Director of Marketing
Resume:
TEE TETRICK
**********@*****.***
Decatur, GA 30032
PROFESSIONAL SUMMARY
Accomplished content marketing and brand strategist offering 15 years of expertise in creating and producing eye-catching campaigns for heavily regulated brands in industries like finance and healthcare. Motivates and empowers teams to achieve beyond target expectations while staying flexible and responsive to changing demands, like the constantly evolving algorithms of social media or the fast-paced modifications expected from legal and regulatory teams. Qualified leader with experience owning the full content development cycle, from ideation and audience management, to copywriting and design, to launch and data management. Expert in content workflows, ensuring structure, processes, and standards that guarantee consistent, brand-compliant content every time.
SKILLS
Brand Messaging
Content Governance
Graphic & Motion Design
Content Creation
Campaign Development
SEO & Digital Copywriting
EXPERIENCE
EXPERIENCE
(CONT.)
Marketing Consultant & Content Creator
Powers & Co, June 2023 - Current (Healthcare Marketing Agency)
Developed engaging content for social media & digital platforms to increase audience engagement and brand visibility, including both unique video and static image content and crisp, engaging copy to grab audience attention.
Collaborated with cross-functional teams & clients to build cohesive brand messaging and imagery across all touchpoints.
Adhered to deadlines with expert project management and multitasking abilities.
Enhanced marketing success for clients by recommending tactical adjustments and updates based on current industry trends.
Ensured legal compliance of all marketing materials by working closely with cross-teams and client legal counsel.
Associate Content Director
Precision AQ, Mar 2020 – July 2024 (Healthcare Marketing Agency)
Led the creative strategy and production of social and digital brand campaigns for 25+ healthcare organizations.
Developed the content governance strategies for the Omnichannel/Social Media team, ensuring consistency, efficiency, and quality for all clients; this includes the production of individual brand-compliant content guides for each client, uniform processes of quality assurance and oversight for each round of content, and ensuring data and performance serve as guidelines for initial content development.
Built, trained, and developed a creative team of collaborative content creators and copywriters and improved employee performance with evaluations of work and proactive mentoring and coaching.
Created & implemented campaigns for multi-channel content initiatives.
Completed large-scale content projects and recurring monthly campaigns through successful cross-functional collaboration on scope, roadmaps, and deliverables.
Ensured compliance with all relevant regulations, policies, and procedures for healthcare content.
Marketing Manager
OPIE Software, Gainesville, FL, Mar 2019 - Mar 2020 (Healthcare SaaS)
Supervised and trained cross-functional marketing & content creation team members to meet departmental needs and achieve wider business goals.
Orchestrated re-brands for 2 established healthcare organizations, including governance and guidelines for creative assets to promote brand consistency.
Ensured brand consistency across all communication channels, both internal and external.
Developed quick-turn creative marketing strategies for multiple company-led conferences, including promotional digital content, sales scripts, training materials, and more.
Created internal communication standards and employee-facing content, including co-management of the company intranet and providing brand-inspiring articles and videos for staff.
Diversified digital content approaches with social media platforms, email campaigns, and organically grown marketing channels.
AVP Brand Marketing
Florida Credit Union, Gainesville, FL, Mar 2012 - Mar 2019 (Financial Institution)
Created and optimized multi-channel marketing campaigns for B2B and B2C audiences, ultimately culminating in the milestone achievement of the credit union's $1 billion in assets in 2018.
Built the organization's digital voice and presence through engaging social media campaigns that were timely and relevant, and participating in two full-website redesigns.
Managed editorial calendar to ensure timely publication of content across various channels, including blogs, newsletters, and social media.
Customized information, voice, and look and feel to create interesting content for different audiences.
Managed relationships with vendors and partner creative marketing agencies, proofing and editing content across different media types to align with overall brand messaging.
Worked with cross-functional teams in Business Development and Customer Service to produce effective new ideas for company branding, promotional campaigns, and multi-channel content.
EDUCATION
Bachelor of Arts: English
Berry College, Mt. Berry, GA
Magna Cum Laude
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