Demand Marketing Intern

Kayla Brandon

Grand Rapids, MI ***** 217-***-**** *************@*****.*** https://www.linkedin.com/in/kaylakbrandon/ Education

CENTRAL MICHIGAN UNIVERSITY JANUARY 2022 – MAY 2024

· Bachelor’s degree in marketing

· Minor in Information Systems

Experience

DEMAND MARKETING INTERN SERVICE EXPRESS MAY 2024 - PRESENT

· Managed daily marketing operations and responded to the Demand Help Desk Tickets, improving ticket management efficiency

· Created informative documentation for Sales Development Representatives and others to improve ticket processing

· Created and executed 5 Marketo email campaigns for cold prospects, achieving a 31% open rate, 6.9% click rate, resulting in 60 new campaign members through integration with Sendoso and Salesforce

· Monitored our Google Ads budget, contributing to improved ad spend efficiency

· Documented sales strategies and built out the new territory teams using TechTarget, Salesforce and 6Sense

ATHLETIC MARKETING INTERN CENTRAL MICHIGAN UNIVERSITY JANUARY 2024 – MAY 2024

· Developed and executed marketing plans for lacrosse, enhancing team visibility

· Assisted in the planning and executing of promotional campaigns and themed nights, boosting fan engagement

· Optimized inventory, reducing clutter by 50% and created excel inventory documentation for future efficiency

STUDENT ATHLETE CENTRAL MICHIGAN UNIVERSITY JANUARY 2022-DECEMBER 2023

· Helped lead my team to the MAC (Mid-American Conference) tournament in 2022

· Developed exceptional time management skills by balancing athletic schedules with academic responsibilities

· Conducted detailed film analysis of upcoming opponents to enhance game strategies

· Consistently demonstrated commitment and reliability, fulfilling all team and academic obligations with a strong work ethic both on and off the court STUDENT ATHLETE (Volleyball) PARKLAND COLLEGE AUGUST 2019-DECEMBER 2021

· Contributed to the team’s success, achieving a second-place finish at nationals in 2021 and a first-place finish in 2022

· Helped create a strong team dynamic through commitment to team goals and continuous support, enhancing overall team cohesion and performance

Skills & Abilities

Marketing Automation Tools CRM & Sales Platforms Digital Advertising

· Marketo · Salesforce · Google Ads

· Sendoso · 6Sense marketing & · LinkedIn

· TechTarget sales certified

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