Digital Marketing Business Analyst

Anne M. Escobar

**** **** ****** ***** *****, Chandler, AZ 85286 • 773-***-****

****.*********@*****.*** linkedin.com/in/anne-escobar-493a589

Experienced manager and analytical problem-solver with expertise building highly efficient teams. Demonstrated excellence in customer relations and building strong relationships. Over 20 years of experience in CRM system administration, digital marketing, technology implementation/integration, training, data transformation/governance, reporting/analytics, and compliance. Passionate about fostering teamwork and implementing well-defined processes that benefit all stakeholders.

SUMMARY POSITIONS, SKILLS AND EXPERIENCE

System/Data Integration • Digital Marketing Expert • Business Analyst • Reporting • Process Improvement

Database Management • Leader • Streamlined Workflows • Data Visualization • Data Governance

Team Lead/Project Manager • Hire/Trained Staff/End Users • Data Standardization • System/Process Automation

WORK HISTORY AND EXPERIENCE

A.M. Esco Consulting LLC Sep 2021 - present

Owner/Consultant, Marketing Technology

Consult with clients and stakeholders to understand their business needs and create actionable roadmaps for implementing IT solutions that promote efficiency and "work smart" strategies.

Audit system configurations by analyzing and visualizing client data to identify areas for improvement, ensuring clients maximize the value of their applications through best practice recommendations.

Integrate data from clients' time/billing system (Elite) and HR system (Dayforce) into enhance their CRM data and setting up automated nightly updates for seamless information flow.

Lead large-scale data cleansing initiatives and support clients in migrating to a new CRM system, ensuring data accuracy and integrity throughout the process.

Develop “How-to” documentation and provide training for internal consultants and end users on CRM platforms and email marketing tools to ensure efficient usage and adoption.

Create “grab and go” templates to streamline the creation of digital marketing campaigns, reducing turnaround time while maintaining brand consistency and optimizing the user experience.

Advise clients on process improvements by guiding them through workflow enhancements and best practices for data standardization to optimize business operations.

Assist clients through merger and rebranding efforts, providing strategic guidance on aligning branding styles and processes to support new digital marketing initiatives, ensuring a cohesive brand identity across all platforms.

Managing budget, ensuring all initiatives keep within budgetary constraints.

DLA Piper, LLP April 2019 - May 2021

Senior Manager, Marketing Technology

Managed and coached Data Team on data hygiene, system processes, and the execution of high-volume digital marketing campaigns.

Project managed several firm initiatives related to CRM/digital marketing efforts.

Cross team collaboration with an international integration team to onboard 5 Canadian offices into the U.S. instance of CRM, taking over the management of their mailing list data, CASL consent and website profile sign-up form.

Redesigned the CRM, trained and applied processes to ensure compliance with the firm’s data privacy.

Analyzed analytics and provided custom reporting and visualization for management.

Integrated sensitive data into the CRM to provide better segmentation of digital marketing and reporting.

Created documentation on system and tool processes utilized by various user.

Managed vendor relationships and communicated any identified bugs/defects.

Developed a process to track Return on Investment (ROI) shared with Marketing and IT departments used for strategic planning.

Implemented a retention schedule process for records management.

Managed system user profiles, permissions, and proxy rights.

Executed change management to include the creation of test plans, facilitation of user acceptance testing and providing the final approval for implementation.

DLA Piper, LLP 2005 – 2019

Manager, CRM & Digital Marketing

Hired, onboarded, and managed a team of data stewards responsible for the execution of client alerts and event mailings. Conducted performance management including reviews, compensation planning, and team member development.

Segment CRM data into categories (e.g. clients, inactive clients, prospects) to enhance the utility and meaning of data analytics/reports.

Set-up a Salesforce instance to include creating users, roles, reports, and dashboards. Executed routine data extraction from Salesforce and loaded it into the primary CRM.

Collaborated with IT to enhance the CRM data through system integrations (Elite, PeopleSoft, matters, opportunities) allowing other systems to harvest data for projects.

Managed a seamless email marketing tool conversion with no interruptions to mailings

DLA Piper, LLP 2004-2005

Marketing Database Assistant

Managed mailing list in MS Access, including running queries, report, and data hygiene.

Integrated MS Access data into new CRM InterAction (with less than 1% error rate)

Collaborated with the training team to rollout new CRM system across 18 US offices which acquired over 2,400 new users.

Achieved high user engagement with support from upper management and local office administration.

EDUCATION

Western Illinois University – Macomb, IL

Bachelor of Science: Recreation, Park & Tourism/Business Management. Minor: Business Management

TECHNOLOGY PROFICIENCIES, CERTIFICATIONS, TRAINING, & AWARDS

Technological Proficiencies: Expert with MS Office, Visio, System Administration (LexisNexis InterAction, Salesforce, MS Access, Zoho, Deal Cloud, Hub Spot, ConactEase), knowledgeable in SQL, relational databases, intermediate .html and creative design skills.

Affiliations: International Legal Technology Association (ILTA); Legal Marketing Association (LMA)

Awards: Innovation Award, 2017

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