Business Development Sales Manager
Resume:
resume
ANN CARLETTA
Edgewater, NJ *****
***********@*****.***
https://www.linkedin.com/in/anncarletta/
EXECUTIVE
New Business Development · Strategic Marketing · Creative 20+ years Successful Revenue Generation in Multi-Media Sales 14 years Leadership of Top Performing Teams
Expert in driving growth and expanding market share, offering distinguished experience in cultivating high yielding relationships with local, regional and national advertisers. Skillful negotiator, acute to clients’ needs and able to create win-win partnerships. Quick learner, specializing in understanding new products, consultative selling and communicating need-fulfillment to clients. Consistent in surpassing corporate goals, resource optimization, generating new revenue streams, and creating customer loyalty. PROFESSIONAL EXPERIENCE
Cable Broadcast Ad Rep · Edgewater, NJ May 1998 - May 2014/May 2020-current Recognized advertising firm, dealing with electronic media research, tactical planning and buying of broadcast, radio, cable, digital advertising, print/publishing. President/Entrepreneur
Built company from the ground up, leveraging years as a former Account Executive, Sales Manager, Director of Advertising and President of an Advertising Rep Firm to capture and develop high value accounts. Ensured the highest levels of client service and satisfaction, gaining referrals, long-term accounts and repeat business. Over saw media strategy, buying and planning, specializing in political clientele as well as QSR accounts. Worked directly with customers to pitch on optimal media buying for digital, cable, radio and broadcast TV. Kept current on news, industry trends and competitive tactics.
Notable Accomplishments
· Rocketed $1MM in sales in new business development in 2 months.
· Became a recognized Subject Matter Expert in Political and Issue Advertising.
· Led LBI Tourism PR/Media campaign after Superstorm Sandy RTL AdConnect · New York, NY March - September 2019 RTL AdConnect specializes in broadcast and digital media solutions across the widest selection of programs, talent and platforms worldwide, helping brands achieve diverse and effective multi-market and global strategies. Sr. Director of Media Responsible for building relationships in US and Globally selling Premium Digital Inventory on: YouTube Channels featuring Fremantle content (American Idol, America’s Got Talent, The Price is Right); SpotX (SSP for CTV & Video) & BBTV – the 2nd largest video property worldwide of unique viewers. Internationally selling broadcast inventory on #1 or # 2 broadcast station and OTT platforms. Spectrum Reach, Staten Island, NY May 2014-January 2018 Spectrum Reach is the Media Sales team for Spectrum (formerly Time Warner Cable), Verizon Fios, Direct TV and Dish in the NY DMA and 15,000 digital and mobile properties nationwide. Local Sales Manager Manage a team of 6, including 4 Account Executives handling day-to-day management of the linear, digital and mobile ad business in local, regional and national zones. Revenue Growth Leader: Grew Revenue 33% in year 1, 34% in year 2, 24% in year 3. Ranked #1 of 71 sales teams in % of revenue exceeding budget in 2015, Remained in #2 position in 2016. #1 Team in Q2 2017. Continue growth in linear (TV Ad Sales) and digital sales (Display, Pre-roll, sponsorships, interstitials) and mobile sales managing profitable revenue stream; keep sales force current in new media. Manage monthly quarterly and annual budgets for team. Accompany AEs on sales calls with major accounts. Work with agencies, media buyers and direct with clients. resume
ANN CARLETTA
Page Two • 201-***-**** • ***********@*****.***
Conduct weekly team meetings and one-on-one performance review sessions. Monitor new business, renewals and collection activities. Provide analysis of weekly budget forecast. Train and motivate AEs to reach set goals. Computer skills: CRM, Word, Excel, PowerPoint, Salesforce, TIM, View. Notable Accomplishments
• Winner of 2015 "COOL Cup" Leadership award for exceeding budget: #1 of 71 teams nationally.
• Winner of 2016 "Media Leaders Cup" Leadership award for exceeding budget: #2 of 71 teams nationally.
• Q2 2017 Sales #1 Local Sales Manager in Big Apple Zone. Verticals: Healthcare, Health Insurance, Automotive, Automotive After-Market, QSR, Real Estate, Education, Political
Cable TV Advertising Associates, Inc. Totowa, NJ
A full-service television rep firm for cable systems in the NY Market and WRNN a NY broadcast station. PRESIDENT 1995-1998
Grew annual budget to $12MM. Promoted continuously throughout tenure due to a track record of consistent growth leadership, quick assimilation of business needs and willingness to take on additional roles. Led negotiations to become Sales Rep Firm of multiple cable systems and a broadcast station. Took over an under- performing operation. Troubleshot to identify specific issues and identify areas for future growth. Re-engineered operations to focus on regional sales. Closed high value contract deal to represent The Record & TCI TV as exclusive advertising sales representative of original programming. Began as the sole Sales Rep, building operations to an eventual staff of 20 including Sales Managers, Account Executives and Support Staff. Gained valuable skills in personnel hiring and development. Built and maintained high value relationships with Affiliate Sales Representatives at 40 national cable networks. Verticals: Healthcare, Automotive, Automotive After-Market, Political, Entertainment, Media, Destination Shopping
Notable Accomplishments
• Won Top Sales Rep recognition and led 2 Sales Reps in the top 15 of all TCI systems nationally.
• Led high impact presentations on being successful selling various cable networks across the US.
• Grew annual budget to $12MM on 40 networks. Led successful contract negotiations to become Sales Representatives firm of multiple cable systems, print publisher and a broadcast station. EDUCATION
Executive Masters in Business Administration ~ Finance Rutgers Business School, Newark, NJ
Independent Study ~ Medicine
AUA School of Medicine/AICASA, St. Johns, Antigua
Post-Baccalaureate ~ Pre-Medicine
New York University, NY, NY
Bachelor of Arts ~ Major: Radio, Television, Film Studies Minor: Journalism University of Maryland, College Park, MD
resume
ANN CARLETTA
Page Three • 201-***-**** • ***********@*****.***
MEDIA PORTFOLIO-CREATIVE SENSIBILITIES
Wrote, produced and directed a wide range of video projects including:
• News segment on a Multiple Sclerosis Fundraiser
• Video Honoring World Recognized NYU-Langone Medical Center Neurosurgeon
• Campaigns With Regional Medical Centers promoting Breast Cancer Awareness Month CERTIFICATION
Interactive Advertising Bureau (IAB) - Digital Media Sales Certification The Institute for Ethical Leadership Executive Ethical Leadership Certification SPEAKING EXPERIENCE
The Rose Awards: Emceed event at Hayden Planetarium in NYC. 500+ attendees Rutgers Business School: Present to 100 attendees including Gary Rodkin, past CEO and President of ConAgra Foods and Pepsi-Cola North America
Host: Live interview with Tom Renyi, Past Chairman & Chief Executive Officer of the Bank of New York Company
INDUSTRY SERVICE
Interactive Advertising Bureau (IAB) 2014-2019 - Advanced TV Committee Women in Cable Telecommunications (WICT) 2014-2019 MarComm Committee – Wrote for social media sites
(LinkedIn, Twitter, Facebook)
Association of National Advertisers (ANA) - 2014-2018 Digital & Mobile Marketing Committee Spectrum Reach - 2014-2018 Women’s Collective, Leadership Committee COMMUNITY SERVICE
FACES NYU-Langone Medical Center 2006-current: Assist with Community events and Fundraisers. Edgewater Housing Authority: 2018-current Commissioner Staten Island Chamber of Commerce Foundation: 2017-2018 Board of Directors State of NJ Epilepsy Task Force 2012-2014 Appointed to serve on Task Force to make recommendations to the state to address the needs of people with epilepsy. AWARDS
Rutgers Business School: Ben Sopranzetti Award: Demonstrating the values near and dear to our Dr. Ben: integrity, selflessness, and a sincere desire to help people who are less fortunate Cabletelevision Advertising Association of NY: Richard Stalhberger Award: in recognition of outstanding contributions to the growth and development of cable advertising in the NY market
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