Vynell Henderson
626-***-**** *********@*****.***
SALES EXECUTIVE AND ACCOUNT MANAGER
Experienced, high – energy professional with demonstrated ability to contribute to performance standards and sales targets. Expertise in territory accounts, competitive environment, customer service, and business dynamics. Leadership and organization ability to influence other, to achieve monthly deadlines.
Advertising Strategies
Market Research and Analysis
Inventory Tracking and Maintenance
Category Management
Strategic Product Planning
Cross-Merchandising
Sales Reporting and Projections
Negotiated Contracts with Vendors
EXPERIENCE
ITG Brands, Los Angeles, CA July 2021 – July 2024
Retail Sales Representative
Identify opportunities to drive volume and market share in your Territory, selling ITG Brands
Product programs and promotion to retailer in the Los Angeles area. Be accountable for
Delivering and maintain partnerships with retailer.
Met my goal for new item placement and distribution in the pass quarter
Cigarette category is down, but was able to still grow the Cigars category by 20%.
Performs other job relater duties as assigned
LIL Drug Store, Cedar Rapids, IA
Retail Sales & Merchandising July 2018 – October 2020
Selling over the counter Non-Prescriptions Travel Size Health and Beauty aids products
Into C store account throughout the Western region. Working with Manager to update
their current plan-o gram to include new and current item that will impact the grow of
this category.
I have achieved success in driving consistent sales and gross margin increases in the past year.
I travel to multiple cities within a specified territory to ensure customer service.
Partner with store personnel and co-workers to achieve and maintain merchandising excellence Report and discuss observations and issues with Senior Manager
General Mills, Scottsdale, AZ
Retail Sales Representative June 2002 – Sep.2017
Identified and executed the placement of General Mills products in retail chain stores.
Independently tracked store inventory while collaborating with supplemental labor resources to fill display inventories as needed.
Ensured the share-of-shelf was equal to or greater than market share and products were aligned with competitors.
Established and maintained effective communication with various stakeholders about volume and profitability, while implementing marketing programs at the General Mills headquarter.
Vynell Henderson *********@*****.*** Page Two
ADDITIONAL RELEVANT EXPERIENCE
EDUCATION
Bachelor of Science, Education, Tennessee State University, Nashville, TN
ADDITIONAL RELEVANT INFORMATION
Received $500 Award for “Cereal in the Spotlight”.
Increased Territory Sales 30% in Two Prior Years.
Met and Closed Yearly In-Store Objection for New Item Execution.
Presented and Sold In-Store Monthly Promotion 75%.
Awarded Sales Excellence for Outstanding Performance.
Top Sales Executive for Most Products Sold to a Chain.
Increased Sales Volume by 20% Each Year.
Selected Sales Trainer for New Employees.