Business Development Revenue Growth

Edward Hollings

************@*****.*** • 832-***-****

Professional Experience

Business Development Director 2020 to 2024

Upside Marketplace Remote - Washington, D.C.

Drive revenue growth by acquiring new customers and increasing shopping frequency, partnering with Merchants for customer acquisition and revenue growth. Lead business development efforts in the Restaurant, Fuel, C-Store, and Grocery sectors.

●Responsible growth by closing new business, generating sales leads, and owning the entirety of the sales pipeline. Work target accounts as well as creating new opportunities within a customer profile, breaking into new accounts, and consistently meeting or exceeding quota. Resulting in 90% increase of revenue in the same markets versus prior year.

●Coordinate and worked with the cross-functional teams (Marketing, Product, Customer Success, Legal, Key Executives) to ensure company success; customer satisfaction, expansion and retention. As a result, decreased customer churn by 40%, increased revenue and transactions.

●Great at selling value as opposed to discounting price; high-value models of selling with understanding and implementation of company strategy on financials, offerings and segments.

●Participate in sales meetings, training, networking and business development events to stay ahead in the competitive landscape, self-growth and improvement.

Regional Petroleum Marketer 2019 to 2020

Mountain Express Oil Company Houston, Texas

Negotiate fuel sales and responsible for total store sales through customer acquisition, promotion execution, sales strategy and customer retention. Develop strategies to assist dealers with competitive position, maximization of profit and compliance with negotiated terms and brand standards.

●Create proposals and negotiate agreements for new contracts & renewals, offering recommendations based on market intelligence and customer needs, while exceeding new customer growth goals.

●Promote brand awareness through regular training sessions with store owners, detailing promotions, gap analysis insights and offering strategies on how to utilize end-user data to add value to business operations.

●Present innovative operation plans and pricing strategies to enhance both short and long term revenue growth for store owners and fuel brands distributed, yielding a 7% profit increase.

●Evaluate viability of new customers and track performance based on key metrics to ensure proper implementation of retail pricing, advertising, brand requirements, fuel and credit card programs.

District Manager 2014 to 2019

Keurig Dr Pepper Houston, Texas

Responsible for building brand loyalty, brand value and creating market strategy to achieve sales objectives through the coaching and development of sales teams. Conducted analysis and developed presentations obtain display activity, expanded distribution and optimized shelf position to boost volume and market share.

●Delivered brand line reviews to regional convenience store buyers, created promotions, improved retailer engagement and provided consumer centric solutions which resulted in 8% sales increase.

●Developed cross functional teams to include sales, key accounts, logistics and merchandising for the purpose to implement and execute “Go to Market” strategies for volume generations and profit growth.

●Created executive-level presentations for annual operating planning meetings and forecasted monthly sales volume for the second largest Dr Pepper facility in the nation.

●Increased category growth by 10% on imported brands within diverse markets by cultivating relationships with major retailers and implementing merchandising strategies for key consumption events.

Business Development Representative 2010 to 2014

Coca-Cola Refreshments Houston, Texas

Developed sales and marketing opportunities for new and established customers. Presented business reviews to increase distribution, product assortment and display activities.

●Achieved highest volume increase by optimizing product mix, expanding on-shelf space and negotiating terms for effective retail pricing.

●Increased and leveraged coupon activation, digital marketing & creative merchandising to consistently achieve 85% distribution on new item execution within 30 days of product availability.

●Improved scorecard results and achieved “Looks of Success” within the small format market through metric tracking and cultivated buy-ins on key promotions.

●Developed category and product line extension concepts to regional buyers, created promotions, improved retailers and provided consumer centric solutions.

Regional Marketing Consultant 2005 to 2010

United States Postal Service Washington, District of Columbia

Functioning as an external consultant educating clients and agencies on best practices to improve program effectiveness through integrated marketing campaigns. Developed and implemented joint business plans including key financials, timelines and budget optimization to meet objectives for marketing campaigns. Created and implemented innovative integrated direct mail programs to enhance brochures, television, digital and other print advertising.

●Received “Creative Marketing Award” for developing a 3-D direct mail advertising campaign, resulting in 35% response rate increase and an increase in vendor loyalty.

●Proactively sought opportunities to maximize marketing initiatives such as trades shows and print media. Developed and implemented a tracking system to determine the impact of marketing efforts.

●Created successful direct marketing campaigns while managing timelines, budget and the execution of the mailing process to ensure marketing initiatives are achieved.

●Engendered new pipelines for marketing proposals within multiple departments. Provided insight to prospective clients’ quantitative and qualitative solutions related to their value chain.

Education

Master of Public Administration in Business

Jacksonville State University; Jacksonville, Alabama

Bachelor of Science in Marketing

University of North Alabama; Florence, Alabama

Qualifications Profile

Accomplished market leader recognized for developing strategic framework to execute retail marketing and sales activation programs. Commercial business manager, skilled at developing innovative insights to drive sales and profitability. Successful in forging solid relationships with strategic partners and building consensus across multiple levels of management. Key qualifiers are as follows:

●Challenger Methodology

●Consultative Sales Approach

●Pricing & Profit Analysis

●Channel Sales Alignment

●Budgeting & Forecasting Skills

●Strategic Merchandising

●Convenience Retail Experience

●Cross-Functional Leadership

●KPI Tracking & Execution

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