Social Media Digital Marketing

Elaina Skowronek

***********@*****.*** 267-***-**** linkedin.com/in/Elaina-Skowronek

Detail-oriented Marketing graduate with a background in content creation, digital marketing strategies, and project management. Proven ability to execute campaigns and optimize performance through data-driven decision-making.

PROFESSIONAL EXPERIENCE

Marketing & Management Intern Fanatics – Conshohocken, PA June 2024 – Present

• Collaborated with cross-functional teams to manage and execute high-impact email marketing campaigns, integrating branding for major events like Nascar, PGA Tour, and the Kentucky Derby.

• Spearheaded the promotional strategy for the Summer Olympics Swimming page, optimizing content and adapting real-time marketing tactics based on event outcomes.

• Streamlined promotional email campaigns from Excel to Trello and Smartsheet, ensuring efficient communication and smooth transitions across departments.

Social Media Intern Julianne Bartolotta – Remote January 2024 – June 2024

• Developed and implemented a comprehensive content calendar for Instagram, TikTok, and Threads, boosting engagement and increasing brand visibility.

• Led full-cycle email marketing campaigns, focusing on segmentation, content creation, and performance analysis to drive customer acquisition and retention.

• Managed website updates, ensuring compliance with brand guidelines and improving user experience through content optimization.

E-Commerce Marketing Intern Almo Corporation – Philadelphia, PA June 2023 – August 2023

• Enhanced Amazon Ads campaigns for multiple brands by optimizing product listings, increasing organic search traffic within three months through targeted keyword strategies.

• Conducted market research on top competitors, providing insights into pricing trends and market positioning to improve product offerings and performance metrics.

Social Media Intern Push the Envelope – Remote June 2022 – August 2022

• Collaborated on social media strategy development, curating content for 12 brands and optimizing posting schedules to maximize audience engagement and reach.

• Analyzed performance data to deliver actionable insights, driving content optimization for targeted campaigns such as Evio Beauty and Habibi Perfume.

COMMUNITY LEADERSHIP

Teacher's Assistant – Intro to Marketing University of Delaware – Newark, DE Jan 2023 – June 2020

• Provided critical support to the lead instructor by grading assignments and exams for over 150 students, maintaining consistency and accuracy in evaluations across multiple course sections.

• Contributed to the development of creative lesson plans, offering insights and feedback that enhanced the learning experience for students

Vice President of New Member Education Sigma Kappa Sorority – Newark, DE June 2022 – May 2024

• Organized and led orientation events, workshops, and social activities, fostering community engagement and supporting the personal and professional development of 70 new members.

EDUCATION Bachelor of Science in Marketing, Minor in Health and Wellness

University of Delaware – Newark, DE Graduated May 2024 Dean's List (2020-2024) GPA: 3.8

SKILLS

• Technical: Microsoft Office Suite (Excel, Word, PowerPoint, Access), Amazon Ads, Smartsheet, Trello, Spark, Canva, Social Media (Instagram, TikTok, Facebook, YouTube)

• Core Competencies: Content Creation, Digital Marketing Strategy, Social Media Management, Email Campaigns, SEO, Data Analysis, Team Collaboration, Project Management.

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