Digital Marketing Media

Kenneth VandenBout III

Grand Rapids, Michigan **************@*****.*** 616-***-**** linkedin.com/in/kennethdalevandenboutiii

Professional Summary

Results-driven Digital Media Director with an MBA in Marketing and over 7 years of experience in digital strategy, performance marketing, and team leadership. Proven expertise in managing high-impact paid media and search campaigns that drive engagement, boost ROI, and support business growth. Adept at leveraging data-driven insights to inform strategic decisions and optimize marketing outcomes.

Core Competencies

Digital Strategy Paid Media Management Google Ads Meta Ads Search Ads 360 SEO Data Analytics Team Leadership Client Management Performance Optimization Budget Management

Professional Experience

Director of Digital Media ROR Partners April 2023 – Present

- Lead digital media strategy across search, social, display, and video channels, driving brand growth and campaign performance.

- Manage and mentor a team of digital specialists, enhancing paid media and search efforts across multiple platforms.

- Oversee campaign execution, leveraging advanced analytics to optimize performance and maximize ROI.

Digital Media Manager ROR Partners June 2022 – April 2023

- Developed and executed multi-channel digital marketing strategies, focusing on paid search, social, and display networks.

- Managed paid search and social campaigns, ensuring alignment with client objectives and KPIs to drive customer engagement.

Adjunct Professor Davenport University Sept 2020 – Present

- Teach advanced courses in Digital Marketing, Digital Brand Engagement, and International Marketing.

Digital Marketing Specialist Stiles Machinery Nov 2021 – June 2022

- Managed comprehensive digital marketing activities, including SEO, social media, and email campaigns.

- Enhanced lead generation through strategic optimization and data-driven adjustments in paid media.

Digital Media Specialist ddm marketing + communications Jan 2021 – Nov 2021

- Executed and optimized paid media campaigns, integrating efforts with broader marketing strategies to meet KPIs.

Marketing Operations Manager Maltese Marketing, LLC Mar 2019 – Jan 2021

- Led marketing operations, overseeing digital projects and optimizing processes to enhance team performance.

Digital Media Specialist Maltese Marketing, LLC Nov 2017 – Mar 2019

- Managed Google Ads and SEO initiatives, improving ad performance and search engine visibility through targeted strategies.

National Sales Manager Manakey Group LLC 2015 – 2017

- Spearheaded national sales strategy, expanding market share and optimizing e-commerce sales through targeted campaigns.

Education

MBA, Marketing Davenport University 2018

BBA, Marketing Davenport University 2016

Post Graduate Certificate, Marketing Davenport University 2023

Contact this candidate