Graphic Design Creative Director
Resume:
Carlos Hidalgo
Art Direction
Animation Branding Experience Mixed Media
*****@***********.***
*Full legal USA work status-no sponsorship needed
CarlosHache.com
PW: Hi_hache
Experience
2024
NYC-based director and designer with >10 years
of experience leading creative production,
branding, and experience projects across
industries. Current creative studio owner and
Ex-Accenture Song.
Currently winding down studio for freelance AD
or Senior Creative roles to focus a bit more on
creating great design and a bit less on sales.
2011 - 2015
Davie Awards
Gold Corporate/Brand Identity
2023
Hermes Creative Awards
Gold Interactive Media - Video
2019
Addy Awards (x5)
Gold Animation, VFX n’ Motion
Gold Animation, VFX n’ Motion
Gold Animation, VFX n’ Motion
2018
Silver Internet Commercial
Gold Interactive Media Video
Recognitions
Creative Management
Languages
Tools
Jan - Aug 2016
Maracaibo, Venezuela
• Developed brand identities, film production of social, TV, and direct B2B content, designed interior store layouts and associated branded collateral for 3 clients: a local sports, a coffee and a clothing brand Empezario
Strategist & Lead Designe
Jan - Dec 2015
Maracaibo, Venezuela
• Spearheaded response to brief for large regional rock festival (>80K attendees), designing and executing the complete visual package for 8 hours of performances across 12 bands
Beond
Motion Designer
March 2019 - June 2023
New York, NY
• Designed and executed video projects for clients including Sprint, Adidas, Disney, Marriott, Google, Amazon and supported >50 proposals and pursuits
• Developed immersive VR experience and created dozens of wayfinding and video assets for 12 conferences, including Global Citizen and World Mobile Congress
• Created new Accenture logo animation (Shape of Change) and expanded branded system to incorporate new video assets; received recognition from Accenture CMO
• Co-directed and executed 2023 Accenture Life Trends promotional feature for annual publication marketing campaign, receiving >100K views Accenture Song
Lead Motion Designer
June 2022 - Now
New York, NY
• Led a team of 10 global designers and directors across 19 live-action, mixed-media, animation, and experiential creative production and branding projects in 2023
• Led proposal development and client delivery, maintaining studio standards, and built and managed studio production pipeline
(Adobe/C4D/Houdini) and the Formato brand
• Represented Formato at the National Association of Broadcasters (NAB) conference with Maxon, providing animation tutorial to >300 viewers
• Gaming Co: Developed player pass (top feature on OpenSea), developed integrated gaming concept of >600 combinations, and produced blockchain conference exhibit
• Tech Co: Re-named, re-branded, and developed marketing website; won Gold Davies
• Luxury Brand: Led mixed-media omnichannel campaign for jewelry brand, growing socials organically from 0 to ~10K with ~3% engagement rate Formato Studio
Co-Founder & Creative Director
Battle Media Lab
Senior Motion Designer
Nov 2016 - Jan 2019
Boca Raton, FL
• Led animation and UI design for 3 time Addy-award-winning CG promo and explainer production for AI tech company
• Creative directed and led motion design for mixed media internet promo and explainer for higher-ed tech company, winning Addy Silver Skills
Education
Team Building Creative Direction
Graphic Design Brand Development Advertising
Campaign Management Mentoring and Training
Budget Management Typography and Layout Skills
Concept Development and Visualization Time
Management UX/UI Design Video Production
Copywriting Collaboration Presentation Skills
Social Media Strategy Project Management
Photography and Styling Direction Client
Relationship Management Design Trend Awareness
Analytical and Problem-Solving Skills
Cinema 4D Redshift Octane Houdini
After Effects Illustrator Zbrush Unreal
Marvelous Designer Adobe CC suite VR/AR
Web3 Plasticity Framer Figma Spline
English Spanish
(Fluent) (Native)
Portuguese
(Proficient)
1000 Heads
Senior Motion Designer
Feb - March 2019
New York, NY
• Fully directed, designed, and developed several 15-20s videos for Meta for the Oscars and Star Wars activations, achieving high view counts; developed ~6 explainers and other promo videos for 3 additional clients Universidad
Rafael Belloso (URBE)
BFA in Graphic Design
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