Consumer Insights Data

Sophia Bragaglia

Telephone 55-11-943**-****, ***********@*****.***

https://www.linkedin.com/in/sophia-bragaglia-0bb870174/ New York, New York

CREATIVE STRATEGY EXPERIENCE https://sobragaglia.wixsite.com/sophia-bragaglia-cre AVRETT FREE GINSBERG, Brand Innovator

New York City, November 2022- present

● Developed product launch strategy based on data insights for Nestlé Purina

● Defined target audience and conducted market and competitive analysis by using consumer insights and developed creative briefs based on data insights

● Conducted client presentation and proposal development

● Leveraged Social Listening experience with Infegy, Brandwatch, and Listen First

● Created product names, taglines, and copy

● Proofread and edited for brand consistency

GREY GROUP NY, Creative/ Data Strategist

New York City, January 2022 - August 2023

● Uncovered consumer insights and developed creative briefs based on data insights

● Developed product launch strategy based on data insights for Pantene LATAM and Modelo

● Social Listening experience with Infegy, Brandwatch, and Listen First

● Defined target audience and conducted market and competitive analysis with GWI and Quid

● Conducted market and cultural research for Portuguese, English, and Spanish markets

● Created engaging copy for content on digital and TV

● Developed clear and compelling taglines for marketing assets OGILVY BRASIL, New Business and Strategic Planning Assistant, São Paulo, Brazil May – August 2021

● Conducted research, uncovered consumer insights, and developed creative briefs

● Conducted market and competitive analysis and participated in pitches and briefing meetings with clientele

OUTREACH EXPERIENCE

BRAZILIAN STUDENT ASSOCIATION (BRASA), Director of Outreach and Involvement University of Colorado at Boulder, Boulder, CO / October 2019 – December 2021

● Developed strategic curricula to help address issues of diversity, equity, and inclusion

(DEI) including cultural appropriation and stereotypes

● Advocated for Brazilian students to study abroad by providing information and assistance

● Developed an innovative program: The Language Exchange Director of Leadership Development, May 2019 – May 2020

● Coordinated and presided over Presidents Council within the Residence Hall Association

● Hosted and planned the Hall Council President and Hall Council Executive Training, coordinating two summits per year to enhance teamwork and collaboration

● Planned Spring and Fall RHA Retreat, a leadership development event for the Residence Hall Association members.

Head of the Leadership Committee – August 2019 – May 2020

● Provided leadership development opportunities for students Inspired leaders and improved community engagement TEDxCU – https://www.tedxcu.com

University of Colorado at Boulder, Boulder, CO / August 2019 – May 2021 Director of Outreach – May 2020 – May 2021

● Recruited and managed student ambassadors

● Acted as a voting member in board meetings and selection of speakers

● Launched a campaign for the event and helped promote it on campus Assistant Director of Outreach for TEDXCU– August 2019 – May 2020 EVENT PLANNING EXPERIENCE RESIDENCE HALL ASSOCIATION, Director of Campus Programming, University of Colorado at Boulder, Boulder, CO, Aug. 2018 – Aug. 2021 and May 2020 – Aug.-2021 Acted as assistant director and member of the Board of Directors within the Residence Hall Association

● Led the Board of Activities and Events and Managed a team of members of the Board of Activities and Events

● Created, planned, and implemented large-scale events held on campus for a student body of 40,000

● Use of data analytics and strategic planning for the creation, implementation, and assessment of past events

Hall Council President – August 2018 – May 2019

● Leveraged social media to engage with the target demographic and build a sense of community

● Planned and executed events that attracted strong attendance by residents ADDITIONAL EXPERIENCE

SCOUTFY, Marketing https://scoutfy.webflow.io/ - São Paulo, SP, May 2020 – Sept. 2020 Researched and co-author of the Panorama scouting platform Planned and executed the launch & communication plan GERANDO FALCÕES, Development Volunteer – https://gerandofalcoes.com/coronaoparedao São Paulo, SP / Jul 2020 – Feb 2021

Identified and contacted prospective donors for app development and provisioning of technology Matched funds with needy students from Brazilian slums REPENSE COMUNICAÇÃO, Advertising – https://www.repense.com/br/ São Paulo, SP / May 2019 – Aug 2019

Administered social media accounts for Urca, Baby Soft, Ufe, Amazon, and Mondial

● Created briefings and social marketing campaigns for five client brands

● Compiled a social media plan for the brand’s posts taglines, brainstormed story ideas and communication objectives

● Translated the Brazilian website for the IELTS exam and created product names, taglines, and copy

EDUCATION

BS ECONOMICS – University of Colorado-Boulder, 2021 BA ADVERTISING/STRATEGIC COMMUNICATION – University of Colorado-Boulder, 2021 ADDITIONAL SKILLS, CERTIFICATIONS, & AWARDS:

INTERCULTURAL COMMUNICATION – English, Portuguese & Spanish CERTIFICATION – International Baccalaureate Graduate Hootsuite Certified

Brandwatch certified

AWARDS/HONORS – Dean’s List – Spring 2019, Fall 2019, Spring 2020, Spring 2021

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