Digital Marketing Senior Copywriter

*******@****************.*** Alden, United States 641-***-****

Christa Nichols

M A R K E T I N G C O P Y W R I T E R

*******@****************.*** Alden, United States 641-***-**** Profile

I'm a sales copywriter with more than seven years of experience writing persuasive copy that converts. My work helps D2C and B2B clients in a variety of industries, including fintech and SaaS increase leads, conversions, and customer acquisitions. My attention to detail makes me great at proofreading and editing. I'm a stickler for capturing brand voice and skilled at emotional storytelling that connects with consumers. I love collaborating with cross-functional teams on the execution of marketing initiatives, and I give and take feedback well. Strong design knowledge. Employment History

Founder & CEO, Christa Nichols Copy, Remote

December 2017 — Present

Brand copywriter for clients in a variety of industries worldwide, including:

• Financial planning

• Real estate investing

• Online coaches and course creators

• Supplements

• Health, fitness, and beauty

• Tech and tech startups

• E-commerce

• Software startups and more

My work helps clients achieve 6- and 7-figure launches, reduce lead costs, and increase clickthrough and conversion rates. Results include:

• Sales positioning that helped a tech startup go from $12k/mo to $75 million in revenue within 2 years.

• Sales messaging that helped sell out all spots in a paid beta launch to cold audience within 48 hours.

• Email sequence that generated record-setting sales for an online coaching program to the tune of multiple six figures in less than two weeks. Sales Copy Specialist, Gingiber

April 2024 — Present

• Helped turn a failing launch around by providing strategic copy consulting based on target market research mid-launch in Spring 2024.

• Worked with visual designers and strategists to pinpoint key areas that needed a shift in messaging.

• Wrote all sales copy for the Fall 2024 launch, which generated 7-figures in revenue.

Sr. Copywriter, PodUp

June 2023 — December 2023

Links

Website

Portfolio

LinkedIn Profile

Client Testimonials

Skills

Strategic Solutions

Design Knowledge

Conceptual Development

Grammatical Precision

Storytelling

Brand Positioning

Teamwork

Communication

Attention To Detail

Marketing Campaigns

Proofreading

Brand Voice

Customer Acquisition

Creative Direction

Research

Persuasion

Copywriting

Strategic Planning

Data Analysis

Messaging Strategy

Sales Psychology

Adobe Creative Cloud

Google Drive

Microsoft Office

*******@****************.*** Alden, United States 641-***-****

• Provided strategic messaging consulting to a startup podcasting software company.

• Wrote copy for their funnels, emails, video scripts, and more.

• Worked with professional voice actors and video producers to write content for video ads and video sales letters.

• Provided strategic consulting on a fundraising pitch deck that helped the company generate $2,000,000 in additional funding.

Conversion Copy Coach, ClickFunnels

June 2022 — May 2023

• Provided sales conversion copy coaching to members of Russell Brunson's coaching programs, including his Inner Circle Coaching program and Two Comma Club X Coaching program.

• Members wrote stronger messaging and experienced increased opt-in and conversion rates from their marketing campaigns.

• Example: A member changed the copy on her application form according to my recommendations and booked 4 appointments in 24 hours. Lead Gen & SEO Blog Specialist, Dean Graziosi

September 2021 — July 2022

• Created SEO-optimized blogs that generated swarms of traffic to Dean Graziosi's online coaching program website.

• Wrote copy for an ebook used as a lead magnet for his Mastermind coaching program with Tony Robbins.

Sr. Copywriter, SERHANT

April 2019 — May 2022

• Wrote marketing copy for webinar scripts, sales funnel copy, Facebook ad copy, text, and email sequences for Ryan Serhant's real estate coaching programs.

• Marketing copy helped the brand reach eight figures in revenue within two years. Sales Copywriter & Entertainment Blogger, Jay Shetty January 2019 — March 2022

• Wrote and managed content for the On Purpose with Jay Shetty podcast including blog articles, video descriptions, and twice-weekly emails.

• Created sales copy for various promotions, including a collaboration with the Calm app, the Genius Coaching Program, and the "Think Like a Monk" book launch. Senior Copywriter, JW Agency

November 2018 — Present

• Wrote high-converting ad copy for agency clients from multiple industries.

• Decreased lead costs by 50% for multiple clients.

• Provide strategic consulting on client funnel copy and messaging.

• Managed ads for agency clients from Jan 2018 to Jan 2019. Education

*******@****************.*** Alden, United States 641-***-**** Bachelor of Science in Journalism and Mass Communications, Iowa State University, Ames

August 1999 — May 2001

• Graduated with honors.

• Wrote for the Iowa State Daily newspaper

• Iowa State University Extension intern

Northwestern College, Orange City

August 1997 — May 1999

• Mass communications major

• News editor of the campus newspaper

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