Project Management, Marketing, Business Administration

SENYO ATSU DEMANYA - CURRICULUM VITAE

P. O BOX CE11759 TEMA TEL: +233********* /+233*********

Email: *******@*****.***

CAREER OBJECTIVE

I aspire to be a renowned Marketing Practitioner and Administrative Consultant with focus on Client Relations/Customer Service in the next five (5) years. I desire to expand my knowledge and skill; to fully them while making a significant contribution to the success of any establishment I find myself in. PROFILE

A highly motivated Bachelor of Science in Administration - Marketing graduate, looking to develop a career in Marketing.

The drive to build brands with positive work ethics puts me ahead of my peers. Being versatile makes it easy to adapt in any business field, thereby increasing my scope of business Administration.

EDUCATIONAL BACKGROUND

Oct 2013 – Jun 2017 Bachelor of Science in Business Administration

(Marketing Option) Central University

https://www.central.edu.gh/ Second Class Upper

Sept 2010 – Jul 2013 West African Secondary School Certificate Examination General Arts Option

Mfantsipim School, Cape Coast

PROFESSIONAL EXPERIENCE

EMPLOYER: ESQUAN MARKETING GH. - https://esquanmarketing.com/ DATE: January 2024 to Date

JOB TITLE: BRANDS & EXECUTION MANAGER

DUTIES/RESPONSIBILITIES

Manage the end-to-end execution of all our client’s experiential activities from initial concept to post- event analysis, ensuring they are delivered on time and within budget.

Manage and allocate budgets for all projects, ensuring cost-effectiveness and optimal resource utilization.

Lead and supervise projects & execution team, ensuring that all team members work cohesively to meet project objectives.

Work closely with clients to understand their brand and objectives, and ensure that all projects align with and promote the client's brand effectively.

SENYO ATSU DEMANYA - CURRICULUM VITAE

Stay updated on industry trends, emerging technologies, and best practices to ensure the agency remains innovative and competitive

EMPLOYER: HOLY INSECTICIDES - https://holyinsecticide.net/ DATE: May 2023 to Date

JOB TITLE: BUSINESS CONSULTANT

DUTIES/RESPONSIBILITIES

Create a content strategy for social media and generate reports

Run market visits to understand market trends and competitor analysis

Lead BTL activities and organize success driven market activations in key market areas

Liaise with Brand ambassador to engage users on all forms of media and advertising

Build a business and marketing strategy for new market entry and existing market growth EMPLOYER: INSTANTRAD, GHANA - https://instantrad.com/ DATE: May 2022 to January 2024

JOB TITLE: DIGITAL MARKETING MANAGER

DUTIES/RESPONSIBILITIES

Manage image and video posts on all InstantRad social media pages

Create interesting and exciting content to boost online engagement

Media research and data analytics

Reporting and evaluation of media trends

Lead the sales/marketing team in Ghana to recruit new users through digital media EMPLOYER: RAVE MARKETING LTD.

DATE: May 2020 to December 2022

JOB TITLE: BUSINESS MANAGER-TO-CEO

DUTIES/RESPONSIBILITIES

Support the CEO in the day-to-day management of all his business

Manage all staff in the CEO’s offices efficiently

Set daily, weekly and quarterly KPI’s for staff in the CEO office

Lead in all new business development efforts for all businesses

Represent the CEO by attending and reporting on designated meetings, gatherings & assemblies EMPLOYER: NUTRIFOODS GHANA LIMITED, TEMA-. http://www.olamgroup.com DATE: August 2018 to March 2020

JOB TITLE: MARKETING EXECUTIVE

DUTIES/RESPONSIBILITIES

Assist Brand Managers in planning marketing activities SENYO ATSU DEMANYA - CURRICULUM VITAE

Supervise BTL and ATL marketing campaigns

Conduct market surveys on other biscuit brands (Prices & Distribution)

Conduct research for the purpose of policy making (Marketing) EMPLOYER: BUSY GHANA LTD - https://busy.com.gh/

DATE: January 2017 – May 2017

JOB TITLE: CUSTOMER SERVICE OPERATOR/BRAND AMBASSADOR-BUSY 4G DUTIES/RESPONSIBILITIES EXECUTED

Receive and manage customer complaints/queries via phone

Keep customers updated on new data packages

Reach out to unsatisfied customers and win their loyalty

Run promotional campaigns to activate new users and reactivate old users EMPLOYER: GHANA PORTS & HARBOURS AUTHORITY (GPHA), TEMA - http://www.ghanaports.gov.gh/ DATE: August 2014 – October 2014

JOB TITLE: INTERN

DUTIES/RESPONSIBILITIES EXECUTED

Assist in the preparation of reports on stevedoring at the port

Collate export and import figures of all Port Vessels VOLUNTARY EXPERIENCE

Teaching Assistant at Tema Parents Association School MAR. 2015

Volunteer on TEDx study abroad seminar at Central University AUG. 2016

Sales lead for Book Fair at Central University NOV. 2016

General Secretary in Marketing Students Association; Central University JAN-JUL 2017

Project lead at Quansah Travel & Tours SEPT 2022 MAIN ACHIEVEMENTS

Raised awareness and interest in the use of a portable 4G routers on Central (2017) University campus through a one-week campus activation.

Nominated as number 2 in top 5 most artistic personalities in Central University in 2017 academic year

Coordinated the successful launch of Nutrisnax oats Digestive biscuits (August 2018)

Coordinated the successful launch of Royal King Cracker Sugar Free Biscuits (October 2018) SENYO ATSU DEMANYA - CURRICULUM VITAE

Reduced cost of procuring point of sale materials and merchandise by 40% while maintaining quality at Nutrifoods Ghana.

Successfully managed and built the biggest Gospel Culture Festival in Ghana - One Voice Festival (April 2022)

Successfully managed and organized Black Excellence Brunch in Ghana while hosting USA media personality; Trell Thomas (September 2022)

Project lead for Quansah Travel & Tours during a tour to Cape Coast and Aburi with guests from USA

(September 2022)

Assistant to the Stage Director at the Global Citizen Festival (September 2022)

Assisted with access control and ticket management at Wizkid Live; Ghana (December 2022)

Assisted in backstage management at Afronation Ghana (December 2022)

Successfully organized Baba Do All concert in Accra Ghana (December 2022)

Built a social media campaign that raised awareness of Holy Insecticides and increased online engagement.

Curated a fun experience on World Ice Cream Day for FanIce with 6 days of planning and teamwork

(July 2024)

LANGUAGE SKILLS

PERSONAL SKILLS

Photo/Video Editor

Creative Writer

Creative Designer

Ingenious with MS PowerPoint, Excel and Word

PERSONAL QUALITIES

Problem Solver

Team leader

Good Listener

Success and Results Driven

Outspoken

Delightful

LANGUAGE WRITTEN SPOKEN COMPREHENSION QUALIFICATION English Excellent Excellent Excellent Degree level Fante - Fair Good -

SENYO ATSU DEMANYA - CURRICULUM VITAE

HOBBIES AND INTEREST

Reading

Surfing the internet

Singing (composition)

Listening to music

Watching movies

Traveling

REFERENCES

Mrs. Pearl Annoh -Boadi Mr. George Ameyaw Danquah

(Marketing Manager) Public Relations Practitioner

Kasapreko Company Ltd GEPA, Ghana

TEL: +233********* TEL: +233*********

Contact this candidate