merck

Tylenol Jr./Tylenol Gelcap Pain management McNeil Laboratories

Vyvanse CNS (ADHD) Shire Pharmaceuticals

Xeljanz Rheumatoid arthritis Pfizer

Zofran Antiemetic GlaxoSmithKline

Zoladex Chemotherapy AstraZeneca

Medical Devices and Market Access

CereLink Intracrainial pressure (device) Integra

SmartInject Injection technology Bracco

ReliaDose Medical device PediaMed

J&J Consumer Products Managed markets Baby and wound care

Diversified Managed markets SmithKline Beecham

Merck-Medco Managed markets Merck

Education

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