Sales Director Customer Service

THOMAS C. ALLEN

Phoenix, AZ 248-***-**** ***.****@*****.***

Sales Director and Team Leader

• C-Level Sales Management

• Sales and Marketing Strategy

• Business Development

• Custom Programs

• Enterprise Account Management

• SaaS Sales

• Customer Retention

• Consultative / Solution Selling

• Territory Development

• Revenue Growth

• Mobile and Digital Advertising

• Programmatic

• Television, Print, OTT, CTV

• Display, Audio

• Automotive

• CBD

• Pharma

• Travel / Tourism

• QSR

• Retail

• Banking

Accomplished Sales Director with expertise in automotive, retail, travel, tourism, QSR, and banking marketing. Proficient in selling marketing and business solutions for top media properties and tech start-ups. Skilled in managing sales teams to drive strategic growth through consultative selling. Passionate about the thrill of the hunt and helping clients understand consumer behavior to build lasting business partnerships. Known for exceptional communication, interpersonal skills, and fostering positive client and team relationships.

Areas of Strength

Professional Experience

SALES DIRECTOR, HEARST AUTOS 2022 - 2024

GLOBAL PUBLISHER

Led sales for Hearst brands, focusing on Hearst Autos - Car and Driver, Road & Track, and AutoWeek.

• Exceeded first-year sales targets for General Motors by 20%.

• Expanded responsibilities to include Ford and Canadian operations for both GM and Ford.

• Collaborated with Hearst Autos and lifestyle editors to develop compelling custom content ideas.

DIRECTOR OF SALES, AMPLIFYER (sales arm of PLAYBOY) 2024 - present GLOBAL PUBLISHER

Part of the sales team offering exclusive sponsorship opportunities for brands at Playboy events and across their content creator network. Responsible for managing various partnership tiers, each offering specific benefits and deliverables to brands.

• Developed and sold partnership opportunities for high-end, luxury events attracting A-list celebrities, influencers, and high net worth individuals, ensuring unparalleled brand activations, media coverage, and social media exposure.

• Leveraged Playboy’s digital platforms and social media reach to amplify brand presence through featured posts and behind-the-scenes event content.

• Created customized product collaborations and innovative marketing campaigns that resonated with both Playboy’s audience and clients' target markets

• Engaged key demographics through exclusive VIP experiences at Playboy events, facilitating networking opportunities with celebrities, influencers, and high net worth individuals.

Thomas Allen 248-***-**** TCA.Zona.com

MIDWEST SALES DIRECTOR, ADARA 2017 - 2019

GLOBAL DATA CONSORTIUM

Drove international multimedia sales in a fast-paced environment to top-tier brands. Sold digital media for programmatic buys, data for search, social media, mobile, and advanced television.

• Generated new business wins with Hotels.com, Discover Card, Rocket Mortgage, The North Face, The Cosmopolitan Hotel, and Red Roof Inn.

• Expanded media channels with existing brands including Hyatt, Hilton, Southwest Airlines, Visa LATAM, and Emirates Air.

Education and Credentials

Affiliations

MIDWEST SALES DIRECTOR, QUANTCAST

AD DIRECTOR, CNET

SALES MANAGER, ESPN

REGIONAL SALES MANAGER, TIME Inc.

ACCOUNT SUPERVISOR, CAMPBELL-EWALD ADVERTISING

Bachelors of Science in Business Administration - Central Michigan University Congressional Appointment - United States Air Force Academy, Division I Football Superintendent’s Appointment - United States Naval Academy Detroit Advertising Association - President (2007), Board of Directors (2000-2007) Adcraft Club of Detroit - (1991-present)

313 Digital - (2006-present)

Las Vegas Internet Marketing Association (2015-2019) DIRECTOR OF ENTERPRISE SALES, AUDIENCE SCIENCE 2016 - 2017 GLOBAL CROSS-CHANNEL BUY-SIDE PLATFORM / SaaS BASED TECHNOLOGY Co-founder of enterprise sales team responsible for global integrated programmatic advertising solutions.

• Sold SaaS-based technology unique to the industry through consultative selling. SALES DIRECTOR, AUDIENCEX 2019 - 2021

INDEPENDENT TRADING DESK

Sold custom omni-channel solution sales representing the leading DSPs, search and social media platforms. Prospected new clients across the Midwest and Eastern U.S.

• Secured 12 new clients in the first 90 days, including American Electric Power, BDO, and Globalization Partners.

• Developed a CBD vertical, winning three new clients with ongoing renewals and increased revenue.

Early Experience:

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