Product Designer Los Angeles

Vicki Chen

Rancho Cucamonga, CA LinkedIn 909-***-**** *********@*****.*** Portfolio

PROFESSIONAL SUMMARY

Strategic Product Designer with 6+ years of experience crafting user-centric (UX) experiences that drive business growth. Expertise in B2C and SaaS platforms, with a passion for AI, marketplaces, and tech-driven solutions. Proven ability to translate technical knowledge into innovative design solutions that boost user engagement and satisfaction. Adept at user research, usability testing, and design systems for seamless cross-platform experiences. WORK EXPERIENCE

Super.com Los Angeles, CA

Product Designer (contract) July 2024 – Current

● Led user-centered design for a major bank transition, enhancing the fintech experience and resolving user pain points.

● Conducted A/B testing and UX improvements to drive customer engagement and revenue growth in Cash Advance & Credit Building products.

● Revamped notification systems across multiple channels, improving consistency and user experience based on competitive analysis and user feedback.

● Redesigned transaction displays for clarity and user-friendliness, addressing inconsistencies and enhancing the overall financial management experience.

● Collaborated effectively with cross-functional teams, including marketing and engineering, to ensure successful project execution and alignment with business goals Contra Los Angeles, CA

Product Designer October 2021 – January 2024

● Architected end-to-end designs for crypto payouts, enabling frictionless borderless transactions for 100,000+ freelancers, resulting in a significant increase in platform usage.

● Led UX improvements for the transaction log, achieving a 60% surge in user satisfaction during beta testing and enhanced transparency.

● Owned the design of a B2B CRM network, streamlining communication and project workflows by 20%, leading to improved client-freelancer collaboration.

● Conceptualized and implemented a dynamic dashboard to present advanced client insights, empowering 1,000+ users with actionable data to make informed decisions.

● Championed user experience by leading a comprehensive audit across desktop and mobile interfaces. This ensured a consistent and user-centric experience across all platforms.

● Maintained and expanded the design system library with mobile and accessibility guidelines, promoting design efficiency and a unified user experience.

Timelapse Los Angeles, CA

Visual/ UI Designer January 2021 – October 2021

● Collaborated with a cross-functional team to refine the visual identity and develop prototypes for mobile and web products across diverse industries, successfully securing 5 million in seed investment for client.

● Implemented accessibility enhancements that resulted in a 20% improvement in overall usability across desktop, tablet, and mobile devices.

● Conducted user research and A/B tested design solutions, leading to a 30% reduction in bounce rates on key website pages, improving user engagement.

Freelance Los Angeles, CA

Product Designer April 2018 – January 2021

● Independently managed the entire design process, from initial concept to final prototypes, delivering high-quality, user-centered solutions on time and exceeding client expectations.

● Developed custom themes for platforms like Shopify, Squarespace, Wix, and WordPress, ensuring brand consistency across client websites.

● Developed and implemented a comprehensive design system for multiple clients, fostering brand consistency and design efficiency across all platforms.

● Conducted user research and A/B testing to inform design decisions for client projects. This resulted in a significant improvement in user satisfaction for the Client (60%). 3D Roomspace Los Angeles, CA

Product Designer (contract) February 2020 – June 2020

● Spearheaded the design of the end-to-end onboarding flow for the iOS App, through creating user stories, user flows, and high-fidelity prototypes that ensured a seamless and intuitive user experience.

● Led a cross-functional team in crafting comprehensive journey maps that visualized user experiences and key metrics (e.g., conversion rates, time-to-completion) for the MVP and future product releases. This collaborative effort fostered a deep understanding of user needs and informed future design iterations.

● Established a robust design system encompassing design guidelines and a comprehensive style guide. This system ensured brand consistency, design efficiency, and scalability across all platforms, saving the team 70% in design time. Additionally, developed a design roadmap that outlined clear objectives and prioritized design tasks, aligning design efforts with overall product strategy. LEADERSHIP EXPERIENCE

Marketplace Reviewer Los Angeles, CA

Webflow July 2024 – Current

● Led design reviews for Webflow templates, ensuring they met UX/UI best practices and enhanced the overall user experience.

● Assessed and validated the functionality of 3rd party apps and integrations, ensuring they aligned with Webflow’s product quality standards.

● Provided detailed, actionable feedback to designers, improving the usability and accessibility of marketplace assets.

● Managed and optimized the submission review process, enhancing efficiency while maintaining a high standard of design quality.

● Supported the creator community by offering design guidance and fostering improvements aligned with Webflow’s product vision.

Pavenly Los Angeles, CA

Founder March 2020 – August 2021

● Led a cross-functional team of students at USC to develop a disruptive startup idea. Employed user research to deeply understand user needs and inform design decisions, ensuring the product addressed a real market problem.

● Successfully championed the product from concept to a Minimum Viable Product (0-1) through iterative user research, prototyping, and development. This rigorous process culminated in acceptance into Harvard's prestigious i-lab incubator program, validating the market potential and innovative nature of the product. Intouch Health Santa Barbara, CA

UCSB Capstone, Product Designer & Team Scrum Master October 2018 – March 2019

● Led the design of an innovative iOS and web app that leveraged Apple Watch engineering. This solution aimed to seamlessly integrate vital medical data into a physician's remote patient session, potentially improving patient care efficiency by providing real-time health insights.

● Demonstrated strong leadership skills by facilitating scrum meetings, creating user stories, and managing the team roadmap. This ensured project progress remained on track and the team remained aligned on development priorities.

EDUCATION

University of Southern California Los Angeles, CA

M.S Integrated Business, Design, and Technology 2020 - 2021 University of California, Santa Barbara Santa Barbara, CA B.S Computer Engineering, Deans List 2015 - 2019

Springboard Los Angeles, CA

UX Design Certificate 2020

SKILLS & INTERESTS

Skills: Prototyping Wire-framing IA User Research Usability Testing A/B Testing User Interviews Design Systems Responsive Design Adobe Creative Suites Figma Git Agile Object Oriented Design Web API Machine Learning Tensorflow User Flows Agile Methodology UX Strategy

Design Roadmaps Material Design iOS Design SaaS Platforms User-Centered Design Design Thinking Mandarin (Speaking + Writing) Problem Solving Communication Teamwork Storybook.js Figma Plugins Interests: Photography, Content Creation, Traveling, Reading, and eating delicious food from all over the world.

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