Marketing Director Content Strategy

Florina (Loli) Lucaciu

***********@*****.*** • linkedin.com/in/loli-lucaciu/ • https://www.lolilucaciu.com/ Education

Emory University, Atlanta August 2013 – May 2017

• BA in Film and Media Studies + French + Comparative Literature; GPA: 3.92; Magna Cum Laude + Dean’s List Work Experience

ONE Magazine, Marketing Director Februrary 2023 – Now

• Devise and implement annual marketing strategy for ONE Magazine; oversee performance and adjust strategy as needed

• Create, plan and deliver integrated strategic solutions that include branding, content and partnership campaigns

• Lead editorial and creative teams and manage workflows to ensure all content is of the highest quality Louis Vuitton, Content Lead November 2022 – January 2023

• Responsible for upholding editorial standards for Louis Vuitton written content; devised content strategy for US products

• Led a team of writers, translators and editors + acted as final layer of defense against quality issues on delivery of content Gap Inc., Editorial Strategist March 2021 – September 2022

• Led omni-channel content strategy + implementation; provided creative direction to telling brand story (copy + visuals)

• Managed UX design + layouts for Gap Inc. website and email campaigns; led cross-platform social posting for all Gap Inc. brands (Old Navy, Gap, Banana Republic, Athleta, Yeezy Gap), crafting copy that is inclusive and accessible

• Project-managed paid editorial and creative partnerships with global editorial publications / agencies (e.g. BoF, Bustle) Deezer; CNN; Seattle Magazine; Looper; Darling Magazine; Collider; ArtsATL, Freelance Writer July 2016 – Now

• News, entertainment, arts + culture, thought leadership writer: https://www.lolilucaciu.com/published-writing Lyft, Content Strategist and Copywriter September 2020 – January 2021

• Championed Lyft brand voice and style on all channels; harnessed research to inform content solutions that balance audience needs with business goals; led projects from initial brainstorm to implementation

• Collaborated with Lyft designers, marketers, project managers, videographers, engineers, and other stakeholders Future Colossal, Marketing Strategist October 2019 – May 2020

• Developed communications & content marketing strategies to drive customer acquisition + engagement through creative campaign conceptualization + execution; measurement / reporting across all channels

• Content strategy and creation for all channels; oversaw design team and external vendors; managed media partnerships The Woodruff Arts Center, Marketing and Communications Manager September 2018 – May 2019

• Produced daily cross-platform communications for the nation’s third largest arts center and its CEO; in-house photographer

• Led creative strategy and implementation of local and national partnerships; presented content data and analytics to leadership

• Led content strategy and communications campaigns from initial brainstorm to implementation; identified new opportunities for digital programs; provided creative direction for the department’s creative team Center for Creativity and Arts – Emory University, Arts and Media Postgrad Fellowship June 2017 – June 2018

• Strategized and executed marketing tactics for 300 arts events targeting Emory + the greater Atlanta community; managed omni-channel social media content for Arts at Emory, driving a 66% increase in subscribers on Instagram

• Researched, wrote and edited press releases + news stories for Arts at Emory; founded emorycreates.wordpress.com; wrote + published 17 interviews with renowned artists + art managers; organized 20 events with a max. attendance of 300 people CNN, Social Discovery Intern June 2016 – August 2016

• Researched, reviewed + cleared user-generated content (UGC) for CNN.com, collaborating with various departments/ stakeholders

• Used Capture, Facebook Signal + CrowdTangle software to identify trending topics for optimal targeting strategies

• Wrote, verified, edited 8 news pieces on CNN Digital; produced social content for 20+ stories published on CNN.com Loli Lucaciu’s Photography, Freelance Photographer January 2013 – Present

• Freelance photography for WWD, NYFW, Nike EKIN, Nike SNKRS, Jezebel Magazine, Atlanta Magazine, etc. Recognition and Skills

City of Atlanta, Mayor’s Office of Cultural Affairs, Mayoral Appointee for Arts Task Force September 2018 Annie Hall Writing Award – Emory University May 2015 Language skills: Romanian (native), English (fluent), Spanish (fluent), French (fluent), Italian (intermediate) Computer Skills: Microsoft Office Suite, Keynote, Photoshop, Lightroom, InDesign, WordPress, Content Management Systems

(CMS), CRM, SEO, Google / Facebook / Twitter / Instagram Analytics, Sprinklr, Cascade, HubSpot (Inbound Marketing Certification), AirTable, CrowdTangle, HootSuite, Squarespace, MailChimp, YouTube, Facebook ads, Canva, AEM, Asana, SendGrid, Twilio

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