Content Writer

LIZ L. MELLEM

Austin, Texas • 720-***-**** • ***.******@*****.***

COPYWRITER & MARKETING CONSULTANT

Results-driven, copywriter with a focus on increasing website traffic, revenue and brand recognition by growing consumer acquisition and customer retention by focusing on the creation, execution, and measurement of successful copywriting strategies to support digital campaigns and brand identity. Copywriting • Email Marketing • Ad Creation • Copyediting • Product Creation and Development

• Content Writing • Blog Management • Content Management & Planning • Communications • Strategic Digital Marketing • Conversion Rate Optimization • Social Media Management PROFESSIONAL EXPERIENCE:

Freelance Copywriter & Marketing Consultant Denver, Colorado Austin, Texas LizMellem.com 05/2017 – Present

• Help companies identify and establish their brand target audience, and marketing strategies using design, copy, content, social media channels, and email marketing campaigns to increase consumer base, customer acquisition, and profit.

• Contribute to content marketing strategies with thought-provoking, evergreen content that both provides takeaways and establishes thought-leadership.

• Optimize copy in direct response and brand marketing to provide consumers and customers with the feature and benefit information needed to make decisions.

• Clients include: Axcient, Databricks, Colorado State University-Global Campus, Silver Spur Marketing, SCL Health, Convercent, Cannabis Industry Institute, Unlimited Yoga, Beyond Campus Innovations, Communications Strategy Group, Ashworth College, Ninth Peak Industries

Colorado State University-Global Campus Greenwood Village, Colorado Content Marketing Specialist 06/2016 – 05/2017

• Analyzed data to influence strategy and develop personalized content to segmented audiences through the use of email metrics, web analytics, social reach, insights, and best practices.

• Researched, wrote, and edited engaging content for publication in print, and on paid and organic digital platforms, to enhance and update CSU-Global web content.

• Primary author and coordinator of the CSU-Global blog, “The Global Happenings”.

• Managed multiple projects on tight deadlines while coordinating with Marketing and Communications leadership on strategy, goals, assignments, requirements, and schedules as needed. Major Contributions:

• Developed and implemented email analytics took to be used by advertising and content teams, to track engagement statistics for the purpose of optimizing campaigns based on audience behavior.

• Created dynamic blog content planning calendar to ensure a variety of topics were being discussed for a range of identified personas, blog categories, keywords, trends, and variety of authors. Live Smart Solutions, LLC Denver, Colorado

Email Marketing Manager 03/2015 – 05/2016

Wrote, created, and implemented integrated email campaigns targeting specific audiences to create awareness and increase motivation to purchase, and convert into a customer. Tactics included: promoting internal products, finding and collaborating with third party partners, and selecting products to license internally. Major Contributions:

• Collaborated with third party partners to drive 26% incremental revenue over 10 months.

• Grew revenue by $16k over 9 months by initiating integrated email promotions into the website.

• Increased conversion rate by 30% from 1.7% to 6.9% by targeting relevant audiences and optimizing copy.

• Boosted overall open rate by 53% from 4.5% to 28.4% in 10 months by testing and optimizing subject lines.

• Contributed to an overall 10% reduction in refunds by optimizing initial customer email sequences to include program-specific instruction and relevant content to help customers based on their purchases.

• Brought in over $96k in revenue through internal email campaign in 1 week using additional tactics of video, limited-time offer, and pre-launch build-up to the product’s release. Copywriter 04/2013 – 03/2015

• Wrote and edited sales pages, upsells, video scripts, email marketing campaigns, paid advertising, and product descriptions in direct response marketing strategies.

• Awarded promotion to Email Marketing Manager, responsible for the 3rd highest revenue generator in the company, based upon excellent work performance and proven copywriting skills. National Multiple Sclerosis Society (NMSS) Denver, Colorado Contract Counselor 08/2011 – 08/2016

• Co-founded and facilitated “The Social”; a non-traditional support group for people living with, or affected by Multiple Sclerosis (MS) which expanded to four different areas in Colorado and Wyoming.

• Served as a liaison between group participants and services available through the NMSS and their partners. Evergreen Solutions Group, LLC Denver, Colorado

Marketing Consultant 05/2010 – 07/2013

• Consulted with a variety of brick and mortar medical centers to increase sales by defining their unique selling proposition and incorporating that into social media, content, email marketing, and website development.

• Wrote, created, and implemented a bi-weekly email newsletter to inform clients and prospects about the services available, our team of experts, and upcoming community events where we could connect.

• Responsible for copy in print and digital marketing publications, correspondence with clients and vendors, and served as the primary representative for the company. Force Change Denver, Colorado

Writer 07/2012 – 07/2013

• Wrote, researched, and promoted petitions encouraging social change through community collectivism.

• Provided readers with comprehensive coverage of the topic and tools necessary to have their voices heard. Arapahoe House, Inc. Thornton, Colorado

Milieu Addictions Counselor 10/2009 – 06/2010

• Provided admission, discharge, one-on-one, and group counseling services to youth and adult clients struggling with drug and alcohol addiction, and mental illness in social detoxification and residential treatment programs.

• Received Certified Addictions Counselor I (CACI) Certification and CACII training. Organizational Consultant New York, New York

Personal Organizer 08/2008 – 09/2009

• Assisted youth and adult clients coping with ADHD and/or OCD, and other mental illnesses complete tasks efficiently and effectively, while teaching them to utilize organization techniques for the future. EDUCATION:

New York University - Master of Social Work Graduated 05/2008 University of Kansas – Bachelor of Social Work Graduated 05/2007

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