Creative Director Senior Copywriter

FAITH KINSLOW

Senior Copywriter/Branding Strategist

************@*****.*** Mobile: 917-***-**** 4309 25th Avenue, Astoria, NY 11103 Portfolio: www.trueidentitybranding.com

LinkedIn: https://www.linkedin.com/in/faithkinslow/ SUMMARY

Award-winning, versatile Copywriter/Creative Director/Brand Strategist with track record of developing successful, groundbreaking marketing copy and concepts in all media — from digital (UX and SEO optimized) to print. Valued for developing an abundance of fresh ideas, attention to detail, delivering quality work on time, instilling good will and working harmoniously. Created online branding course for business owners in 2020 that has received rave reviews. CORE COMPETANCIES

Create copy, concepts, campaigns and content for B2B and B2C

Develop Branding Strategies

Search Engine Optimization; UX experience; Corporate communications

New product development (naming, positioning)

EXPERIENCE

EHE Health, Copywriter (2022–2024)

Developed persuasive emails, web copy, and collateral for B2B and B2C clients to increase participation in the company’s legacy preventive health exam.

True Identity Branding, Senior Copywriter/Brand Strategist/Creative Director (2005-2022) Big concept thinking led to award-winning campaigns. Uncovering unique attributes my clients “can own”. Creating strategically-sound, compelling copy that have increased sales by 33 to 50%. Accounts/Clients:

Repsly (2022): Created digital concepts and ads for this SaaS and mobile app company

Robert Russo, CPA (2021): Write website copy, blogs, articles for accounting firm.

Ricoh (2020): Created copy for new multifunction printers/scanners/copiers.

American Express (2018–2019): Collaborated with UX Designers, Product and SEO teams to create UX and SEO optimized copy for corporate and business credit cards, and payment solutions.

Shakti Coin (2018): helped launch this cryptocurrency, developing mobile copy and marketing.

Affinity Health Plan Brand Copywriter (2015–2017): Wrote, led and managed marketing campaigns, increasing buy-in within company and brand awareness. Developed copy and content for digital, print and presentations as well as corporate communications for CEO.

Gunn Media, Prosper Digital, Eppley Building & Design, BHR Training, The HR Advantage, House Logic, Newelle-ness: (2012–2015) Developed branding and copy for digital and print, increasing sales from 30 to 50%.

DealerTrack (2010–2012): Developed strategies, business-to-business copy, thought leadership articles and white papers for leading automotive technology (SaaS) company. Increased sales through website content, landing pages, print, brochures. Launched award-winning products for the retail market. Created successful corporate communications for all solution groups in the US and Canada. Developed and implemented Strategic Brief into creative and project management process, resulting in increased efficiency and effectiveness. Created Grammar and Style Guide, ensuring consistency throughout organization.

Smithsonian, Catholic Charities, City Meals, and Scripps Research (2007–2010): Developed copywriting

(including Google AdWords), strategies, and marketing direction, which increased sales, subscriptions and donations. Developed copy, strategies, marketing and media plan that resulted in conversion of new clients across the country for M & F Stringing.

American Institute of Certified Public Accountants (2007–2009): Created record conference attendance with compelling direct mail and sales materials.

AXA (Financial, Investment, and Insurance), Chase Bank, Health Communications Network and Animal Endocrine Clinic (2006–2008): Developed strategy and digital copy

TheStreet.com, Senior Copywriter (2006–2007): Developed acquisition and retention strategies, digital copy, long-form copy and email marketing campaigns, increasing financial product subscriptions. Optimized landing pages and email campaigns. Demonstrated to legal department how company could develop more aggressive, effective copy while still meeting compliance regulations, resulting in a groundbreaking creative approach.

The Coastal Group, Vice President, Copy Supervisor (2000–2005): Created all copy, brand strategies and content for this marketing agency as well as its clients, producing record sales and awards. Supervised art direction and copy for dozens of accounts including four real estate accounts: Hartz Mountain, Lincoln Harbor, GVA Williams and Seaview Estates. Brands in other categories include Modern Scientific Health, Gym Source, Blue Star Jets, CBK Home, United Design, Melrose International, Botanica, Front Gate, Scent-Sations, Susan Ciminelli, JR Gold Designs, Novell Studios. Trained intern to become a copywriter, resulting in her first copy job. EDUCATION

• Bachelor of Arts: Psychology, Dean's List, City University of New York-Queens College

• School of Visual Arts and The New School: Advertising Copywriting and Art Direction

• Advanced marketing courses, seminars, SEO, digital best practices

• Marketing Experiments Lab: Optimization of landing pages, emails, content, ads AWARDS/INDUSTRY RECOGNITION

Clio Finalist: L’eggs Pantyhose/Rockettes, “Kick”

Advertising Age’s Best Commercials of the Year: L’eggs Pantyhose/Rockettes, “Skyscraper”

AdWeek’s “What’s New Portfolio” — New and Noteworthy Ads: L’erin Cosmetics

Marketing & Media Decisions: attributes 30% sales increase to L’erin campaign

Highest scoring television commercial in Kenner Toy’s history: Strawberry Shortcake

Best Jewelry Ad of the Year: Novell Studios

Direct Mail piece outscores Front Gate’s historic control VOLUNTEER EXPERIENCE

• School of Practical Philosophy: develop marketing

• Manhattan Chamber of Commerce: Ambassador; Membership Chair for Business Referral Group

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