Content strategist - Growth expert

Spanish (NATIVE)

English (FCE) Cambridge –

First Certificate in English

(FCE). Grade “C1”.

L A N G U A G E S

CUSTOMER CARE/ SALES REPRESENTATIVE

DIRECTV LATAM NOVEMBER 2010 - AUGUST 2020

N I C O L A S

F E R N A N D E Z

SR CONTENT

STRATEGIST -

CONTENT WRITER

E D U C A T I O N

CREATIVE STRATEGIST

HIGHER SCHOOL OF ADVERTISING

CREATIVES 2010 - 2013

UX DESIGN

CODERHOUSE

2021

CONTENT STRATEGIST - WEB DESIGNER

FREELANCE NOVEMBER 2017 - PRESENT DAY

Blog posts writer: Top funnel SEO strategy, keyword research, Competitive audits: Benchmark, copywriting, SEO and PAID funnel strategy.

Web design using Wordpress CMs & Elementor.

P R O F E S S I O N A L E X P E R I E N C E

C O U R S E S A N D C E R T I F I C A T I O N S

COMMUNITY MANAGER

FREELANCE APRIL 2014 - SEPTEMBER 2016

Create grid of content to be published on social networks and thus improve brand recognition.

Management and handling of social networks

Writing blog posts.

Define voice and tone guidelines

Branding

UX WRITER

DIRECTV LATAM AUGUST 2020 - MAY 2022

Uploading and editing web content, content and debugging of documents according to company standards.

- Review and iteration of content within the interface design.

- Copywriting

PROMPT ENGINEERING FOR CHATGPT

COURSERA - 2023

UX WRITING: CONTENT DESIGN AND UX EXPERIENCE

UDEMY - 2022

THE COMPLETE COPYWRITING COURSE

UDEMY - 2022

CONTENT STRATEGIST SR

APRENDE INSTITUTE MAY 2022 - PRESENT DAY

Overall tasks:

Acquisition campaigns: ads, emails, and landing pages. A/B testing of content in SEO and Paid channels, with analysis of behavioral data and metrics.

SEO strategy: keyword research, content creation, and optimization for organic pages and blogs.

Storytelling for brand and sub-products aligned with business goals.

Standardization of multichannel content.

Collaboration with UX: user journeys, benchmarking. AI Prompt Developer (Chat GPT) - Content creation, craft tailored AI prompts, design custom bots for specific use cases. THINK OUTSIDE THE INBOX: EMAIL MARKETING

GOOGLE - 2023

BACHELOR IN ECONOMICS AND

ORGANIZATION MANAGEMENT

DARDO ROCHA SCHOOL 2006 - 2009

Linkedin

Portfolio

L I N K E D I N G / P O R T F O L I O

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