Google Analytics Business Analyst
Resume:
HUGO NANEZ
Summary
Mission : To collaborate with business stakeholders and other data science professionals to understand the complex problems impacting the business. To bring my passion for data to develop, design and implement trusted and thought-provoking data insights, which not only provides data driven decision making but can help drive the story and narrative that an enterprise requires to stay relevant in today's marketplace. Strengths: Understanding business requirements and translating them into actionable insight. Well versed in writing and implementing SQL to drive the solution. Able to communicate my insights to anyone from subject matter experts to senior executives with clear and concise presentation skills. Develop expert level data visualizations and internal presentations that translate analytic insights into tangible, measurable solutions for business partners to implement.
Employment
Transamerica
Manager, Marketing Technology
Manage web analytics and dashboard reporting team. Collecting Requirements from stakeholders within Marketing and creating reporting around digital site interactions both pre and post login. ˆ Create and oversee strategic planning for Google Analytics & Google Cloud Platform transformation ˆ Over see GA4 migration from Universal analytics
ˆ Interact with Saleforce Marketing Cloud date set in conjunction with Google Analytics data ˆ Manage Google Analytics and Google Tag Manager Implementations for Transamerica ˆ Manage Tableau reporting and ROI, this includes data from various sources such as Saleforce, CRM, Google Analytics ˆ Use Google Cloud Platform for collecting, analyzing, and preparing data for reporting Transamerica Denver
Lead Marketing Technology Analyst Apr. 2021 to Current Develop webpage tracking with Google Tag Manager and create web page analytics for all Transamerica website properties. ˆ Work with website developers and marketing teams to understand how tagging can be best leveraged to understand customer behaviors. ˆ Experienced in implementing tagging solutions for complex and simple webpage interfaces ˆ Measuring and reporting performance for all major digital marketing sites with the goal of maximizing ROI ˆ Take Google Analytics data and visualize within Tableau for reporting and ROI ˆ Partner with Marketing Automation various teams to understand how Google Tag Manger and GA360 can improve entire Martech Stack. Lumen (Insight Global) Remote
Lead Business Analyst Dec. 2020 to Apr. 2021
Lead Business Analyst over Network Expense Analytics Team ˆ Work with stakeholders to understand business requirements and work with developers to translate that into business insights. ˆMaintain OBIEE visualizations and drive adoption of analytics minded culture. Borrego Solar Systems (Scion staffing)
Data Analyst Oct. 2020 to Dec. 2020
Provide data analytics with Google Cloud Platform using BigQuery to develop business requirements from stakeholders. Develop visualizations with Tableau to enable data driven decision making within Borrego Solar. ˆ In charge of database integration within Borrego solar data warehouse initiative. ˆ Understanding requirements coming from all business units within company to create action plan for Tableau data automation. IBM Boulder, Colorado
Data Analyst July 2018 to Aug. 2020
Provide data analytics insights to IBM and Anthem stakeholders using SSIS/SSRS, Tableau, SQL and Python code. These insights into business trends that impact service levels and the end user experience are key to the business making data driven decisions. Developed and designed rst call resolution modeling for IBM and Anthem. ˆ These insights resulted in IBM and Anthem having a fully automated report that provided real time statistics for this metric. ˆ These insights resulted in Service desk management having data available for concise agent coaching based upon these insights. Resulted in more tickets passing rst call resolution thus reducing the probability of IBM failing this service level and paying Anthem for missing this metric. Developed and designed a dashboard for tracking Anthems migration to Windows 10 operating system. ˆ This Project supported the entire Anthem enterprise and saved IBM a total of 100,435K in service level agreement revenue during 2019 and early 2020. These insights allowed IBM to validate and gain approval for waivers impacting service desk performance. Developed and designed a dashboard for IBM & Anthem leadership to track Anthem users who are not enrolled into Anthem s self-service password tool.
ˆ The results were signi cant on demand insights into who within Anthem was not enrolled into this service totaling 7% of the user population not enrolled into this service as of 12/1/19..
ˆ Set up automated emails to end users to educate them on the bene ts. Contact
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Education
Art Institute of Colorado
Bachelor’s Degree in Media Arts and Project
Management 2010
Skills
TOP SKILLS
Data Visualization
Microsoft SQL Server
Data analysis
Quality Assurance
Tableau Developer
Statistics
KPI's
Service Level Reporting
Data Analytics
Business Insights
Data Modeling
Business Requirements
Tagging
Triggers
Marketing Analytics
INDUSTRY KNOWLEDGE
Testing
Software Development Life Cycle (SDLC)
Software Documentation
Strategic Planning
Agile Methodologies
Advanced Troubleshooting
Software Documentation
Robotic Process Automation
Marketing Analytics
TOOLS & TECHNOLOGIES
QA Automation
QA Manual testing
Microsoft Excel
Red Hat Linux
Active Directory
Servicenow
SAP Fieldglass
Automation
Spyder
Jupiter Notebooks
Tableau
Anaconda
Microsoft SQL Server 2008 R2
MySQL
DB2 Server
SSRS/SSIS
Salesforce Marketing Cloud
Google Tag Manager
Looker Studio
GA4
LANGUAGES
Python
VBA
SQL
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