Business Development, Digital Media, Sales, Marketing, Advertising
Resume:
Jasbir Mann
New York NY + Boston, MA 310-***-**** *********@*****.*** LinkedIn
Executive Summary
Results-driven and tech-savvy professional with 15+ years of experience driving end-to-end creative media development, executing multi-channel marketing campaigns, and developing innovative go-to-market strategies while building strategic partnerships and delivering technology/digital media products to globally recognized brands. Proven ability to lead cross- functional teams, optimize campaign performance, and spearhead proprietary technology integrations with a record of achieving multi-million dollars in revenue growth and measurable business impact. Background in AI Technology, Connected TV, Mobile and Location-Based Marketing, with a specialty in Branded Content and Multicultural Marketing. Areas of Expertise
● Revenue Growth
● Portfolio Management
● Business Development
● Social Media Marketing
● AI-Driven Advertising Solutions
● Customer Relationship Management
● Branded Content & Product Placement
● P&L & Business Performance Reporting
● Data Analytics
● Market Planning
● Lead Generation
● Creative Media Solutions
Career Experience
HERO Media Inc. + Culture Genesis New York, NY
Vice President, Digital, Programmatic & Strategic Partnerships January 2024 – Present
● Drive digital media solutions by fostering programmatic partnerships and integrating AI technologies across Connected TV, Online Video, Rich Media and YouTube Advertising to enhance audience targeting and engagement
● Provide strategic guidance and oversight to 4-6 DSP/SSP and creative associates in devising effective proposals and presentations aimed at increasing client spend and improving ROI through measurable success metrics
● Amplify reach and brand awareness through multicultural marketing initiatives using the HERO One DSP platform and proprietary Cultural ID Graph Technology, diversity data, custom audience segments and hyper-targeted strategies
● Elevate client brand visibility, audience engagement and overall performance across all campaign initiatives by deploying high-impact internal creative solutions using advanced analytics and platforms
● Grow market share by nurturing key agency and customer relationships with Starcom, Horizon, Carat, OMG23, MullenLowe, Staples, Hasbro, Ocean Spray, Disney, Invisalign, US Navy, Samsonite, Yeti, Bose and Capital One
● Spearhead strategic and cross-functional business development initiatives for top-tier clients, translating client objectives into innovative programs to accelerate growth and nurture future partnerships for the organization
● Launch test campaigns for brand initiatives on proprietary platforms by leveraging multicultural audience insights, AI-driven data segmentation, Connected TV and mobile retargeting to optimize campaign effectiveness Clear Channel Boston, MA
Director, Business Development & Strategic Partnerships January 2023 – December 2023
● Enhanced brand awareness and targeting accuracy for location-based campaigns through strategic introduction and education of proprietary Mobile and Connected TV technology
● Augmented impact within targeted segments and verticals by creating scalable, full-service solutions in collaboration with national accounts, agencies, and territories while facilitating brand lift case study campaigns
● Expanded Out-of-Home advertising into new verticals through client relationships and optimized inventory, technology, and retargeting, while driving a 50% increase in spend with data-backed insights on consumer behavior and ad recall
● Refined campaign performance by 30-40% through GeoPath audits and KPI-aligned reporting, while leveraging 1st party data partners for detailed and segmented campaign insights
● Introduced innovative branded content campaigns in health and automotive sectors by partnering with top brands like Johnson & Johnson, GSK, Jeep, and General Motors through targeted incentive programs
● Pioneered first-to-market retail strategies with consumer data, while developing attribution models through location- based billboards, mobile retargeting and customer acquisition metrics to assess impact and engagement of foot traffic Page 2 2
Equativ New York, NY
Director, Demand Partnerships - North America January 2021 – December 2022
● Streamlined advertising processes by facilitating technology acquisition with DynAdmic and Smart AdServer
● Achieved $5.5M in sales and supported long-term success by crafting and executing a cross-platform enterprise sales strategy using proprietary Semantic Video Technology, Interactive Creative and Connected TV platforms
● Curated and improved video advertising inventory, including pre-roll and digital marketing assets, to scale enterprise technology reach and enable real-time advertising engagement through hyper-targeted audience data
● Built effective corporate partnerships and created media kits/marketing tools while leading contract negotiations to revitalize brand marketing efforts post-acquisition
● Generated a 20% increase in revenue by implementing proprietary platform capabilities for top-tier clients and agencies, encompassing Mars–M&M’s and Snickers, Disney, Capital One, and Toyota brands
● Served as technology expert on TV Sync, Semantic Video and Custom API Triggers, and established a training program for new company associates in sales, marketing and operations Spire Media New York, NY
Managing Director September 2010 – December 2020
● Evaluated business demands and applied industry expertise to build a high-performing business development team of 12 members while setting clear vision and annual budgets for the department’s growth
● Attained $3.4M in annual revenue by employing compelling digital media solutions and conceptualizing creative content, including Online Video and Connected TV
● Uncovered areas of refinement and trained a team of four in digital media best practices to nurture a skilled workforce
● Strengthened brand presence and customer connection globally by curating creative media decks, one-pagers and interactive campaigns for US, Canada and European markets
● Established branded content and product placement partnerships for a $1.5M increase and a 50% uptick in revenue
● Leveraged strong engagement and relationship-building skills to secure buy-in from leading brands including, Pepsi, US Bank, Samsung, Invisalign, Pfizer, Keurig and Wells Fargo. Additional Experience
Heavy.com, Director of Business Development
MAXIM Magazine, Associate Director
Toronto Blue Jays, Business Development - Premium Seating Education/Credentials
Bachelor of Business Administration, British Columbia Institute of Technology Associate of Business Management, Moore School of Business, University of South Carolina Certificate AI & Machine Learning, Massachusetts Institute of Technology Founding Member, People Advancing Racial Equity, Grapevine Non-Profit, New York, NY Technical Proficiencies
iWork Suite: Keynote, Numbers, Pages
CRM Tools: Salesforce, Pipedrive, HubSpot
Microsoft Office Suite: Word, Excel, PowerPoint, Outlook Programmatic Advertising & Demand Platforms: Google – DV360, The Trade Desk – EDGE (Certified) Languages: English (Native & Fluent), Punjabi (Intermediate), Hindi (Intermediate)
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