Graphic Designer Social Media
Resume:
Catherine
McAran
Marketing Communications Specialist / UX Designer
Tecumseh, MI 49286
*******@*****.***
https://tinyurl.com/catatrka tinyurl.com/mcaranrox
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Skills
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About
Adobe CS: PhotoShop, InDesign, Illustrator, and XD • Project Management • Marketing Strategy • Graphic Design • UX Design / UI • Branding • Corporate Guidelines • Content Creation • Social Media Management• Copywriting • Marketing Research • HubSpot Content • French • Managing Expectations • Marketing Campaigns • Blog • Large Event Planning • Video Editing • PR / Media Coordination • Digital Marketing Manager •
Catherine McAran is the Marketing Specialist and Lead Graphic Designer at RKA in Romulus, MI. A University of Michigan LS&A, class of 2003 Graduate, she brings to the team her strong background of 20 years in Marketing, Branding, and UX Design working in Washington, DC and New York City for creative and marketing agencies, non-profits, startups, and large enterprise companies, such as Blackboard Inc, NatGeo, IBM, CBS, OmniCom Media Group, and AIG. She has since returned to Michigan and leads the RKA Marketing/Design Department for over 3.5 years in Detroit.
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Experience
RKA Petroleum Marketing Manager / UX Designer
APRIL 2021-Present https://tinyurl.com/catatrka
Digital Marketing Manager: Marketing campaigns, content creation, Web, email and social, print (direct mail, billboards, tank wagon graphics, building sign design) and events
Daily social media, blog and social media management: @RKAEnergy
Graphic design and copy writing of all communications, print and digital: brochures, folders, flyers, postcards, blogs, newsletters, email blasts, social media, website, and blog, plus full RKA fleet rebranding
Content Marketing and creation, AB Testing, campaign success tracking, Digital Asset management, creative copy and graphics content
AP prototyping using Adobe InDesign for Wireframes and XD for mockups
Email campaigns (Send in Blue, MailChimp, Brevo).
Video production with PR initiatives: https://www.youtube.com/@rkapetroleum
Trade show graphics, booth design and web content for go to Market in US while staying within corporate guidelines.
Leading large corporate event marketing, planning, and coordination
Corporate gifts and all promotional items, including Axomo company store, swag management
Internal and external communications: Emails, hiring events, PPT, newsletters
Branding specialist: Complete corporate rebrand including messaging and style guide (written and visual), and implementation over old corporate style guide
Adobe CC (Adobe DC, Acrobat Pro, PhotoShop, Illustrator, and InDesign), WordPress, Asana, social media management, AIO SEO, blog content, branding, copywriting, graphic design, video, frame.io, messaging, campaigns, Sage, NetSuite, Pastel, Microsoft Office, Excel, web design www.rka.com
Schafer Hardwood Flooring Company Director of Marketing
NOVEMBER 2020 - APRIL 2021, TECUMSEH, MI
Copywriting and editing of all digital and print sales marketing collateral: website, 1-pagers, brochures, technical documents, labels, google docs, and product spec sheets.
Design of all company sales and marketing materials: Package design, business card design, large semi-truck graphic design and layout, and all marketing and sales communication documents.
Web and print Branding style guides: Colors, fonts, updating logo, vectorization
Blog research, content writing, and editing
Videos of production and posting on social media to boost engagement and company awareness.
Communicating and effectively translating highly complex, technical specifications to fit requirements of customers, production, HubSpot and Integra.
Exterior design refreshing: Road Signage, lighting, delivery truck decals
HubSpot CRM, Integra ERP, MS Word, Excel, Google Sheets, Google Docs, PhotoShop, InDesign, Adobe Scan and Acrobat.
Freelance / Contractor UX Designer / Marketing Consultant
AUGUST 2010 - 2014, WASHINGTON DC
OCTOBER 2014 - 2020, NEW YORK, NY
UX Design, IA, graphic design, branding kits, marketing and User Experience Research Wireframes, mockups, interactive prototyping, UI style guides, version control, artistic direction, branding guidelines, logo and icon design, copy editing, team leading, original proof of concept.
Adobe CS: Mainly PhotoShop, Illustrator, InDesign, and XD. Sketch, Balsamiq, and Axure RP and Web Design: SquareSpace, Wordpress.
Clients included large enterprise companies (IBM, AIG, National Geographic, CEB, OmniCom Media Group, NASA, Mphasis, and Photon Interactive) to smaller startups for 6 month - 1+ year contracts.
Blackboard Inc / Director of Marketing
AUGUST 2003-AUGUST 2010, WASHINGTON, DC
Designed and maintained of college & university clients’ student ID/campus card program websites, HTML emails wireframes
Created an e-commerce marketing product Campus Impact™, a design and marketing platform for Blackboard’s clients (Higher Ed)
Sales to Marketing Plan implementation for 80+ Blackboard Clients / year (University of Maryland, Baltimore, Johns Hopkins, Dartmouth, PITT, SUNY, and more)
Led quarterly WebEx presentations on how to optimally market your card program: PPT / Keynote design, content, case studies, educated collaboratively with universities on campus card brand image, made unique RFP marketing UX design proposals, designed collateral, and wrote copy for all targeted marketing pieces (web, email, print, and social media)
Building wires and mockups of Card Office websites.
Total product project + creative management, and profit/loss accountability including all steps: design, pricing, delivery, metrics, contracts, and billing
Designed all Blackboard internal communications for monthly corporate fundraising events, using email, print and web
Prepared targeted graphics and tables, working directly with the in-house Blackboard RFP team, for detailed RFPs university higher education clients
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Education
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Certificates & Awards
University of Michigan / BA 4.0 GPA
AUGUST 2000 - AUGUST 2003, ANN ARBOR, MI
Earned Degree Summa Cum Laude in 3 years Bachelor of Arts with Highest Distinction / Summa Cum Laude
Major: Cultural Anthropology Minor: French, Statistics
Golden Key International Honor Society James B. Angell Scholar
TJP&A Washington, DC Web Designer Pro Certificate Fall, 2010
BLACKBOARD ANNUAL CORPORATE AWARD Only 4 recipients / year – “Planning, Collaborating, & Communicating” Dec. 2010
LE CORDON BLEU London, England DIPLÔME DE CUISINE, FRENCH CUISINE Summer intensive program June- Aug 2000
ROTARY EXCHANGE SCHOLAR Port Elizabeth, South Africa Collegiate School for Girls 1999-2000
https://tinyurl.com/catatrka
https://tinyurl.com/mcaranrox
https://vimeo.com/50275127
www.rka.com (all my design work, copywriting, SEO, photography)
https://www.facebook.com/RKAEnergy
https://www.instagram.com/rkaenergy/
https://www.linkedin.com/company/rka-energy
https://x.com/rkaenergy
https://www.youtube.com/@rkapetroleum
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