Digital Marketing Food Service

GLOBAL MARKETING LEADER

Developing & Executing Integrated Marketing Campaigns Leading Strong Teams A results-driven marketing executive with a proven track record of developing sales-driving strategies for Food Service, Consumer Packaged Goods (CPG), high-growth startups, and retail. A collaborative brand marketer with a keen understanding of digital marketing, integrated marketing, and innovation. Skilled in building and scaling new marketing and business unit teams. Extensive experience in leading new product innovation and forging impactful brand and business partnerships. ü Led the marketing strategy that delivered the most revenue ever in the history of the #1 Children’s Publishing company in the US ü Successfully launched an innovative plant-based product in 4,000 locations across the U.S. generating 6 billion earned media impressions – the most in the history of the iconic global brand ü Developed a disruptive creative marketing campaign that was awarded a coveted advertising award in the United Kingdom. ü Managed marketing teams and agencies to develop, launch, and execute brand and co-brand campaigns in the US, leading to

$54M in annual gross profits.

ü Spearheaded the re-launch of a $4B flagship brand, achieving a 14% unit increase and 3% brand equity metrics increase in the first year after re-launch.

ü Led a $900M region to the Top 5% for gross sales nationwide for four consecutive years by introducing new products and programs that aligned with a target demographic.

q Global Brand Strategy q Business Analytics + Planning q Product Marketing q Digital Marketing & Growth Marketing Strategies q Leading High-Performing Teams q Marketing Partnerships q Omni-Channel Campaign Development q Consumer Market Segmentation q Product Innovation q Marketing Communications q Global Product Launches q Budget Oversight President Global HQ

Lead a team responsible for crafting clear brand positioning and go-to market plans that differentiate our clients in the marketplace.

• Leading the development of strategic brand plans, establishing long-term success frameworks that drive disruptive and profitable market positioning for clients.

• Executing high-impact marketing campaigns that enhance brand awareness, engagement, and conversion, ensuring clients stand out in the marketplace.

• Delivering comprehensive business planning services, identifying growth opportunities, streamlining operations, and guiding clients to achieve their business objectives with measurable results. Vice President, Marketing Strategy Global HQ

Led a 14-team in the development of the strategic marketing plan for the $500M Scholastic Book Fairs business unit. Led 5 disciplines: Book Fair Experience, Creative Team, Customer Insights, Sales Enablement, and Marketing Operations.

• Led the Fair experience team whose strategic plan delivered $200M in revenue in FY23 - the most in the 40-year history of the Book Fair business

• Launched the new Book Fair digital toolkit (mobile & desktop) that increased brand engagement and relevance for student, parent, and school engagement by almost 30%.

• Executive Marketing-lead for the Book Fair Customer Success team which created a seamless communication journey for our 75,000 Book Fair Chairpersons across the US

Senior Director, Global Marketing Global HQ

Global marketing lead responsible for driving product, pipeline, and retail strategy across the 20,000 YUM! restaurant locations (Pizza Hut, Kentucky Fried Chicken (KFC), and Taco Bell) around the globe.

• Led creative strategy for the “Approved by Carnivores” global Pizza Hut campaign that was awarded “Ad of the Day” by Campaign Live UK, the top global business media brand.

• Responsible for the leading the campaign and communications strategy for the Beyond Fried Chicken launch at 4,000 restaurants in KFC United States. This campaign generated the most earned media impression (6M) in the history of the KFC brand.

• Spearheaded the successful launch of the Beyond Meat range (Pepperoni and Italian Sausage) in 13 countries in an accelerated 10- month span; Delivered 23% more margin than core menu offerings Lead, Brand Strategy & Innovation Global HQ

Led a small team through the development of marketing and communications strategy and product adoption for multiple multi-million dollar private and national brands within the US Food Service industry. Developed brand blueprints and positioning for the company’s private-label brands, accounting for $13B in annual sales. Partnered with industry-leading retailers, including Beyond Meat®, Tyson Foods™, General Mills, Impossible Foods™, Saputo Dairy, and PacTiv. EVAN NAVE 832-***-**** ****.******@*****.*** linkedin.com/in/evan-nave-4909416 BEYOND MEAT Houston, TX 2021-2022

NAVE CONSULTING GROUP Houston, TX 2023-present

present

2023 - present

SELECTED CAREER HIGHLIGHTS

KEY AREAS OF FOCUS

PROFESSIONAL EXPERIENCE

SYSCO CORPORATION Houston, TX 2017 – 2020

SCHOLASTIC CORPORATION Houston, TX 2022-2023

202********** 2022 – 2023

• Delivered 221% gross profit growth YOY as the Marketing Lead for Cutting Edge Solutions; exceeded case volume expectations by 24% in FY2019.

• Led a proposed partnership with Disney® to launch a “Magic of Healthy Living” program to 500,000 independent and national

• customers.

• Generated $54M in annual gross profits by effectively leading the marketing team and agencies in the development, launch, and execution of brand and co-brand campaigns in the US. Brand Manager Global HQ

Managed the health and wellness pasta portfolio focused on sales growth. Owned a $3M marketing budget inclusive of brand equity studies, advertising, communications, and product placement. Collaborated across departments guiding projects across Category Management, Shopper Marketing, Customer Service, Procurement, Operations, Regulatory, IT, and Finance.

• Increased retail distribution and market share of the portfolio (Gluten Free, Organic, and Super Greens) by developing innovative brand strategies.

• Spearheaded the strategy and national launch of innovative value-added pasta across 100+ retailers in the US.

• Leveraged syndicated data to develop compelling retail activation and shopper marketing execution. US Menu Strategy & Innovation Manager Global HQ

Promoted to lead a cross-functional and pan-agency group of 25+ through the stage-gate and commercialization process. Maintained a

$3M budget inclusive of media, merchandising, Public Relations, packaging, and equipment. Accountable for the introduction of new product pipeline for the $6B chicken and snacking categories.

• Guided teams through the customer needs identification process, sizing business and white space opportunities, defining project details, leading consumer focus groups, and managing campaign execution.

• Spearheaded the launch renovation of the Chicken McNuggets® brand within an accelerated timeline; achieved a 14% unit increase and 3% increase in brand equity metrics during the first year.

• Led the next-generation Buttermilk and Artisan grilled chicken filet platform innovation that generated above forecast and 1.0-point market share at launch.

Regional Marketing Manager Regional Office

Led a 3-member team and managed all marketing brand plans for the Raleigh, NC region, including 750 restaurants, 125 franchisees, and

$900M in annual sales. Drove the execution of brand-focused omni-channel marketing plans inclusive of advertising, corporate communications, experiential activation, and social media.

§ Maintained direct ownership of 5 co-ops accounting for 450 restaurants, 50 franchisees, and 3 advertising/PR agencies with a $10M annual marketing budget.

§ Executed multiple high-profile sports partnerships, including the McDonald’s All-American Game, UNC-Chapel Hill and Duke basketball, and NFL Mighty Wings.

§ Achieved multi-million-dollar revenue growth by increasing category growth across the breakfast and beverage categories; grew the breakfast category as the #1 category in the region. Administrative Supervisor COVID-19 Response Team Oversaw a team of 23 Epidemiologists and contact tracers in COVID-19 surveillance within the City of Houston jurisdiction. Served as a key leader, dedicated to minimizing the proliferation of the novel COVID-19 virus.

§ Ensured staffed were equipped and confident in processes required to educate COVID-19 cases and contact across the Houston metropolitan area.

§ Maintained 100% compliance with state health regulations by conducting Quality Assurance (QA) on cases and 3,000+ contact files before submitting to the Texas Department of State Health Services (DSHS).

§ Monitored and updated all documented cases and contacts in the Houston Electronic Disease Surveillance System (HEDSS) according to CDC and state guidelines.

§ HABIT 6 Award Recipient Awarded by Beyond Meat CEO & Chief Growth Officer (2022)

§ Board Member Ronald McDonald House Charity (2011 – 2015)

§ Lead McDonald’s African American Employee Network (2013 – 2015)

§ Outstanding Marketer of the Year East Division, McDonald’s (2012) HAMPTON UNIVERSITY

Bachelor of Arts (BA) in Broadcast Journalism

OXFORD UNIVERSITY

Study Abroad Program, History

EVAN NAVE 832-***-**** ****.******@*****.*** linkedin.com/in/evan-nave-4909416 MCDONALD’S CORPORATION Oak Brook, IL 2015-2016

ADDITIONAL EXPERIENCE

HOUSTON HEALTH DEPARTMENT 2020 – 2021

RIVIANA FOODS Houston, TX 2016-2017

INDUSTRY AFFILIATIONS & RECOGNITION

EDUCATION & PROFESSIONAL DEVELOPMENT

MCDONALD’S CORPORATION Raleigh, NC 2008-2015

222233333320082015

Regional Marketing & Innovation Manager Regional Marketing Regional Marketing & Innovation Manager Regional Marketing

Contact this candidate