Public Relations Media

Professional summary Senior Public Relations, Marketing, and Media Relations professional with 20 years of expertise in strategic planning, brand awareness, and crisis management. Passionately drives innovative media campaigns and collaborative engagements to advance client and project initiatives. Excels in crafting comprehensive communication strategies and enhancing corporate fundraising efforts, while fostering relationships with C-suite leaders at Fortune 500 companies. Alonza Robertson

Senior Public Relations, Marketing, and Media Relations VP/Director Hillcrest, United States, 10977 / 212-***-**** / *****************@*****.*** Employment history

NOV 2022 - PRESENT

NEW YORK, N.Y.

Communications Manager, Solar One

DEC 2019 - MAY 2022

NEW YORK, N.Y.

Communications and College Relations Specialist, City University of New York

(CUNY) - Lehman College

APR 2019 - NOV 2019

NEW YORK, N.Y.

Senior Account Manager, Hausman LLC (public relations firm contract) JAN 2018 - FEB 2019

NEW YORK, N.Y.

Senior Public Information Officer, New York State - Roosevelt Island Operating Corporation

AUG 2012 - DEC 2017

NEW YORK, N.Y.

Government/Media Relations Manager, New York State Society of Certified Public Accountants

Spearhead innovative PR strategies, fostering media relations and crisis management to amplify Solar One's mission of equitable renewable energy access. Orchestrate cross-functional partnerships with politicians and state agencies, driving communication initiatives for renewable energy advocacy. Pioneer multi-channel communication strategies, leveraging press releases, videos, and social media to maximize engagement and broaden Solar One's reach. Meticulously manage content across various channels, ensuring cohesive messaging that aligns with Solar One's mission and resonates with stakeholders. Developed strategic media plans enhancing college visibility and recognition. Curated diverse content for digital and print media, boosting engagement. Increased press coverage of student and faculty achievements citywide. Promoted Lehman College as a top Hispanic-serving institution nationally. Managed PR accounts for architecture and engineering giants, optimizing budgets for better ROI. Developed strategic communication plans, securing media coverage in top outlets like WSJ and Forbes.

Built and maintained strong client relationships, liaising with industry leaders and trade media. Achieved impactful media coverage across print, digital, and television platforms. Ensured measurable results in account operations, driving success for specialized PR agency. Directed PR strategies, boosting RIOC's media presence and community outreach. Authored content featured on major networks, elevating brand recognition. Strengthened media and government ties, forming beneficial alliances. Created engaging stories, increasing public interest in RIOC projects. Managed diverse communication campaigns for finance sectors, boosting member engagement. Secured 125+ media placements annually, enhancing brand visibility in major outlets. Crafted multimedia content and organized events, driving successful member retention. Utilized social media analytics to strategically target and grow membership base. Led prestigious events like the Excellence in Financial Journalism Awards, annual gala, and semiannual board retreats.

APR 2007 - JUL 2012

WASHINGTON, D.C. AND NEW YORK, N.Y.

Public Relations Director, Consigliere Emerging Media FEB 2004 - APR 2007

WASHINGTON, D.C.

Vice President Media Relations, Westin Rinehart Group LLC (PR/Public Affairs) JUL 2001 - DEC 2003

OAKLAND, CALIF.

Senior Public Information Officer, Bovis Lend Lease (Engineering contractor for Port of Oakland)

JUL 2000 - JUL 2021

SAN FRANCISCO

Senior Account Executive, GCI-Kamer Public Affairs JUL 1990 - JUL 2000

VARIOUS

Other PR and Media Experience

JOURNALISM INTERNSHIPS: The Washington Post, Metro Desk general assignment; San Francisco Chronicle, Metro Desk social services beat; The Wall Street Journal, Chicago Bureau general assignment; Knight Ridder, Washington Bureau; and The Tampa Tribune, Business News desk. Led PR agency in consumer tech, fintech, boosting client visibility and engagement. Coordinated national educational report release, enhancing media coverage. Produced health and education events, increasing community participation. Managed PR launches and branding, achieving client satisfaction and growth. Executed grant writing, securing funding for nonprofit initiatives. Devised comprehensive cross-discipline PR and social media campaigns leveraging research, consumer insights, and client data to bolster brand positioning across consumer, energy, transportation, biotech, and entertainment sectors. Orchestrated town hall meetings, networking events during national political conventions, and facilitate events for influential figures from government, entertainment and sports. Led media relations and reputation management teams, securing earned placements in trade publications and niche TV news.

Organized speaking tours, opinion-editorial campaigns, and philanthropic endeavors to shape strategic influence.

Led strategic communications for $1.4B Port of Oakland expansion, orchestrating community forums and press conferences to foster stakeholder engagement. Designed and implemented strategic public announcements on subcontractor procurement and M/W/DBE involvement, fostering community support

Orchestrated community forums and press conferences, facilitating transparent dialogue between project stakeholders and the public

Analyzed project milestones and environmental impact data to craft compelling content for monthly communications and press releases

Led strategic communications for $1.4B Port of Oakland expansion, orchestrating community forums and press conferences to foster stakeholder engagement. Led crisis communications for major clients, driving successful campaigns and managing high- stakes issues for Safeway Foods, Kimpton Group, and Nike. Spearheaded Northern California ubiquity campaign for Starbucks, implementing creative strategies to enhance brand presence and market penetration. Navigated complex labor relations during Safeway Foods' Teamsters' Union strike, employing strategic communication to mitigate reputational risks. MEDIA RELATIONS MANAGER, American Cancer Society, July 1999 – July 2000, Oakland, California

PUBLIC RELATIONS COUNSELOR, R&R Partners, April 1998– July 1999, Las Vegas, Nevada MANAGEMENT ANALYST, City of Las Vegas, April 1996 – April 1998, Las Vegas, Nevada STAFF WRITER, Las Vegas Review Journal, November 1992 – April 1996, Las Vegas, Nevada STAFF WRITER,The Tampa Tribune and St. Petersburg Times, September 1990 – November 1992, Tampa, Florida

Education

1986 - 1990

WASHINGTON, D.C.

Journalism/Economics major, Howard University

Courses

1990 Fellowship at Knight Center for Specialized Journalism JUN 2013 - AUG 2013 Continuing Education Finance and Accounting Track at New York University Skills Public Relations (Experienced) Marketing (Skillful) Media Relations (Expert) Executive Communications (Skillful) Business Development (Skillful) Corporate Fundraising (Experienced) Crisis Management (Skillful) Event Management (Experienced) Strategic Planning (Experienced) Content Creation (Experienced) Social Media Management (Experienced) Brand Awareness (Experienced) Budget Management (Experienced) Project Management (Experienced) Stakeholder Relations (Skillful) Press Release Writing (Expert) Media Outreach (Expert) Community Relations (Experienced) Government Relations (Experienced) Journalism (Expert) Additional information Accomplishments

• National Achievement Scholar

• Scripps Howard and Gannett four-year scholarship recipient Affiliations

• Alpha Phi Alpha Fraternity Inc.

• Public Relations Society of America - New York City Chapter Links LinkedIn Profile

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