A M Texas

RaeLee Caddenhead

936-***-**** ***********@*****.***

EDUCATION

Texas A&M University, Mays Business School College Station, TX

Master of Science in Business May 2020

Texas A&M University College Station, TX

Bachelor of Arts in Communication, Minor in Visualization Arts May 2019

Study Abroad in Ireland: National University of Galway; Trinity College Dublin May 2018-June 2018

EXPERIENCE

Alphalete Marketing Irving, TX

Product Marketing Associate (Leadership Promoted) July 2024-Present

Reconstructed loyalty in the merchandising industry

Revolutionized Fortune 100 companies’ marketing and sales programs for consumer loyalty

Represented the top brands in the home entertainment industry

The Salvation Army Bryan/College Station, TX

Communications and Community Relations Coordinator August 2023-December 2023

Accrued 20K extra profit for organization by overseeing media events and volunteerism for Christmas season

Overseeing the gathering of volunteers for youth programs and assistance

oPrograms like: Tutoring for the local Salvation Army children, food pantry, teen night, Christmas Kettle Bell, and Christmas Angel Tree

Planned and coordinated the first student-based Rock the Red Kettle Concert with Aggie Salvation Army (consisted of popular musicians, NFL athletes, Aggie athletes, and Aggie Yell Leaders refreshments, free merch, prior and day of media, Angel Tree opportunities, photo opportunities – the 3-hour concert raised a blessing of more money than two full days of bell ringing)

Able to organize Willie Robertson banner for The Brazos Fellowship Prayer Breakfast on jumbo at Texas A&M University during Breakaway to increase ticket buys

The MeanGene Show: Sports Kings SportsMap Network (CBS Sports, ESPN, Fox Sports) Las Vegas, NV/Remote

Producer/Marketing Manager October 2020-July 2023

KDWN Las Vegas 101.5 FM/720 AM

Active in the producing, marketing and media, technical design, networking, and public relations and editorial aspects of a sports radio show featured on platforms such as:

oApple Music, Audacy, CBS Sports, ESPN Radio, Fox Sports, iHeartRadio, KDWN The Talk of Las Vegas 101.5 FM/720 AM, Pandora Radio, PodBean, TuneIn Radio

Produced NFR Special at Virgin Hotel during 2022 Wrangler National Finals Rodeo featuring top cowboys in the world:

oKyle Irwin - # 6 in Steer Wrestling, Timmy Sparing - # 15 in Steer Wrestling, Reid Oftedahl - # 15 in Bull Riding, Lane Dorr - Bull Fighter and Brand Ambassador for NFR participating companies

Interviewed the above guests - show aired on KDWN The Talk of Las Vegas 101.5 FM and 720 AM, iHeartRadio, V Live (Virgin Hotels), etc.

Interviewed inductees at The Pro Football Hall of Fame induction such as:

oLas Vegas Raiders former head coach, Tom Flores, 49ers manager and former player, John Lynch, and former steelers player, Alan Faneca; with the presence of inductees like Peyton Manning and Charles Woodson

Interviewed athletes such as:

oJeff Bagwell, Ryan Pressly, Johnny Manziel, and Demarvin Leal at the TriStar athletes and Hall of Famer’s event

Assembled interviews and detailed setlists featuring clients such as:

oNFL: Super Bowl Hall of Famer, Deron Cherry (Kansas City Chiefs), Andre Hal (Houston Texans), Trent Sieg and Jay Richardson (Oakland Raiders), Ryan Russell (Buffalo Bills), Brandon Copeland (New England Patriots), and many more.

oNBA: Assistant Head Coach and 2021 NBA Finals Champion for the Milwaukee Bucks 2021 Playoffs o Writers from: ESPN, Sports Illustrated, CBS Sports, NBC Sports, Pro Football Talk, & NY Times Best Seller and Chicago Bulls writer, Sam Smith

Assembled interviews and detailed setlist for Veteran’s Day show featuring veterans and former NFL player, Nate Boyer

Constructed and designed business cards, flyers, and website for The MeanGene Show

Triumph Publicity Nashville, TN

Senior Publicist March 2021-May 2022

Helped to start and run CDX Nashville’s first PR Firm

Created detailed and client specific press plans, events, press releases, pitches and necessary contact lists for media outlets

Established interviews, media appearances, and story opportunities for artists in major magazines, radio shows, blogs, & TV

Created boiler plates, one sheets, and graphic banners/flyers when needed

Created events and interviews for clients

CDX Nashville Nashville, TN

Sales Coach March 2021-May 2022

(Under same umbrella as Triumph Publicity)

Active sales coach to CDX Nashville clients in pitching and selling country radio distribution packages tailored to the artist’s musical path mixed with the idea of coaching

Helped in the assembly of CDX Nashville Listening Parties

Spotify College Station, TX

Brand Ambassador with Neato April 2018

•Boosted Spotify features by creating a Texas A&M University, student-based playlist compiled of over 500 followers, while persuading participants to acquire Spotify Premium using the pop-up Soundtrack Lab (1of 6 ambassadors selected)

Webster Public Relations Nashville, TN

Public Relations Intern May 2017-August 2017

Assisted Webster team at the performance of client, Johnny Lee, at the Nashville Palace

Personally, assisted Lee in book signing at concert in New Boston, TX (months after internship ended)

Pitched and secured interviews to media outlets in promotion of artists’ personal lives and upcoming performances

oArtists include: Hank Williams Jr., Justin Moore, Aaron Lewis, Daily & Vincent, Gary Morris (hunting/fishing/veteran), John Conlee, Lacy J. Dalton (horses), Leroy Van Dyke, Moe Bandy T. Graham Brown, T.G. Sheppard

Completed press releases, boilerplates, interview audio editing, artist news clippings, CMA Music Festival credential lists and tour press calendars containing performance schedules and media contacts

oArtists include: Dolly Parton, Charlie Daniels, Charley Pride, Randy Travis, The Oak Ridge Boys, Kid Rock, etc.

Attended the CMT Awards, Grand Ole Opry House, and CMA Festival in support of performing/award-winning clients

Coordinated media credentials and artists for event, City of Hope Celebrity Softball Game

Administered musical cruise line sweepstakes at the event, City of Hope Celebrity Softball Game

The Matthews Group Marketing College Station, TX

Social Media Intern May 2016- August 2016

Increased sales of client products by a healthy percentage by implementing “National Elvis Week” project ideas such as captivating social media posts, graphic designs, product discounts, and interactive photography that resulted in the increase of sales for a client’s product, “Elvis Gelato”

LEADERSHIP

Gratitude Committee with The Salvation Army Bryan/College Station, TX

Member August 2023-Present

Integrated Business Experience (IBE) College Station, TX

Team Member & Head of Media Relations August 2019-December 2019

Designed innovative product by sending it through entire development, marketing, and selling processes resulting in selling over 500 units for charity and winning the Aggie Entrepreneurship Showcase

Aggie Southern Darlings (ASD) College Station, TX

Member August 2016-May 2019

Acted in recruitment (selected), philanthropy, fundraising (earned Committee Leader Award), and social committees with ultimate goal to support Big Love Cancer Care

Texas A&M University Pink Campus Team College Station, TX

Social Media Committee Leader & Campus Outreach Committee Leader February 2017-December 2017

Generated and implemented media ideas on how to promote PINK campus organization, gear, and events

SKILLS, ACTIVITIES, AND HONORS

Honors: Music Business Association member, Sigma Alpha Pi: National Society of Leadership and Success inductee, The Alliance for Women in Media, ASD Committee Team Award, Blinn College Dean’s List

Media: Radio and tv experience, Social Media Certification, Hootsuite Platform Certification, Social Marketing Certification, Facebook, Instagram, Snapchat, Twitter, Hootsuite, Tik Tok, Periscope, etc.

Visual and Written Media: Photography, Microsoft, Excel (including formulas), WordPress, Audacity, Camtasia, Adobe Photoshop, Bridge, Wix, GoDaddy, Square, MailChimp, Cision, Salesforce, writing, editing, website and business card design, blogging, video editing, podcast design, database creation, etc.

Entertainment: 3/3 photos chosen to be featured in Maddie and Tae’s “Shut Up and Fish” music video, vast knowledge of various music styles and artists; personal skills in music reading and string instruments such as guitar, ukulele, and banjo, worked with considerable number of artists and attended massive number of concerts

Languages: Fluent in Italian, conversational French

Volunteer Work: Art stylist volunteer for Hallmark movie, Backyard Bash for Big Love, ASD formal decorating, IBE Profit Donation, The Big Event, The Special Olympics, Bryan Animal Shelter, Water Springs Ranch Children’s Home, Twin City Mission, City of Hope Celebrity Softball Game, Scotty’s House

Personal Website: https://crownraelee.wixsite.com/crownraelee

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