Social Media Global Marketing
Resume:
Global Marketing Leader AI-Driven Strategist
******.*@*****.***
https://linkedin.com/in/annika-b-3066777a
Strategic Global Marketing Leader with over 14 years of experience in building AI-driven marketing solutions for startups and scaling companies. Expert in leveraging data-driven strategies to drive customer acquisition, brand growth, and market expansion. Proven track record in leading award-winning marketing teams, executing international campaigns, and creating multi-million-dollar revenue pipelines. Adept at navigating complex market landscapes and delivering results through innovative go-to-market strategies. PROFESSIONAL SUMMARY
WORK EXPERIENCE SKILLS
AI-Driven Marketing Solutions:
Mastery in AI tools like ChatGPT, Co-Pilot, Zapier, and Runway for personalized, data-driven marketing
experiences.
Social Media Strategy:
Expertise in content creation and engagement on TikTok, YouTube, Reddit, and Snapchat, driving significant brand growth.
Product Marketing & Event Planning:
Skilled in global product launches and executing over 35 events annually, resulting in multi-million-dollar pipelines. PR & Analyst Relations:
Collaborated with top PR agencies and analysts, securing key media placements and strengthening brand
positioning.
Tech Expertise:
Proficient in HubSpot, Salesforce, Marketo, and marketing automation tools for seamless CRM integration and campaign management.
Team Leadership:
Proven track record in building and leading award-winning marketing teams across diverse markets and industries. Senior Vice President of Marketing & Business
Development Digit7 Richardson, TX
November 2022 – Present
Directed marketing strategy for AI-powered retail tech, disrupting the industry with autonomous checkout solutions. Launched four new products in 2023, generating a $20M pipeline and $5M in revenue.
Expanded product reach to global markets, including Dubai
(GITEX GLOBAL), The Kingdom of Saudi Arabia, India, and Marrakesh, Morocco (GITEX Africa).
Grew social media presence by 300% and increased
website traffic from 1K to 10K visitors per month. VP of Enterprise Marketing TuxCare Palo Alto, CA March 2022 – October 2022
Led strategic marketing overhaul, boosting customer acquisition by 25% in six months.
Introduced AI-driven lead generation tools, increasing conversion rates by 30%.
Developed go-to-market strategies, aligning with sales and product teams for maximum impact.
Secured editorial coverage in key cybersecurity publications through PR collaborations.
PUBLICATIONS
AI-Driven Marketing Innovations:
Authored thought leadership articles on marketing
strategies leveraging AI, published on Digit7's website. Product Positioning & Cybersecurity:
Contributed to leading industry e-publications, driving thought leadership and market awareness.
Titan Business Awards (2023-2024):
Best Marketing Team of the Year:
Led impactful campaigns contributing to global market success.
AWARDS & RECOGNITIONS
Gold Globee Award for Startup Achievement in AI
(2023-2024):
Recognized for innovative AI-driven solutions at Digit7. Stevie Women in Technology Award Nominee
(2021-2024):
Four-time nominee for excellence in AI-driven marketing leadership.
Design Team of the Year:
Shaped the company’s visual identity, earning top
industry recognition.
Tech Video of the Year:
Produced a compelling product video showcasing
technology impact.
MBA, Concentration in Leadership
University of Dallas, Dallas, TX
Graduating Spring 2026
EDUCATION
General Studies
University of St. Thomas, St. Paul, MN
Attended 2003 - 2004
Associate of Arts, General Studies
Normandale Community College, Bloomington, MN
Graduated 2000
Bachelor of Science, Integrated Studies –
Business, History, and Behavioral Science
University of Dallas, Dallas, TX
Graduated 2022
Member of Phi Kappa Phi and Tau Sigma Honor Societies Vice President of Marketing Gradient Cyber
Southlake, TX
2019 – 2022
Rebranded @Risk Technologies into Gradient Cyber,
achieving a 75% increase in web traffic.
Directed 50+ digital marketing campaigns, generating over
$9M in pipeline revenue.
Created award-winning Partner Portal with 100% indirect sales model implementation.
Enhanced brand authority through partnerships with leading PR agencies.
Senior Global Channel Marketing Manager
SecurityScorecard New York, NY
2017 – 2019
Led international field marketing, executing 10 events across Germany, the UK, DACH, Nordic countries, and Asia.
Developed lifecycle marketing strategies, expanding global partnerships and PR engagement.
Collaborated with Gartner and Forrester analysts to strengthen market recognition.
Partner Marketing, North America CA
Technologies San Jose, CA
2014 – 2017
Achieved 132% of the North America partner marketing quota for FY 2017.
Executed multi-channel campaigns with Amazon and
Microsoft Azure, contributing to 20% of a $125M pipeline. Enhanced partner relationships through strategic marketing initiatives.
National Partner Sales Representative McAfee
Plano, TX
2011 – 2014
Managed McAfee’s largest channel partner, driving a 175% increase in sales across 250 markets.
Developed marketing strategies aligned with sales
channels, capitalizing on growth opportunities.
Top-selling National Partner Sales Representative in 2013. References Upon Request
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