Program Manager Marketing Campaigns

Growth Strategist - AI, Automation, & Optimization

Amplify ROI by optimizing online presence and spearheading digital transformation within top professional sectors.

Proven track record of leading comprehensive digital strategies that drive brand awareness, customer engagement, and revenue growth. Expert in managing multi-channel marketing campaigns, including SEO, SEM, PPC, email, and social media, to deliver high-impact results. Strong ability to leverage data-driven insights and market trends to optimize campaigns, increase conversion rates, and maximize ROI while maintaining HIPAA compliance. Skilled in team leadership, budget management, and cross-functional collaboration. Adept at researching and utilizing marketing automation tools, CRMs, and advanced analytics.

Areas of Expertise

Accomplishments

• Implemented innovative tools and processes that streamline website creation, resulting in 50% reduction in development time.

• Achieved a 42% increase in lead generation and a 31% reduction in paid media costs within one year through strategic campaign optimization.

• Improved user engagement, evidenced by a 117% increase in user duration and a 106% rise in page views, through website optimization efforts.

Career Experience

Specialty Dental Brands, Nashville, TN February 2022 — October 2024 Director of Digital Marketing

Optimize digital marketing strategies for healthcare industry, overseeing a team of nine, including designers, developers, and project managers, to create HIPAA-compliant digital assets. Develop a project management system utilizing Smartsheet to improve efficiency in site builds and maintenance. Oversee paid ads manager and account representatives to enhance campaign performance and boost lead generation. Direct SEO initiatives to bolster organic search rankings, ensuring robust online visibility and lead generation while organizing and attending SEO conferences.

• Championed the integration of a first-of-its-kind HIPAA-compliant CRM for the company, establishing automated workflows to facilitate cross-departmental collaboration and improved outcomes.

• Directed the successful migration and redesign of over 100 WordPress sites within a one-year timeframe, significantly enhancing digital infrastructure.

• Pioneered the company's adoption of an analytics tool tailored for C-level management, promoting data-driven decision-making and regulatory compliance.

Horton Group & JLB Advertising, Nashville, TN November 2019 — February 2022 Senior SEO Specialist

Led SEO department operations for two leading digital marketing agencies, overseeing the optimization of 50 to 100 websites to enhance online visibility. Instituted training programs that expedited the onboarding and proficiency of two SEO employees within a six-month period.

• Enabled the agency to secure top ranking for numerous websites on major search engines for key search terms.

• Successfully doubled client roster through strategic SEO initiatives, significantly increasing the agency's market presence.

Kim Higdon **********@*****.*** • 615-***-****

https://www.linkedin.com/in/kim2design

Nashville, TN, 37221

• Digital Marketing Strategy

• Brand Development

• Lead Generation

• SmartSheet Project Management

• GoHighLevel CRM Implementation

• Zoho, HubSpot, & Salesforce

• Return on Investment (ROI)

• Social Media Strategy

• Budget Management

• Marketing Automation

• SEMrush

• Agency Analytics

• Data-Driven Decision Making

• Growth Marketing

• Web Development and Design

• Team Collaboration

• Microsoft Environment

• Microsoft Planner

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Cj Advertising, Nashville, TN January 2019 — November 2019 SEO Specialist

Implemented SEO strategies across websites, ensuring adherence to best practices in collaboration with account managers, content creators, and developers. Analyzed and interpreted website performance metrics using Google Analytics, Google Search Console, and Screaming Frog, leading to enhanced site visibility and user engagement. Conducted daily briefings to monitor project progress and address any issues promptly. Trained and mentored team members in advanced SEO techniques, fostering a culture of continuous learning and improvement within the team.

• Improved communication between the marketing team and sales, streamlining processes and enhancing cross- departmental collaboration.

Identity Group, Nashville, TN June 2018 — January 2019 SEO Director

Overhauled SEO strategies for 100+ websites, embedding industry best practices in web development and content creation. Collaborated closely with account managers, content creators, and developers. Utilized Google Analytics, Google Search Console, and Screaming Frog to analyze website performance metrics, guiding SEO initiatives effectively. Led daily huddles to track project status and align team efforts with strategic goals. Enhanced inter- departmental communication to optimize project prioritization and execution.

• Mentored team members in advanced SEO techniques, ensuring uniform implementation of tactics across all projects.

• Identified and structured multiple business units to streamline communication and prioritize tasks. Can-Do National Tape, Nashville, TN May 2015 — June 2018 Director of Marketing

Managed migration and development of a hybrid e-commerce site, securing it with SSL certification. Spearheaded the collaboration with vendors for paid advertising campaigns and Google AdWords PPC management. Ensured the production of accurate quarterly pipeline reports and the formulation of annual marketing budgets, while providing guidance on various CRM systems to marketing teams.

• Drove 159% increase in website traffic through optimizing content, keywords, images, meta tags, and schema markup techniques.

• Generated high-quality leads from Fortune 500 companies, including Apple and Tesla, contributing to a notable increase in customer conversion.

• Collaborated with the sales team to boost customer conversion rates by 92% in the year 2016.

• Achieved prominent visibility in Google Search Engine Results Pages (SERPs) through meticulous application of schema and JSON-LD markup.

• Optimized SEO by implementing technical adjustments to website architecture, content, internal linking, and backlinking.

• Designed and executed a fully functional website showcasing a diverse range of products.

• Developed and managed fully functional e-commerce website, showcasing products and facilitating a seamless user journey.

• Fostered a strong partnership with the sales department to align marketing strategies with sales objectives. Education

UI & UX Digital Product Design

Nashville Software School (NSS), TN

Bachelor of Science in Visual Art

Tennessee State University, TN

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