Communications Manager Public Relations
Resume:
FRANK E. EFFA
United States of America
******@***.**
u LinkedIn
Executive Summary: Effective Strategic Communications Consultant, with 10+ years of experience in global communications, strategic planning, and stakeholder engagement within multiple industries, including the Legal, Technology, Government and Healthcare sectors. Proven track record of developing and executing comprehensive communication strategies that drive employee engagement and foster organizational alignment in complex, regulated environments. Adept at collaborating with cross-functional teams to craft compelling narratives that resonate with diverse audiences, including healthcare professionals, patients, and internal stakeholders. Possesses extensive experience in managing communications for product launches and regulatory milestones, with a focus on ensuring compliance and effective message dissemination. A strategic thinker with a proactive mindset, skilled in leveraging digital platforms and analytics to optimize communication effectiveness and resource allocation.
Skills
● Advertising (Creative & Ops) Lead Generation Email Marketing Stakeholder Relations & Management
● Communications Planning and Strategy B2B Operations (Sales, marketing, etc)
● Digital Marketing; Earned and paid Media Content management Issues/ Crisis Mgt Change Management ● Government Relations Events, Campaigns (Advertising, digital & Integrated marketing) Public Affairs ● Leadership Internal/External Communications Problem-Solving Media Relations Reputation Management ● Brand Building Advanced Public Relations Trend & Market Analyses Marketing Automation (Snap, Mulesoft) ● Corporate messaging Brand management Compliance/Legal Risk Assessment & Mitigation Technical: Advanced proficiency with MS Office (Word, Excel, PowerPoint), Technical Writing, MS Visio, SharePoint, Outlook, Bloomberg Systems, Cloud-based systems/tech (Iqvia, Veeva, SAP), UA-Testing/Analysis, Google Suite, FactSet, Ipreo, Cision Point, Zero-Trust (Concept/Framework), Adobe Ps, ServiceNow Systems, Google Analytics, Google Drive, Trello, Asana, One-Trust Compliance, JIRA, Confluence, UX Systems (Qualtrics), Eloqua, SurveyMonkey, etc), ZenDesk, Monday.com, Marketo, SAP Tools (Ariba, etc), Salesforce CRM, PIMSY systems, EPIC Systems, TherapyNote, FOIA, Nethasoft, UKG Dimensions (& Similar, Zenefits, etc). Certifications: PMP, PSM, PROSCI, Public-Trust Clearance. Professional Experience Sr. Communication Analyst (Communications Compliance Correspondence & Processes) Federal Aviation Administration (NextGen) October 2023 - Present
● Spearheaded the standardization of compliance and correspondence processes, reducing response times by 20% and increasing grant processing accuracy by 30% through streamlined management procedures. ● Collaborated with LOB stakeholders to communicate updates and secure seamless adherence across departments.
● Centralized process documentation via SharePoint, enhancing cross-functional collaboration by 25% and improving document accessibility for front-office and LOB teams.
● Defined KPIs and established metrics alongside executive leadership to evaluate policy implementation, operational initiatives, and overall productivity.
● Ensured compliance with data privacy regulations using OneTrust and FOIA platforms, facilitating seamless integration across teams and upholding legal standards.
● Developed and maintained real-time dashboards (FOIA, EDS, ServiceNow), providing visibility into operational performance and supporting strategic decision-making and business case analyses. ● Acted as a liaison between the Chief of Staff's office and FAA departments, aligning goals and facilitating regular communication with program contacts and SMEs.
● Guided technical writing team within ANG division, enforcing documentation standards and producing high-quality content aligned with stakeholder needs.
● Managed procurement workflows in SAP Ariba, optimizing supplier relationships and automating contract management, resulting in enhanced efficiency and cost savings.
● Utilized OneTrust to support strategic communication strategies, ensuring compliance with data privacy regulations and effective messaging across internal and external stakeholders.
● Managed and tracked executive correspondence for policy-making decisions, congressional actions, and public inquiries, delivering professional, accurate outputs in grammar, spelling, and punctuation. Maage and streamline media relations and correspondence efforts, ensuring information is effectively shared internally and with media contacts and channels. Sr. Communications Specialist
Federal Aviation Administration (AJW - TechOps)
● Led change communications and process management efforts by spearheading the standardization of compliance and correspondence processes, which reduced response turnaround times by 20%. Collaborated closely with LOB stakeholders to communicate updates, ensuring seamless adoption and consistent adherence across departments.
● Developed and executed communication plans to support new TechOps procedures, grant management, and process updates. These initiatives promoted transparency, drove a 30% improvement in grant processing accuracy, and aligned multiple FAA departments to ensure consistent implementation.
● Overhauled communication strategies to ensure rigorous adherence to legal standards, creating frameworks that facilitated swift information dissemination, enhanced collaboration, and ensured accurate reporting during transitions.
● Produced technical documentation to translate complex information for diverse audiences, playing a key role in communicating procedural changes and enhancing organizational understanding. ● Provided expert technical writing, proofreading, and editing of change communications and general correspondence, ensuring clarity, grammatical accuracy, and alignment with communications standards. ● Centralized process documentation using SharePoint, improving document accessibility and cross-functional collaboration by 25% among front-office and LOB teams, and supported change management by maintaining accurate, accessible resources.
● Established structured communication protocols for vendor management and information transfer, which promoted transparency and facilitated smooth change processes across departments. ● Implemented Microsoft Forms and Trello to collect feedback and track responses, increasing transparency and employee buy-in during procedural updates, supporting change management communication.
● Developed and implemented strategic messaging frameworks for complex aviation regulations, ensuring clarity and resonance with diverse stakeholders, including government officials and industry partners.
● Coordinated and conducted change-focused briefings, meetings, and training webinars for multiple Lines of Business under the Office of the Chief of Staff, enhancing team alignment and ensuring effective communication of procedural shifts.
Manager, Product Communications & Relations
Coracol MedTrans Inc (Remote, MD) April 2022 - September 2023
● Enhanced customer satisfaction and retention by proactively gathering feedback and addressing concerns through regular client engagement. I proactively utilized Qualtrics (and other U/X systems) to gather feedback, ensuring a personalized and effective approach to client relations.
● Conducted detailed complaint investigations, ensuring accurate documentation and swift resolution, leading to a 20% decrease in unresolved complaints.
● Supported compliance and client satisfaction by implementing streamlined internal processes and achieving a 95% compliance rating.
● Analyzed client accounts, optimizing sales and marketing strategies to achieve a 10% increase in sales conversion rates.
● Designed and implemented a customer rating system, elevating loyalty and retention by 25% through actionable insights.
● Conducted medical devices compliance, and also ensured 508 compliance on our beta and transportation system, working closely with the medical SMEs.
● Strategically employed Qualtrics and other U/X systems to meticulously gather client feedback, ensuring personalized and legally compliant client relations strategies.
● Managed payment integration for medical transportation services, optimizing payment workflows and ensuring compliance with industry standards, resulting in a 20% increase in payment processing efficiency.
● Managed and optimized project teams, ensuring and encouraging individuality, collaboration and efficiency.
● Led and executed direct marketing Campaigns, increasing awareness and creating brand recognition.
● Worked closely with mobile application developers for Coracol’s Beta-Version App launch. Strategic Communications Manager
Redeem Healthcare & Medical Systems (Balt., MD) January 2019 - February 2021
● Drove stakeholder engagement, leadership alignment, impact analysis, learning/training, communications, readiness and adoption measurement for change initiatives.
● Implemented and tested payment processing systems for medical billing, improving transaction efficiency and accuracy, and reducing payment-related issues by 30%.
● Developed and implemented comprehensive communication strategies that resulted in a 15% increase in employee engagement and a 35% improvement in brand perception.
● Drafted executive internal communications, including strategic updates and ongoing newsletters, achieving a 95% open rate and contributing to a 10% increase in employee satisfaction. ● Collaborated closely with internal departments to identify and prioritize communication needs, providing valuable consultation and guidance to support organizational objectives.
● Led internal communication and training initiatives for software application adoption, overseeing the transition from planning to go-live for mobile and web platforms.Incorporating UX Systems
(Survey Monkey) expertise to streamline internal processes and enhance client engagement.
● Created "issues-based communications" channels that enhanced the dissemination of important information, resulting in a 40% reduction in response time during critical situations. ● Facilitated implementation on communication processes and provided support to the implementation team during transitions from existing systems to new solutions.
● Executed a comprehensive social media strategy for Redeem Health, enhancing patient outreach and community engagement through tailored content and analytics-driven optimization.
● Identified stakeholders and conducted user impact analysis to ensure effective change management strategies. led change initiatives to drive stakeholder engagement, achieving a 15% increase in employee engagement. streamline internal processes, resulting in a 67% decrease in unresolved complaints.
● Developed and delivered detailed communications and training materials, resulting in successful change adoption and increased employee competence.
● Developed and implemented readiness plans to prepare the organization, its people, and their actions for critical business imperatives and objectives, achieving measurable results. ● Spearheaded workforce management and human capital management solutions for developing effective communication strategies and practices, working closely with HR and related teams. Corporate Communications Specialist - Investor Relations & PR KCSA Strategic Communications (NY) May 2016 - November 2018
● Partnered with clients in the biotech, pharma, and government sectors to develop and implement tailored change communication strategies, achieving a 30% improvement in communication efficacy during restructuring initiatives.
● Created multimedia content—such as video presentations and infographics—leading to a 40% increase in message retention among employees.
● Developed precise corporate communications and PR campaigns ensuring compliance with HIPAA, Section 508, and other regulations, which enhanced client visibility and reputation.
● Optimized financial and crisis communications to strengthen the company’s reputation and investor relations, establishing relationships with industry leaders for insights on IPO/APO capital market advisory and investor outreach.
● Supported the investor relations communication leader in executing comprehensive programs, including investor presentations, financial reports, and shareholder communications, while monitoring industry trends to inform senior management of investor sentiment and potential risks.
● Drafted and edited impactful news releases and pitch letters for the investment community, ensuring clarity, accuracy, and regulatory compliance.
● Collaborated with cybersecurity and government clients to execute strategic communication plans promoting Zero Trust security principles, effectively translating complex technical concepts into clear messaging for diverse audiences.
● Led logistical coordination for clients' Investor Day Conferences, road shows, and corporate events, managing venue selection and vendor relations.
● Provided crisis communication support by collaborating with government agencies and legal teams to address certification, compliance, and policy communications.
● Engaged in cross-functional collaboration with key stakeholders, including investor relations, product, legal, public policy, and executive teams, to align communication efforts with business objectives. ● Revamped clients' social media and earned media channels, enhancing brand perception and increasing customer engagement, resulting in a 40% growth in customer base and a 25% improvement in brand affinity and satisfaction.
● Managed social media strategies for multiple clients in the biotech and pharmaceutical sectors, driving audience engagement and brand visibility through targeted campaigns and content curation.
● Led the development and execution of integrated marketing campaigns for KCSA clients, utilizing performance analytics to optimize outreach efforts and achieving a 30% increase in brand awareness across targeted demographics.
Corporate Communications Specialist
General Motors Inc. - (N, East Coast Division) January 2015 - April 2016
● Enhanced corporate communications/PR structure for General Motors' customer outreach program, resulting in a 30% increase in customer engagement and a 20% improvement in brand reputation.
● Led strategic partner meetings to drive collaboration and growth, generating a 15% increase in business revenue and expanding market reach by 10%.
● Collaborated cross-functionally with internal departments, government agencies, and legal teams to ensure compliance, policy adherence, and effective communications, resulting in a reduction in compliance issues and improvements in regulatory adherence.
● Authored and distributed engaging internal newsletters, achieving increases in employee readership rate and contributing to an increase in employee satisfaction.
● Initiated innovative internal campaigns to foster a positive organizational culture, increasing employee morale by about 20%, enhancing teamwork and collaboration..
● Collaborated closely with sales and marketing teams to develop compelling value propositions and align marketing collateral, leading to a 15% increase in customer conversions and a 23% growth in market share.
● Spearheaded crisis communication strategies that safeguarded brand integrity during critical events, aligning messaging with corporate values and effectively engaging with media to maintain stakeholder trust.
● Developed and executed highly effective go-to-market strategies, resulting in a 25% increase in sales revenue and a 20% expansion of the customer base.
● Conducted comprehensive market research and delivered actionable insights for data-driven decision-making, contributing to improvements in strategic decision-making and a 25% increase in overall business process.
Education Hult International ess School
Master's Degree, International Business Management Focus: International Business Management, International Trade, Product/Service Marketing, Operations, Business intelligence, Product Management, Sustainability, Accounting and Finance. New York University
Master of Science, Corporate Communication & Public Relations Focus: Investor Relations, Corporate/Business Communications, Public Relations, Issues/Crisis Management
American University
Bachelor of Science, Communications - Advertising
Focus: Advertising (Management, Communications, Creative, Campaigns, Media Relations, and Account Planning)
Notable projects and Past experiences: Pera Markets, CoFounder & Product Lead (R & D) Mar 2017 - Dec 2018 Developed an artificial Intelligence (AI) powered gamified platform and mobile application that used machine learning and other financial market indices for risk modeling, promoting financial literacy; personal finance, investing and better knowledge about the financial industry.
● User experience testing, getting real time feedback for change and app tuning.
● Co-founded suite of products— Pera Financial, Pera Xchange & Pera Trading.
● Led growth through strategic partnership with StInvestopedia, Developers, As well as Financial Subject Matter experts, resulting in a structured but user-friendly platform/app.
● Developed AI-powered financial tools and platforms, enhancing user experience in financial literacy and trading, integrating micro-transaction payment framework processing solutions to streamline transactions.
● Led data driven research and development to streamline our application in its beta stage; applying changes for a more comprehensive platform and User experience. Access Bank, W. Africa– Product & Financial Communs Specialist January 2012 - May 2013
● Developed and implemented internal and external communication strategies that boosted stakeholder engagement by 40%, clarified merger objectives, and ensured consistent messaging through 10 press releases, 20 internal memos, and 5 announcements; collaborated with HR, legal, and marketing teams to streamline communication efforts, reducing issues by 30% and ensuring a smooth merger.
● Managed intranet portals, newsletters, and social media, increasing employee engagement by 25%, client satisfaction by 15%, and online reach by 20% to reinforce cohesive internal and external messaging.
● Led Enterprise Risk Management (ERM) frameworks to mitigate financial risks—such as Credit, Market, Interest Rate, Currency, and Liquidity risks—while ensuring compliance with US regulations and addressing Consent Orders.
● Acted as a Business Analyst and Product Owner in Agile environments, aligning risk management with business objectives and refining risk policies, while developing targeted risk mitigation strategies for financial instruments and capital markets.
● Maintained strong client relations by addressing risk management needs across various Lines of Business (LoBs), thereby enhancing the bank's reputation in risk management and client service. ● Directed communication strategies during Access Bank’s acquisition of Intercontinental Bank to support the smooth integration of financial products and educate employees on changes to product offerings.
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