Social Media Content Marketing

Madelyn Liberati

Cleveland, OH ***********@*****.*** LinkedIn Profile 330-***-****

EDUCATION

BALDWIN WALLACE UNIVERSITY – CARMEL BOYER SCHOOL OF BUSINESS Bachelor of Arts, Marketing Graduated: May 2024 Minors: Convergent Journalism, Entrepreneurship Certificates & Skills: Meta Business Suite, Hubspot Content Marketing Certificate, Mailchimp Email Marketing, Google Analytics, Excel Certificate, Bloomberg Terminal Certificate

● Relevant Coursework: Digital Marketing, Services Marketing, Content Marketing, Foundations of Media Production, Social Media Fundamentals

● Activities: The Exponent – Baldwin Wallace University Student Newspaper EXPERIENCE

AUDACY Cleveland, OH

Events and Promotions Coordinator July 2024 - Present

● Demonstrate interpersonal skills by connecting with diverse audiences in various settings.

● Coordinate and execute events, with a focus on seamless operations and attendee satisfaction.

● Ensure physical capabilities to lift and transport event setup and breakdown materials.

● Demonstrate a strong familiarity with local sporting events, enhancing the station’s presence at the gatherings.

● Efficient in distributing promotional items, enhancing brand visibility and audience engagement. FAIRMOUNT PROPERTIES Orange, OH

Marketing Intern – Medley Apartments December 2022 – August 2023

● Created customer-facing materials, including social media, photo, and video content to activate campaigns promoting the new Medley Apartments adjacent to Cleveland Clinic’s main campus

● Designed daily Facebook and Instagram content for the apartment complex

● Maintained community engagement and direct customer service on Medley Apartment’s Facebook and Instagram via comments and direct messages

● Produced photo and video content of retail stores, restaurants, museums, and seasonal events, Medley residents would experience while choosing to live at Medley Apartments

PINECREST Orange, OH

Marketing Intern May 2023 – August 2023

● Created and scheduled content calendar for posting

● Assisted in developing content strategy and editorial calendar

● Analyzed social media metrics and made data-driven recommendations

● Staffed events- set-up, registration, engaging with attendees Pinecrest Dog Days of Summer Event August 2022 /August 2023

● Assisted marketing team in producing a successful dog-themed event supporting the Cleveland APL

● Supported hourly events with company sponsors to engage guests and dogs

● Managed event registrations and attendee communications Kee On Sports Media Group Greater Cleveland, OH

Sports Reporter July 2022 – September 2022

● Reported live written content on Ohio High School Athletics football games

● Interviewed sources associated with each sporting event

● Photographed, researched, and formatted content for publishing

● Developed strong multitasking skills via writing and watching the game at the same time

● Ensured deadlines met for each story

THE EXPONENT – Baldwin Wallace University Student Newspaper Berea, OH Assistant Social Editor, Staff Writer March 2022 – May 2022

● Managed Twitter profile to increase engagement and promote community stories

● Monitored community engagement between users and The Exponent profile

● Promoted The Exponent print and digital editions to Baldwin Wallace students and Berea through posts CERTIFICATES & SKILLS

Meta Business Suite, Hubspot Content Marketing Certificate, Mailchimp Email Marketing, Google Analytics, Excel Certificate, Bloomberg Terminal Certificate

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